Website Credibility Signals You Need to Have

A website is considered the most important online asset for businesses and organizations. But with more than 1.2 billion published websites, how can you tell your target audiences that your website (which represents your business) is credible?

In marketing, despite having a remarkable product or service, if your website doesn’t convey the superiority of your business, then there will be a disconnection between your brand and your market.

To clearly understand the credibility signals online audience look on a website below are the critical factors that you should look out for:

• Image of the business owner

One of the ultimate trust signals that will give credibility to your website is an image of the owner in about us section of the website. No matter how awkward and uncomfortable for business owners like you, putting your image will boost your website’s credibility.

• Thorough contact information

One thing is common among online users nowadays – and that is getting the information they need in just a few steps and few clicks. To be able to increase your website’s credibility you should include all contact information that your audience or your market needs to know to reach you. And that is not just putting them on the website, but also making easy for your audience to see it.

related:  Usual Mistakes SMEs Do with Their Website

• Testimonies

Nothing is more convincing than good words from people who have tried your products or services. People love a recommendation from people that are not part of a business organization. Their recommendations are highly valued as they had a first-hand experience with your brand. Now, putting the most compelling and believable testimonials from your current and past clients will surely help in building your website’s credibility.

• Social Links

Another means of validation of the credibility and also the legitimacy of your website is through social links. As the online community gravitates towards socials, they are expecting a consistency in your brand from the web to socials.

• Web design, Branding and Information Architecture

This one is a big chunk to swallow for beginners as this includes three dimensions that work as one. All three are part of the improving user experience. A good branding yields a comprehensive guideline that can be used to create a remarkable web design.

Also, while doing the design, the information architecture (or the correct arrangement and careful selection of content to be included) of the website is also a crucial factor in giving a better user experience. It is a must that you need to make highly sought information easily accessible to your visitors, and that is part of a good information architecture.

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Bottom-line is, your website is the face of your business online. Making sure that it represents your brand well, and that it looks completely credible is essential in making your online marketing a success.

For inquiries about website revamp, develop and design, you can contact iManila at (02) 490-000. You can also send an email via [email protected] or via [email protected].