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Month: September 2018

Outsource IT Team

Having an IT department can be crucial for any business that wants to succeed in the modern digital world. Studies have shown that 60% of businesses that do not have IT staff close down within 6 months of experiencing unprecedented data loss. An IT team can provide the necessary support to solve any hardware and software issues to keep business operations running smoothly. Here are some reasons why you should consider outsourcing your IT support team.

Reduce overhead costs

Setting up a business in the digital age has its own challenges. For starters, business owners will have to invest in IT infrastructure like email servers, network connections, as well as hardware, and other equipment. However, it doesn’t end there. Once everything has been set-up, it has to be maintained. Depending on the size of the company, it can be managed by one IT specialist, or an entire IT department.

Instead of hiring a big IT team, you can outsource your technical support requirements. This can drastically reduce labor costs, as well as operational expenses since you don’t need to rent or lease a bigger office space.

Get support outside of normal working hours

Most IT staff work during the standard nine-hour shift. However, not all IT-related issues happen within that timeframe. There could be network disruptions or email concerns that need troubleshooting outside work hours, which would require additional pay for your

Get the help you need when you need it, by partnering with an IT solutions company that offers 24/7 technical assistance. Rest easy knowing that your business is supported by a highly knowledgeable staff at anytime of the day.

Make use of latest technology for uninterrupted business flow

If you’re not a tech company, chances are, you’ll have difficulty staying on top of all the latest technology. By outsourcing your IT needs to a team that has years of industry expertise, you’ll be assured that your business uses the latest technologies to allow your business to continue thriving.

Remain focused on core business objectives

Businesses today are highly dependent on technology to keep their businesses up and running. And with how fast the world moves right now, employees are struggling to accomplish their tasks within the limited hours they have in a day. Technical issues could lose your business valuable time, and divide your employee’s attention between their business function and the IT-related concerns. Outsource your support team so you and your employees can concentrate on what you are skilled at, trained for, and paid to do.

Setting up your own IT department can cost a lot of money and use up more resources. By outsourcing IT support services, your company can free up more time and focus on the business.

Here at iManila, we have a fully equipped team of highly qualified technical support specialists to assist you with all your IT concerns. Starting at just Php7,500 a month, be reassured that your business operations will continue to run smoothly.


What started out as a small social networking site connecting  university students in the US, has become one of the biggest social networking sites in the world. Today, Facebook has over 2.23 billion monthly active users. In the last few years, businesses have been taking advantage of this by advertising, promoting, and selling their products through Facebook Business Pages. More and more businesses are also migrating their marketing efforts online, as digital marketing is more cost-effective and produces data-driven results. But as with everything else in the World Wide Web, Facebook’s rules are also fast-changing. In order to get the maximum result for your business, you need to catch up with Facebook’s newest and latest updates.

Here are 5 Facebook updates you need to know to help you grow your business online:

  1.    Prioritize Video Content

Video content is the best way to reach a wider audience and increase your page and post engagements. Videos combine auditory and visual senses that’s why it captivates your audience even more. Studies have shown that 90% of the audience remembers the message when it is shown through a video format as compared to when they have only read it. Facebook has also updated the metrics of video content so you can have more detailed audience data. Facebook gives you the data of audience viewers, and it divides the followers and the non-followers. This feature can help you target your audience better, and see the potential audience you have yet to tap.

  1.    Augmented Reality is the future of Ads

Many brands have been taking advantage of the rise of Augmented Reality (AR). This is especially helpful for the beauty and fashion industry, as Facebook now allows them to do AR ads. A perfect example for this is Sephora, which launched their “try – on” feature to  help consumers find the perfect shade suitable for their skin. Using Augmented Reality can hel p improve the user-experience of your audience, and                                        can further help with converting your potential customers into actual users.

