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iManila Help Center

Month: August 2018

Website Full Potential

Website Must-Haves: How to Reach your Full Potential Online

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You can’t deny that modern technology has affected the way companies do business. Today, most successful businesses have grasped the importance of having an online presence. While a website is good place to start, it is not enough, and you definitely shouldn’t stop there.

To help you out, here are some factors that you should be keeping an eye on to make sure that your business will thrive in the digital age.

Site Security

Imagine that your website is your house. Now, you don’t want intruders easily accessing and coming into your house, right? So you put up a gate and filter what comes in and out of your house. That is precisely what an SSL Certificate does. SSL or Security Sockets Layer is the standard security technology that functions to establish an encrypted link between a web server and a browser. The link ensures that all the data or sensitive information that have been submitted or collected through the web server and the browser will remain private, confidential, and secure. You have to keep in mind that security builds credibility among your website visitors, thus, making your business look more legitimate and trustworthy. It is best that you secure your website by purchasing an SSL certificate from an authorized provider.

Better Google Ranking through Paid Ads

Aside from frequently uploading relevant content on your website, another factor that Google uses to help your website rank is PAID ADS. Search Engine Marketing (SEM) plays a vital role to reach a wider audience, drive more traffic to your website, and can potentially generate leads. The catch is making sure that your ads are relevant to your target audience. Google’s algorithm pushes your ads to users who are more likely to engage with it. Meaning, your ad should target a specific need of your audience so they will really click on it. Make sure you use the right keywords so you also reach the right audience.

Digital User Experience

Is your website user-friendly? Does it take less than a second to load? If yes, then great job on providing users with a good digital experience! Forbes defines ‘digital user experience’ as something that encompasses all aspects of person’s interaction with your website, including behavior, actions taken, perceptions, and satisfaction. However, if you are experiencing high bounce rate because your site is taking too long to load, then there might be a problem with your web host. On average, a user will leave your site if it takes more than 10-20 seconds to load. A good hosting provider will help you beat that time and successfully retain your audience.

Going digital has opened so many opportunities for businesses to reach their full potential. It’s important that you invest in the right marketing tools and strategies to keep your online presence afloat.  Now it’s all up to you. Will you just wait in vain while your competitors surpass you, or will you take the leap and go digital today?

Partner with a reliable digital marketing agency to cater to all your digital requirements. Here at iManila, we provide services that will help your business succeed in the digital world. We offer Web and App Development, Digital Marketing, Hosting Services, and 24/7 Technical Support. For inquiries, visit our Contact Us page or get in touch with our team at (02) 490 0000 or (+63) 917 845 6005.

 

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Why You Should Invest in a Business Website

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One thing that most traditional businesses are struggling with nowadays is the transition to the digital age. While most business owners agree that digital has changed the way the world works, they don’t quite know where to start.

Most consumers today prefer purchasing products and booking services online. For them, it is an avenue to conduct research and learn more about the brand’s product or service offering before committing to an action. In effect, this forces a lot of businesses to migrate some of their marketing efforts online. However, due the lack of knowledge on how digital efforts work, some businesses end up throwing money away, not optimizing their budget, resulting in an expense.

For businesses willing to dip their feet into the digital realm, a website is a good place to start. Having a website can help establish your brand online, and allow consumers to find your products and services 24/7. Here are more reasons why you should invest in a website for your business:

Easier Accessibility for Customers

Having a website can allow your business to be accessible by anyone, anywhere. With the wide reach of online data and Internet, there is no doubt that most people’s day-to-day lives are affected by online activities. This is where a website will be more advantageous compared to other traditional marketing efforts. The rise of business websites paved the way for online marketing as a means of reaching out to a wider range of potential customers. With the right design and effective content strategy, your business can stand out amongst your online competitors and give you more satisfied customers.

A Website Widens Business Reach

Having a business website doesn’t just let your brand be accessible to your target audience, but also widens your reach for other potential customers and partners. The algorithm of search engines, nowadays, enables your website to be seen easily online.. However, it takes time to fully experience the traffic results that you are expecting. Unlike any other marketing investments, your site is a constant asset that needs to adapt to the changing digital world. Design, User Experience, and Performance are some of the factors that can bring out the potential of your website. So make sure you are investing in the right tools and assets that will help your business website reach out to more people. Whether you are a start-up,or an established player in your industry, your website can stand out as long as you take advantage of the features that your website has.

Data-driven

Unlike traditional marketing, having a website and running digital marketing campaigns provide measurable results. This allows you to set-up your Key Performance Indicators (KPIs), track results, and optimize your marketing efforts further. As for websites, utilizing data as the center of its performance makes it a reliable marketing asset to keep track of potential customers. Different web analytics provide accurate data about users who have visited your website, or data about web pages that are under performing. It is a great avenue for your brand to determine your marketing direction in the following years, as this can provide deeper insights and realizations about your business.

