A new year means, new business plans and strategies for companies. Chances are, your company is in the works of new marketing strategies that will surpass your numbers the past year. As for digital marketing, there are a lot of factors that will play into the success of your marketing strategies, but your website will definitely play a huge role in your success. Revamping your website need not require you to give an arm and a limb- a little tweak in the design and content makes a lot of difference to give your website that extra push in the digital space. The main objective? More leads and conversions, and of course revenue for your business! What exactly are some points to consider when you want to revamp your website? Here’s 7:
Technology evolves so quickly that sometimes you can’t help but be left behind. The challenge now is that your brand has to be able to adapt to these changes immediately. People are also looking for information in many kinds of devices, so you have to make sure that your website is able to adapt to the specs of these devices, so your information is available to anyone anywhere. Aside from your website’s responsiveness, it also has to be friendly. Once your user finds your website intimidating to browse through they’re sure to click out of your site immediately.
Boast your Statistics
Been around for 10 or more years? Partnered with 100+ clients? Rendered 1 Million Work Hours? If your numbers are great, then you have every reason to put them front and center on your website. In this case, numbers speak louder than words- lengthy paragraphs are frowned upon but straight to the point facts are celebrated.
Revise your Written Content
It’s a cliché at this point, but the key is to really keep it short and sweet. Especially now that users’ attention span is so short, you have to make sure that your written consent gets the messages across in the first 2-3 sentences. Sift through your ‘About Us’ page, revise it and make it powerful. Make sure your website’s pages convey the right messages with the right call to actions (CTAs). Lastly, make sure all pages are optimized- SEO is key!
Lead Generation-Centered Design
Your website needs to be your driving tool for lead generation. Old websites tend to lack the design and functionalities that will get your customers to stay longer on your website. Get in with the times. Update your website’s design according to what is trendy so as to attract your customers. Create simpler and more effective flows that will lead your customers to the right pages that they can engage with.
Make it More Personal
In the past, companies would use stock photos on their website. But ever since the internet turned stock photos into memes, it seems like using stock photos has been attached with being less credible and less serious. If you’re still using stock photos on your website, then you definitely have a lot to think about. Why not consider doing a photo shoot with your employees that you can include in your website to make it more personal? Before engaging, netizens love to research on a brand first and if they are able to immediately see your brand’s authenticity online, then they are more likely to engage.
If you want your website to be seen by many, then optimizing your pages is a must! Your website must have a site-map that leads to search engines, efficient navigation, unique and optimized images and graphics, and use the right keywords.
Are these some of the things you want your website to have? If your answer is yes, then you’re off to a great start! Revamping your website is definitely one of the best ways to start the year right.
The one you can trust for all your website revamp needs
A successful website revamp wouldn’t be complete without a trusted web development agency. iManila has been in the industry for 22 years and we can assure you that all of your website revamp needs can be taken care of. Our web development team consists of people that are adept in various coding platforms such as WordPress, Java, and many more. We are also continuously learning of new website trending platforms that we can incorporate in our future projects. Let us help you further establish your brand in today’s digital space. Contact us at +632 490 0000 or visit our website at https://imanila.ph/