On an average, Google processes over 40,000 search queries every second. If you do the math, this means that 3.5 billion searches are made per day and more than 1.2 trillion searches per year worldwide. Given these numbers, how do you think can your business manage to compete online? How can you make your business be seen on search engine results? The answer is simple: Use search engine marketing.
Search engine marketing is an internet marketing strategy that is utilized to improve the position of a website in search engine results through online paid advertising. It’s a big competition. You cannot just shoot and pay Google to get your online ads visible on search engine results. It needs precise planning like any other marketing strategy. In case you are planning to give SEM a go for your business, we laid out a few things you can contemplate on before launching your online campaign.
- Know what your campaign goals are
There are many reasons why you want to put up an ad campaign. You might want to increase brand awareness, increase web traffic, or increase your sales. Each goal requires different approach that leads to different directions. So, for you to prevent the incident of mismanaging your campaign specifically your budget, you must deliberate your campaign’s objectives.
- Use the best and the right keywords
In SEM, keywords are your bread and butter. It is important to select the most relevant keywords for your campaign. When this step fails, all else will. It is also important for you to think like a client searching for your business. Think what keywords and terms they might be using in the possibility of looking for your products or services. You can use Google AdWords’ Keyword Planner tool to have an idea and an estimate if the keywords you have selected fit perfectly for your campaign.
- Optimize your landing page
Another crucial facet of creating an SEM campaign is the optimization of your landing page. Google’s algorithm also considers the landing page of your ad. The relevance and coherence of your ad to your landing page is one factor that Ad Rank takes into account. Start with putting up informative website copy that viewers can view and visible call to action buttons that will lead the web visitors to your contact page outright.
- Set the right bid for your campaign
Of course in any marketing campaign, budget is significant. You should determine the period of your campaign and allocate budget for how long you planned it to last. You have to bid strategically with your desired keywords to stand the pace with your competitors.
- Evaluate results
One of the advantages of online ads is its capability of showing immediate results. You can monitor your campaign on a regular basis to know its performance. See if you are really meeting your goals or ensure that you are gaining high ROI from it, because it’s what this is all about. Moreover, since you have the full control with your campaign, you can also make certain adjustments if necessary.
These are but basic factors in achieving success with your SEM campaign. There are many other strategies you can experiment with. But if you experience trouble in making your own campaign, better opt hiring a professional help. For more than two decades, iManila have helped many businesses reach their marketing and business goals through its experienced and knowledgeable digital marketing team. Want to know more about SEM? Contact iManila now, give us a call and we’ll be happy to accommodate your concerns.
Reference: SVM E-Marketing Solutions