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Month: August 2017

Ways to Get Conversion on Social Media

 

Social Media has changed the way people are getting informed these days. Somehow, it became the second search engine used by the users when finding a person, event or even brands. And with the force of social media coming in full swing, it is becoming an unstoppable force that marketers need to use to their advantage.

In our previous blog we have discussed what KPIs you need to focus should you decide to go all out with your social media marketing. While most have chosen to go with branding metrics, some are aggressive enough to zoom into sales-centric ones. The question now is, is social media a perfect channel to convert audience to customers?

Related: Branding or Sales KPI?

Is conversion possible?

The answer is a big fat YES! Social Media has the ability to drive potent traffic ready for conversion. The key in maximizing that ability is by following these 6 key points we got from Entrepreneur.com on how to win more conversion on Social Media.

  • Unique Content per Platform

This is a basic rule everyone needs to understand. Different social media platforms have different cultures, setting it apart from other platforms. In that sense, users also have a different behavior towards content. While funny content can be the most engaging on Facebook, that doesn’t mean it works the same with Instagram. Instagram users are artsy, hip, trendy and post neatly than the users of Facebook. Feed goals are the new trend and incredible visuals are the king of all IG content.

Twitter on the other has a different taste. Brevity is the key. Concise, witty and on-point content for brands is highly engaging. While most end-users treat their twitters as their private spaces for their up-to-date rants and angst – following the trending hashtags is still mainstream for both users and brands.

  • Go Beyond Links for Content Promotion

People don’t go to social media to be bombarded by the same content they see on their television set. The reason they migrated to social media is that of the authenticity of the content, and the value-adding content they get from it – not some heavy bullshit that feels like a rusting advertising knife stuck in their ears.

The content format can either be entertaining or informative. Users gravitate towards these type of content they felt are not sponsored. But for marketers, telling a story and sharing entertaining content like memes, GIFs, and clips to light up their mood really make differences. Promotional links are great, but they are the content promotion of the yesteryears. Social selling is the key these days. Give users sandwiches if they want it, but don’t forget to make your salamis and spreads hearty and fulfilling.

Embed the links on the catchiest and subtlest content to make it organically engaging.

  • Know Your Target Audience Well

A perfect conversational type of social selling is a fruit of knowing your target market (or audience) well. This is connected to number 2. Only when you know to which content your market responds well, is when you can be able to deliver the right message and posts that will resonate with them.  Remember, different market, different behavior. And different platform creates different sets of audiences with different behavior as well. If you will put that together, you can single out that niche audience perfect for your brand.

Related:  SMEs Guide to Understanding Their Market Online

  • Track Your Traffic

It is like aimlessly wandering around a big park if you are not abreast with your performance. Keeping track of how your content performs gives you the knowledge on ways to improve your next postings to make it more engaging and appealing to win more conversions.

  • Leverage on Relationship Marketing

You cannot win on your own. That is for sure. Even if you have the most potent product out there, or the best service yet, you cannot achieve the sweet success if your target audience does not know you. And that is where the help of other people or influencers come in.

You can form ties with communities and groups online who are directly involved with the use of your brand. They can be your brand ambassadors. They will serve as your key influencers who will subtly do content promotion to your prospects. You know how people love reviews from other users right? Word of mouth, even online, is a hundredfold more effective than branded or sponsored content.

  • Always Keep It Simple for Your Audience

Your audience online is not hermits who are blessed with enormous patience. They are decisive, but they get easily displeased and walks away when it takes a lot of their precious time. So when you are running promos on social media, always bear it in mind to make easy for them to sign-in and even to log-pout. Make the process short and simple for everyone to understand. Don’t make it intimidating for everyone. This way you are encouraging users to take more actions.

iManila-Talk-To-Us-CTA

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Always keep in mind that the center of all your social media marketing efforts is your target audience. Everything revolves around them, what they want to see, what they love to click, and how easy it is for them to take an action.

iManila is a trusted provider of both web solutions and digital marketing services that surely covers small and medium businesses online marketing needs. Our lines are open 24/7 and our sales executives are available Mondays to Fridays to assist you with your web, IT, and digital marketing queries.

Emails: info@imanila.ph / sales@imanila.ph / salessupport@imanila.ph

Telephone numbers: (02) 490-0000, 01, 03 or at (02) 959-4807

Mobile number: (+63) 917-8476005

 

The social media hype for brands across the globe is real. Everyone’s jumping right into this seemingly unsinkable boat of social media and everyone’s like, let’s do this, this is the trend these days. However, before jumping into the boat of social you need to know these two things:

Is it for you?

The big question is, is social media fit for your business? Not all business is created with the same audience behavior? Some business especially B2B businesses have a highly ‘niche’ audience with a very discrimination taste for content. They respond differently and unpredictably at times. Lucky for the B2Cs as some groups of end-consumers behave in a predictive pattern. But with a high-end audience, social media isn’t always the Mecca of Digital Marketing. The key here is to determine if it is really fitting to your corporate goals.

Related Reading:  Online Duopoly: Facebook or Google?

How to Measure Success?

