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Month: September 2019

getting to know more about wordpress

Getting to Know More About WordPress

Developing a website can be intimidating for people who are unfamiliar with the world of web development. There’s a common notion that web development is complex, hard to understand, and only for computer geeks. That might be true in the olden days, but as we progressed further in technology, people have developed easier ways to create things on the internet. And this is what the team behind WordPress has done –they’ve created a pro website builder that allows for a more convenient and less complicated way to build a website.

Introduced in 2003, WordPress has become the most popular website builder or Content Management System (CMS), if you want to get technical. WordPress comprises about 30% of the websites on the internet.

So what exactly makes WordPress so popular and why do most web developers prefer this platform above others? 

It’s free and available for everyone

Yup, you read it right. You can create your own website for FREE on WordPress. For anyone who is just starting to create their digital presence, this should be a helpful factor. You can create your free websites at wordpress.com where you can enjoy a limited number of free templates and plug-ins. For beginners, this is the best way to practice your web development skills. Take note that if you’re using the free version, you don’t entirely own your website meaning, your URL will look something like this: yourwebsitename.wordpress.com. However, if you are looking to explore more, then the best option is to create your own website through wordpress.org. Here you can have your own domain, enjoy 11,000+ templates and plug-ins. 

It’s user-friendly

No need to be intimidated! With WordPress, you don’t have to be a web developer to create your own website. All you have to do is be familiar with the tools and you’re good to go. Plus, WordPress has a ton of plug-ins that need not require coding. Some would prefer to initially have their websites done by a developer then have that developer train them to do future updates on their website. 

It’s SEO-friendly

SEO is essential to any website as this is a factor for driving organic traffic to your website. WordPress is one of the best platforms to apply a well-thought-out SEO campaign. 

It’s not just for blogging

There’s a notion that WordPress websites are only for blogging. While some websites are for personal use amongst others, businesses now have also expanded their channels to digital, specifically through websites. For brands, a website’s purpose is to build and strengthen its brand awareness. While an e-commerce website is the core of any e-commerce business. 

With all the digital advancements nowadays, everything that used to be complex and difficult is now reduced to a simple drag and drop. This is what WordPress websites can give you an easy-to-manage website that can help your business grow. 

If you’re looking into creating a website of your own, but find yourself needing some help, iManila houses the best web developers in the market who can help you create, manage, and launch your website in the digital space. Don’t hesitate to contact us at [email protected] or call us at 490-0000 so we can talk about how we can help you. 

Visit www.imanila.ph for more information.

is your business ready for the holidays

Is your business ready for the Holidays?

Christmas is the most wonderful time of the year! Aside from the holly and jolly Christmas carols and festive lights on the streets, Christmas shopping and gift giving are one of the highlights of this season.

Filipinos love Christmas. As a matter of fact, as early as September, Google searches surge for inquiries related to Christmas – from shopping for decorations to special gift finds. It’s not a surprise that Christmas shoppers are now flocking the stores this early to buy gifts for their loved ones hoping to avail of the early season offers and most especially, to avoid the shopping and traffic rush when December comes in. Luckily, the good news for shoppers today is that they can now enjoy a more convenient way to shop this season with the rise of various eCommerce and online shopping channels.

This actually brings in a great opportunity for businesses to take advantage of the increasing demand and the peak of consumers’ shopping behavior every year. In 2018, 26% of the Filipino population have bought at least one (1) item online as their Christmas gift. This is equivalent to more than 27 million people and guess what – this number is expected to grow even higher this year! (Google, 2019)

Kantar TNS has also concluded a study which finds that in 2018, 52% of Filipinos have searched online about food groceries while 80% have searched about consumer electronics. And an even greater 81% have searched for air travel. The Holiday season offers businesses the most active consumers that are ready to convert with the added capacity to do so. With this great boost in online shopping, it’s important that your brand is visible online and that your products stand out amongst your competitors.

To help you out, here are some tips to capture the hearts of your target market this Yuletide season. We made a list, so check it twice!

Reach more people through Search and Display Ads

Christmas gifts, recipes, carols, and decorations – are just some of the possible seasonal keywords that you need to invest in. Apparel and footwear, as well as food beverages, are always projected to lead the influx of search queries this season. Make sure to appear on all possible related keywords to your products and own the SERP through Search Ads. Accompanying some Display campaigns along your Search campaign can also help in boosting brand awareness and recognition.

Create an impact through Video Ads

You’ve seen a lot of Christmas advertisements on television that have gone viral for its heartfelt and emotional approaches. With Video Ads, you can also definitely achieve this! Aside from being more cost-effective than television ads, you can also create a more targeted strategy and have more meaningful metrics to measure your success. The key to creating a story right now that can be impactful to your audience is by making the most out of the existing status quo by giving twists and turns. Focusing on the relevance and relatability of your story to your viewers is ideal especially if you want to inspire and educate them to buy your products.