  1.    “Keyword Snoozing”

Another Facebook update to watch out is “Keyword Snoozing” feature. Keyword Snoozing will allow users to avoid seeing certain topics on their timeline by “snoozing” the keywords. While this is helpful for avoiding spoilers of your favorite TV show, this might have a negative impact on your business. It’s best that you learn how to adjust your content to these types of updates.

  1.    Cross-posting on IG and IG stories

Tired of switching from one app to another? Facebook has now made it easier for a page admin to cross-post Facebook posts to an Instagram account. This feature is only available to single-image posts. You should also keep in mind that Facebook and Instagram have different principles and style when it comes to content.

  1.    Global Targeting

Facebook is expanding their global reach. If you are targeting multiple countries with your ad, Facebook can now translate your ad text into the local language of the specific country you are targeting.

Facebook is a great tool to market and improve the sales of your business. If you are looking into diving into the digital realm, iManila can help your business grow through fresh ideas and strategic marketing plans.

You may call us at (02) 490-0000 or email us at [email protected] for inquiries.`

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Out of the total 7.6 billion people in the world, over 67% or 5.1 billion people have a mobile device. These devices have changed the way we interact, communicate, and perform daily tasks – some are apparent, while others are less so.

Today, more users are connecting to the Internet via their mobile phone than any other device. Out of the total global connections on all mobile devices, 57% of them are done through a smartphone. According to We Are Social, each smartphone has an average of 80 apps installed. Users are also 13 times more likely to use a native app versus their mobile web browser to access certain brands.

There are 3.8 million apps available on the Google Play Store, and over 2 million apps on Apple’s App Store. In  2017, there were over 175 million mobile apps downloaded worldwide.

In a world that has become increasingly dependent on mobile technology, more businesses are considering developing a mobile application. While apps offer convenience and ease to its users, it doesn’t come cheap. Even the most basic apps can cost hundreds of thousands of dollars.

So, how much does it cost to develop a mobile app? Here are some factors that can determine the cost of an app:

Who are the intended users?

Before investing in an app, get to know your target customers. What devices are they using? You can keep costs down by developing an app on only one platform – Android or iOS – if majority of your target users are only using a particular operating system. Developing apps for both platforms will entail more time and almost double the expense.

What is the main objective of the app?

Keep your app simple and focused. Once you get your app idea, chances are, you’re going to want to keep adding special (and sometimes unnecessary) functionalities, which could increase costs.

Want to build an app that keeps track of loyalty points? Check!

Has a catalog of rewards? Check!

Will allow you to order food? Wait, what?

Can turn your house lights on and off? Umm, just stop.

Some of the most popular apps today usually only focus on one main objective. If you want to have a successful app, start with your core focus and build additional features only when the need arises. Great apps generally only do one thing, but they do it well.

Does the app require big data collection, storage, and integration?

Mobile apps cannot store big chunks of information. The global average app size (not including games) is 23MB for iOS devices, and only 6MB for Android devices. Most apps need a separate database to house information that cannot be stored in the mobile app itself.

These include:

  • List of Inventory for eCommerce or Booking Apps
  • Shipment Database for Tracking Apps
  • Account Information for Loyalty/Rewards/Banking/Social Apps

If you don’t have an existing database to connect to the app, you will also need to invest in a separate web system to store and process heavy data, which can also drive costs up.

How often does the app need to be updated?

Given how quick mobile companies upgrade their products and OS, new versions of apps must also be created to keep them relevant and compatible with devices. It’s good to consider this factor prior to developing an app given that each update will require additional testing and debugging.

To summarize, an app is a big investment, but it can also provide profitable returns to your business if you analyze your requirements properly. It is also good to account for how much you’re willing to spend on marketing your app to get the desired results from your investment. Developing an app is the first step, but getting your intended users to download and use the app is another story.

There’s a lot to think about, plan, and do when creating an app, but that’s why we’re here. Here at iManila, we aim to improve the lives of people through technology, and one way to do that is to make it easier for our clients to turn their ideas in reality.

If you’ve got an app idea ready for developing, give us a call at (02) 490 0000 or contact us by clicking here.


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