Now that your team has decided that social media can be an important channel to your digital growth, the next crucial step is not the content planning yet. Determining your KPI should be the next thing that your team needs to finalize. Without concrete goals and sets of Key Performing Indices, you cannot measure your initiative’s success. And if you’re battling the two sides of the coin whether to go for branding or with sales KPI, you really need to a have a perfect focus to ensure success when rolling out to social media. These two are different in some degree.

If your team is still confused about which KPI to use, you can refer to some considerations mentioned below.

  • Are you a start-up?

If social media happens to be your first digital initiative the most logical approach is branding over sales. You need to build a good brand awareness and brand recall before you make sales pitching over social media. No one wants to hear selling from a brand or a business that they barely know. And if we are talking about branding, building A FAN-BASE, CONTENT REACH and ENGAGEMENT are the best KPIs to go with.

Related Reading:  SMEs Guide to understanding their online market

  • Are you in dire need of lead acquisitions?

Some businesses live and breathe through leads. Well for most B2Bs – YES, this is the business’s bloodline. And leads, when well-nurtured becomes sales. This middle-ground is a little aggressive than branding but should be lesser than sales-driven methods. One must have a landing page inside a corporate website which will catch all of the referred traffic from social media. The landing page should be designed to be enticing enough to take an action either in the form of sign-ups of inquiries. The best KPIs for these is LINK CLIKS or WEB CLICKS.

  • Is your company already visible online?

If your company or your brand has been making buzz online, either on the search engines, display networks or in other channels like guest posting via blogs, turning to social media could be easier than the previous two.

For most companies who have established a good brand recall and reputation online, going for sales goals on social media is likely to happen.

Call-to-actions such as Buy Now, Book Now, Call Now, are the usual go-to CTAs by businesses. And KPI of CLICKS can be used to measure this.

iManila-Talk-To-Us-CTA

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After finalizing your sets of KPIs, you can now proceed to the drawing board to kick start with your content planning.

iManila is a trusted provider of both web solutions and digital marketing services that surely covers small and medium businesses online marketing needs. Our lines are open 24/7 and our sales executives are available Mondays to Fridays to assist you with your web, IT, and digital marketing queries.

Emails: info@imanila.ph / sales@imanila.ph / salessupport@imanila.ph

Telephone numbers: (02) 490-0000, 01, 03 or at (02) 959-4807

Mobile number: (+63) 917-8476005

 

Important Keyboard Shortcuts of Photoshop CS6 – Mac

The entire population is definitely not a bunch of  Windows users, and that is a fact. For those you opted to buy Mac Book or Mac machine, they’ve lavishly knocked on the gates of the walled garden of Mac and find it much comfortable in that environment. The thing is, aside from default applications, shortcut keys, and the operating system itself, Mac holds a different keyboard shortcut for Photoshop.

It is still vivid to me when I had my first encounter with a Mac laptop. It felt so foreign yet inviting. The interface is very endearing and it makes you want to work with it. But as I had my hands on it, did some typing, and executed the same keyboard shortcuts that I knew from using applications from Windows — I was terrified! There are key combinations that set it apart from Windows, and not knowing it felt embarrassing and frustrating for someone who has been accustomed to the fast and efficient use of keyboard shortcuts for years.

To make it easier for Mac users (which I am definitely not) who are brand loyalists, below is a rendition of our previous cheat sheet just for CS6 just for Mac users who are heavily reliant on graphic design.

 

Photoshop-Cheat-sheet-for-Mac

 

The current playing field among brands and business nowadays is more focused on content marketing. It is starting to be a core marketing strategy for both consumer goods, durables, and even services. And If you are looking for help with your content marketing, from write-ups to graphic design, call us and we’ll configure how to do it for you. All you need is to click the button below or use our contact details below.

Emails: info@imanila.ph/ sales@imanila.ph/ support@imanila.ph / salessupport@imanila.ph

Telephone numbers: (02) 490-0000, 01, 03 or at (02) 959-4807

Mobile number: (+63) 917-8476005

 

Graphic designing is a tough job. The process of carefully choosing the right imagery to be combined with tasteful design styles to summarize the entire idea in a single imaging takes a lot of work. This job requires a superior talent for design, substantial skills in manipulation images and design, and mastery of the editing software to produce a quality output.

However, in today’s competitive age where marketing relies mainly on quality content to effectively send the right message to the right market at the right time, efficiency in doing graphic design is the new battle ground. No matter how compelling the content is, if it was too late a hero, it is not effective anymore.

Content are now like news; they have expirations too. And usually, the expire as fast as the news. The next day, you’ll see a new trending content, and if you can speed up your content production, you’ll lose.

To make sure that your creatives can work efficiently using their well-loved Photoshop software below is a helpful cheat sheet of keyboard shortcuts to cut every additional second in every click and navigation in Photoshop. By the way, this is a window’s version.

Photoshop-keyboard-shortcuts-for-windows

If you are looking for help with your content marketing, from write-ups to graphic design, call us and we’ll configure how to do it for you. All you need is to click the button below or use our contact details below.

iManila-Talk-To-Us-CTA

Emails: info@imanila.ph/ sales@imanila.ph/ support@imanila.ph / salessupport@imanila.ph

Telephone numbers: (02) 490-0000, 01, 03 or at (02) 959-4807

Mobile number: (+63) 917-8476005

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