Explore opportunities in Shopping Ads

The eCommerce industry in the Philippines is said to become a $25 billion market by 2025. Aside from the usual online stores like Lazada and Shopee, you can also explore the benefits of having your own eCommerce website and advertise your products through Shopping Ads. Preparing bigger budgets for large moments like 9.9, 10.10, 11.11, Black Friday, and Cyber Monday is also recommended as you can go with the trend that pushes people to buy more. Shopping ads are very visual and product based which is generally ideal for F&B, clothing, and consumer electronics industries. There is also no need for keywords targeting as the structure of your feed (product listings) will be crawled by Google and will be automatically determine if one of your products is relevant to a certain search query.

This Holiday season, don’t miss out on valuable consumers that can totally scale up your revenue! Invest in paid advertising and make your brand standout in this season of giving!

Need assistance on your paid advertising campaigns? Talk to us! iManila is a full-service digital and a Google Partner agency that offers web development and digital marketing strategies to help more businesses grow! Contact us at (02) 490 0000 or email us at [email protected]!

how can social media help my business

How Can Social Media Help My Business?

Being on social media has practically been the norm for everyone. Whether you’re going to work, having your lunch, or just taking a 5-minute break from work, social media is a habit that people cannot seem to let go. Different Social media platforms have become rampant in the last five to eights years that people are so accustomed to getting information and news through it rather than the traditional method of newspaper and television. With this in mind, it’s hard to deny that businesses nowadays are starting to invest more and more on building their online identity through social media.

But what exactly does social media provide to businesses? Why is it that many of these big brands are so eager to be successful online? If you’re curious to find answers on why your business should invest in social media, we’ve outlined here for you some benefits that you should consider.

Social Media Provides Online Identity Support

The online space is very wide. Social media is just a fraction of what the online world is all about. Obviously, websites are probably the number one investment that a business should consider to have that online identity. However, a website alone will not cut it and it’s no longer enough to just have a website. In fact, more and more brands are using social media to support their websites, which is especially why it’s better to support your online efforts with a social media calendar as well. Having your own social media page, especially on Facebook, Instagram or LinkedIn is a great anchor to boost your online identity. With so many people using these platforms as their source of information and lifestyle display, there’s no doubt that your business will reach as many people as possible and gain the sales that you’re hoping for.

Let the online world know about your branding and identity by posting relevant content. Make sure that you’re voicing out your identity with direct and creative captions. Don’t forget to be cohesive and in-sync with regards to your overall look on all of your social media profiles.

Social Media Produces a Wider Audience Reach

As mentioned, social media attracts a lot of people. It can be considered as a hub or a place where people gather to share thoughts and ideas. With over a billion monthly users, social media is your go-to place to promote your business online. Make sure you’re setting up the right ads and targeting the right people in order to reach more relevant customers for your brand. Remember to capitalize every online opportunity in order to boost your business identity online through social media.

Social Media Generates an Increase in ROI

Lastly, every businesses’ main goal is to have that increase in their ROI. As long as you have a solid foundation on your social media profiles, and that all of your communications plans are in-sync with each of them, you can expect your ROI to rise in no time. It’s only just a matter of time and on whether or not your services or products targeting the right market.

Looking to start your online journey through social media? iManila is here to help! With over 23 years of experience in the IT industry, we’ve helped countless clients establish their identity online. For more information, contact us at (02) 490-0000 or leave us a message at https://imanila.ph/lets-talk/.

what makes a good web design

What Makes a Good Website Design?

Good website design will never go out of trend. It’s not just about using beautiful graphics and a good color palette that matches your brand – a properly designed website should most importantly be functional

Form + Function

Structure, graphics, and layout are all essential parts of a website’s design. These things make up the website’s “form”, and what a visitor usually sees upon first glance of a website.  

Elements of the  “form” aspect of a website are always made with a purpose. The main purpose should always be about considering the user. The first few things that a good website designer should look into is how to make your website user-friendly, and make it easier for users to navigate around your website. This means that all graphics, photos, contents and the overall layout of the website should appeal to your consumer’s online behavior and preferences. 

Function, on the other hand, is how the elements of the form operate. When the form operates according to its predetermined function, only then can we truly say that we have a great design!

Why does this all matter?

Good website design will always make you win customers online. Why? Users, consumers, buyers, customers just simply benefit from it. Having a greatly designed website not only allows visitors to get the information they need, but it also allows them to easily find what they’re looking for. Websites with a great design and user interface attract online visitors to keep coming back for more. Not only does a great website increase a company’s reputation online but it also sustains a good user base, which increases your website’s visibility and ranking on search engines. In short, having a great website can not only change a consumer’s mind about your brand, but it also pumps up your online visibility organically in search engines. 

As a final note – a new and well-designed website is not just something your company can be proud of, but especially in this day and age filled with so many distractions – now more than ever you need a website that will be able to catch AND keep your consumers’ attention! 

Need help? iManila has delivered more than 5,000 web and digital marketing projects since its inception back in 1996. Drop us a message at [email protected]!

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