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Month: January 2020

Digital Trends You Should Know About

In the digital landscape, adaptation is equivalent to survival. 

Having a fast rate of adaptation and a strong foundation for SMAC (social, mobile, analytics, and cloud) are all necessary when working with digital technologies. As a business owner, having a workforce that can navigate digitally and are able to adapt to the changing landscapes is valuable. 

Moving into the new year, we will be faced with a lot of new technologies. 

The question is, as a business owner, are your products and services relevant even with all these technological trends? Having to be able to adapt to rapidly changing customer needs is of the utmost importance. Worry not for we have rounded up the latest trends in technology to watch out for this 2020. 

5G Network

Though LTE use is far from waning, the rise of the new 5G network is something to look forward to. Huawei says that 5G could “support 1,000-fold gains in capacity, connections for at least 100 billion devices and a 10 Gb/s individual user experience of extremely low latency and response times.” The rise of this new network means that network providers would have to ramp up their services and increase their bandwidth to lower the costs. 

Personal Profiling

With the integration of digital technology becoming more seamless in our everyday lives, data has been able to come up with information that goes beyond just a basic demographic check. Profiling allows examining how people interact with technology such as what social media apps they most frequently use, how they curate it, how often they use it, and what pictures or content do they post. 

For businesses, this is a huge opportunity to get to know your customers and really tap into the market. Knowing how to integrate and adapt to an individual preference is key. Consumer analytics is the priority and with the constant shift in technology, it has become more valuable than ever. 

Automation

Each year we get new technologies that further make our lives easier, and automation is to thank. It is aimed to augment people and combines software, machine learning, and various automation tools to deliver such results. In the coming years, it is to be expected that more advanced analysis can be put out due to the automation of data. 

It is automation that is to thank in welcoming cashier-less transactions from retail stores and further improving the assembly or production lines. Automation is also expected to displace jobs that needed human presence for better efficiency. 

Online Debit

With everything made easier and more seamless online, it is no wonder that cryptocurrency is becoming more credible as time goes by. Digital payment systems are foreseen to grow in use and traditional banking will also slowly lose its ground. Businesses can take advantage of this by having an array of payment options to make payment as convenient as possible to all types of clientele. 

Technology is changing every day and it is essential to make sure that your business is suited to ride the wave of change. Don’t be intimidated by all the technological jargon by letting a partner agency like iManila help you! With years of experience under our belt, you can trust us to give you the support and solutions you need to keep you up to date in this digital world. 

Drop us a message at [email protected] and let us help you! #iManila #DigitalMarketing

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