Strengthens Business’ Credibility and Identity

The overall aesthetics of your website should reflect how you see your brand and how you want your customers to see your brand. By fully utilizing this, your business is able to establish brand identity to your potential customers. It’s also very crucial for businesses to not just focus on the design of the website, but also the content of the site. By producing relevant and engaging content, you’re building your reputation and strengthening your credibility as a trusted resource in your industry.

All these factors can help your business stand out amongst competitors and establish your brand presence online. If you’re looking for a reliable website provider for your business, contact us today. iManila has worked with numerous businesses — from top corporations to small businesses and startups — for more than 22 years.

Let us help you transition to the digital age. Contact us at (02) 490-0000 or leave us a message at https://imanila.ph/lets-talk/

 

How to Generate Certificate Signing Request on Microsoft IIS 8.x

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  1. From the Start screen, click or search for Internet Information Services (IIS) Manager and open it.
  2. Click on the server name.
  3. From the center menu, double-click the “Server Certificates” button in the “IIS” section (it is in the middle of the menu).
  4. Next, from the “Actions” menu (on the right), click on “Create Certificate Request…” This will open the Request Certificate wizard.
  5. In the “Distinguished Name Properties” window, enter the information as follows:Common Name – The name through which the certificate will be accessed (usually the fully-qualified domain name, e.g., www.domain.com or mail.domain.com).Organization – The legally registered name of your organization/company.

    Organizational unit – The name of your department within the organization (frequently this entry will be listed as “IT,” “Web Security,” or is simply left blank).

    City/locality – The city in which your organization is located.

    State/province – The state in which your organization is located.

    Country/region – The standard code for each country.

  6. Click Next.
  7. In the “Cryptographic Service Provider Properties” window, enter the following information and then, click Next:Cryptographic service provider – In the drop-down list, select Microsoft RSA SChannel…, unless you have a specific cryptographic provider.
    Bit length – In the drop-down list, select 2048 (or higher).
  8. Click the … box to browse to a location where you want to save the CSR file. If you just enter a filename without browsing to a location, your CSR will end up in C:\Windows\System32.Remember the filename that you choose and the location to which you save it. You will need to open this file as a text file and copy the entire body of it (including the Begin and End Certificate Request tags) into the online order process when prompted.

How to install certificates on Microsoft IIS 8.x.

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  1. Open the ZIP file containing your certificate. Save the file named your_domain_name.cer to the desktop of the web server you are securing.
  2. From the Start screen, click or search for Internet Information Services (IIS) Manager and open it.
  3. Click on the server name.
  4. From the center menu, double-click the “Server Certificates” button in the “IIS” section (it is in the middle of the menu).
  5. From the “Actions” menu (on the right), click on “Complete Certificate Request…” This will open the Complete Certificate Request wizard.
  6. Browse to your_domain_name.cer file that was provided to you. You will then be required to enter a friendly name. The friendly name is not part of the certificate itself, but is used by the server administrator to easily distinguish the certificate. Choose to place the new certificate in the Personal certificate store.
  7. Clicking “OK” will install the certificate to the server.
  8. Once the SSL Certificate has been successfully installed to the server, you will need to assign that certificate to the appropriate website using IIS.
  9. From the “Connections” menu in the main Internet Information Services (IIS) Manager window, select the name of the server to which the certificate was installed.
  10. Under “Sites,” select the site to be secured with SSL.
  11. From the “Actions” menu (on the right), click on “Bindings…” This will open the “Site Bindings” window.
  12. In the “Site Bindings” window, click “Add…” This will open the “Add Site Binding” window.
  13. Under “Type” choose https. The IP address should be the IP address of the site or All Unassigned, and the port over which traffic will be secured by SSL is usually 443. The “SSL Certificate” field should specify the certificate that was installed in step 7.
  14. Click “Ok”
  15. Your first SSL certificate is now installed, and the website configured to accept secure connections.
  16. Repeat the steps for creating a CSR for your 2nd+ site.
  17. Install the certificate file as mentioned above, up through step 12.
  18. Under “Type” choose https. The IP address should be the IP address of the site or All Unassigned, and the port over which traffic will be secured by SSL is usually 443. Enter the host name you will be securing and check the box that says Require Server Name Indication. This is required for all additional sites (not required on the primary site as shown in step 13) The “SSL Certificate” field should specify the certificate that was installed in step 7 for your additional certificate.
  19. Click “OK.”
  20. Your second SSL certificate is now installed, and the website configured to accept secure connections.
  21. Repeat steps sixteen through nineteen to set up any other additional sites.

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