Mobile-first indexing: Should you worry about your current ranking?
From 2015 to 2016, Google has gradually rolled out the Mobilegeddon – a series of updates aimed to index and rank websites that are mobile-friendly. This update prompts most website owners to make sure their websites are responsive to the screen sizes of mobile devices.
With a few things going around the Google SERPs in the past weeks like FRED and other ranking changes, SEO experts have buried again in their desk figuring out what could be done to adapt to these algorithmic changes in the SERP. Until recently, Google confirmed that it is starting to roll out the mobile-first indexing in July.
Mobile-centric Culture
In the past years when the primary device to browse websites are the desktops and laptops, Google crawlers crawl and index websites based on their performance on the desktop. But as the lifestyle of being on-the-go become the new norm, people started to be mobile. The usage of mobile gadgets has increased drastically, especially in terms of personal searches. A year ago, Google announced that 60% of global searches were from mobile devices.
Other vital contributing factors are smartphone cost and internet connectivity. These two supports oxygen to heat up the usage of smartphones. With the continuous evolution of specifications, and rationalization of smartphone and data cost, people are more and more pushed towards mobile.
Mobile-first indexing
To support the increasing activity using mobile, Google has started to be a devout evangelist of better mobile experience. And other evidence of their commitment to this crusade is the release of mobile-first indexing on top of the mobilegeddon in 2015.
Mobile-first indexing is a little different and less disruptive than the mobilegeddon. It aims to prioritized indexing and ranking of websites based on their collective mobile presence. If mobilegeddon prioritized ranking based on mobile-responsiveness, mobile-first focuses on compliance and equivalence.
Should I get worried about my current ranking?
If you are worried about your current SEO, you might be asking yourself whether that worry is qualified or not, and here’s the answer:
YES and NO
YES – if you have a mobile version, but don’t deliver as a good as the desktop version
NO – If you are mobile-responsive and delivers valuable content, or with a mobile version that is equally the same with the desktop version.
Another issue that would cross your mind is, will affect my ranking and traffic?
Answer: There might be no great impact on the rankings, but there is in traffic. Remember the premise of having a mobile version which disconnects the user experience when one jumps from desktop to mobile? Well, that one can have a greater impact on traffic.
The bottom-line of mobile-first indexing is to make mobile searches better for all users, and that includes consistent user experience across devices.
