Doing business this 21st century means having a website – even for the small businesses. However, in the Philippines, there are only a handful of small businesses who realized the use of the website in their operations. However, despite this realization, small businesses and even medium scale ones are prone to crucial mistakes with their websites.
Below are the usually mistakes that SMEs do with their websites that they need to address before its too late:
In the Philippines, 66% of the population uses a smartphone in doing their searches or in doing inquiries in websites. Having a non-mobile responsive website ruins search experience that may lead to bounce rate.
Top 5: Fonts that are hard to read.
Simple and readable texts deliver more results than fancy and hard-to-read ones. Why? It is obvious for one good reason: readability. No one wants to go through a website word per word just because the fonts are outrageously exasperating to the eye. If you want your audience to digest the essence of your content or to grasp the exact message of your branding in your website, you should make every character easier to read for all – regardless of the ages.
Top 4: Unprofessional design or color scheme.
Design and colors are as equally important as the website’s content. The overall look and feel of your website are what greets your audience. And if they don’t like what they see, the greater the chances of moving out of your website (hence the higher bounce rate). Just like having fonts that are hard to read, a very strong and striking colors on the website – that don’t match – can hurt the eyes even more. Color schemes should be pleasing to eyes. Choosing the right Pantone for your website is the first step in correcting this mistake.
Tacky and obsolete designs can ruin a website surfing experience. Filipinos are natural suckers for beauty. It is always the things that are pleasing to the eye which always get more attention.
Top 3: No Product or Services information.
This is one of the most unforgivable mistakes in some of SMEs websites. One of the key search intent of users is informational (know). And usually, most of the key phrases searched in Google or in other search engines have products and service search strings.
In the Philippines, 60% of the population with access to the internet still uses search engines as their portal for searching products and services. If your website doesn’t have any substantial information about your products and/or services, then the higher the likelihood that you’ll lose business online.
Top 2: No address, directions or business hours.
Number two in the list is not including the business address, map, and business/operation hours. These details are some of the crucial information that should be reflected on your website especially if your business is gearing towards the retail side. This information should be present not just in your contact us page, but also in every footer of the pages in your website.
Top 1: Outdated Contact information.
Of all, this is the most unforgivable mistake businesses do. You are putting up a website online as a tool to help or boost your online operations. And one of the most important information in your website is your contact information. Outdated contact information only assures you a failing online business.
It is a rule of thumb that as you change contact numbers, it is immediately updated on your web page to refrain from confusions.
Keeping a website surely takes some resources. But keeping it well and updating it always pay you back. If you are having a hard time making your website look fresh and updated, iManila is the best digital service provider that you are looking for.
For more information about our web design and development service, email us at [email protected] or at [email protected]. You can also give us a call at (02) 490-0000 or at (02) 565-4064.
To most businesses, websites could be considered as part of gaining competitive advantages. It is mainly used for widening your market reach not just nationwide but worldwide, in increasing the accessibility of your potential customers to your products and services, and showcasing what your brand is fully capable of. It is like having your own identity in the virtual world. Although the idea itself is not really a “Eureka!” moment, for anyone now can actually have their own website given the advent of technology and that everyone could be tech-savvy with just a few clicks away. In addition, in this era of social media, people tend to use it more often which could also be very effective for businesses in their promotion and exposure. But that is exactly why there is a greater need now more than ever to keep such websites fresh, relevant and most importantly, worth visiting. So, here are some tips on keeping your websites stick to its A game:
Tip # 1: Aim High, Rank High.
Unlike a good bottle of wine which gets better as it ages sitting in the cellar, websites cannot be just left alone and let it stagnate with its contents. With its fast pacing trends, lots of businesses couldn’t really manage to cope up, which is never a good thing. This is why you should make sure you continuously update your contents and maintain its relevance. Here at iManila, one of the country’s premier companies in fields of web design and development, we are more than willing to provide you quality contents for your websites up to five main pages for free. This will give you a better shot at being top-of-mind brand in your industry. How’s that for starters?
Tip # 2: Let your website do the talking.
Anyone might agree if we say that everything now could be very aesthetical. People can easily give their attention to things that are visually appealing. We can somehow bid our goodbyes to Traditional Marketing strategies which rely on simple and conservative styles. The trend nowadays is inclining more on contents with good graphics or what we call infographics where you are not just discussing your contents with mere words, you are showing what would your products or services would actually look like. Informative yet entertaining thus could pull more traffic on your website.
With our competent website developers and their freshest ideas in UI and UX design, we can assure you of an interest-tickling website which could result to more visits and may lead to more sales for your company. Now who wouldn’t want that?
Tip # 3: Being mobile-friendly.
Here in the Philippines, you could actually name quite a handful of smartphone brands. From the cheapest to the ones with the most prestige. Nevertheless, it only shows how Filipinos prefer their information, transactions and communications be all compacted in one gadget which fits in their pockets. Its ease of use and it being handy are really vital factors. As a result, the emergence of digital marketing; promotion of your products and services online and actually conducting the entire business virtually. The strong WordPress development and E-commerce background of our company which is at par with the industry standards would give you assurance that your websites will defy its limitations and be mobile-friendly so that anywhere, anytime, and anyone could easily connect with your business. Just one touch away eh?
Change is inevitable, but that doesn’t mean that we cannot do something about it. Remember that it is innate to every human being to adapt to change. For some, the process might be a challenge, but this challenge adds meaning on every success we accomplish. With its excellent track record in maintaining websites with our own hosting servers, iManila would be honored to help you on weaving your success. Give us a call and let’s see what we can achieve together. Oh, it’s in the middle of the night? No worries, our 24/7 phone and email support team are very much willing to be of help. Hear from you soon!
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