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Month: March 2020

Businesses during Community Quarantine

5 Things Businesses can do Online while on Community Quarantine

Written on . Posted in iNews, Our Ideas. Leave a Comment

Business as usual? Just because the rest of the community is under quarantine due to the pandemic, doesn’t mean that your business online has to be idle.

 

Despite all of the negative things happening around us, there’s always a positive. Think of this time as a great opportunity to revamp your business online, especially if this is something that you somehow never found the time to do before. With a lot of people stuck at home and relying on the Internet to cover for their boredom – chances are your potential customers are out there searching the web or scrolling through social media! So on the positive side of things, there’s no better time to leave your mark online than right now!

 

Here are five things you can do for your business online while on community quarantine.

 

Update your website’s images and content

For businesses already with a fully-functional website, now is the perfect time to revamp and freshen up your site. Whether it’s changing the landing images or updating the captions to be more eye-catching, having an aesthetically pleasing website is vital in keeping your site visitors engaged enough to check out what you have to offer.

 

Write content for your website’s blog page etc.

Again, if you have a fully functional website, maybe now is the perfect time to produce relevant content to give potential customers reason to stay on your website longer. Writing content for your website’s blog is one way to do this. How can this help your website? The more relevant the blogs are to your possible customers, the bigger the chances they are to visit and constantly return to your website and to learn more about what your company has to offer. This is a way for you to soft sell your website. Remember that most people search for answers on the Internet, so having the right articles that answer their questions just might mean another customer for you.

 

Get a website

If you’re a business owner who has never had the time or the opportunity to create a website, then what better way to spend all your time at home than by conceptualizing the kind of website you want for your company? There are many reasons why having a website has been proven to be valuable to businesses. Credibility is definitely one of those reasons. For a startup business who wants to leave a good impression on their potential customers, having a website is the best place to start. If you own a business that allows customers to purchase your products or services online, then your own website can become a one-stop-shop for all of your customer’s needs.

 

Start a Facebook fan page for your business

In the Philippines, Facebook is undoubtedly the most used and subscribed social media site. This makes it a lucrative option especially when most of your potential customers are frequent users of the site. While a website is used by customers who actively search something on the web, having social media presence on Facebook is a way to reach out to them when they’re just passing the time scrolling through their feeds. Facebook fan pages can provide an easy way to communicate with your customers with just a single click of a button.

 

Explore other social media channels

While almost everyone uses Facebook nowadays, it’s not rare to see people using other forms of social media such as Instagram, Twitter, YouTube, and even LinkedIn. Chances are your potential customers also use them. Knowing who you are targeting as a customer is important in deciding what other social media sites to branch out to. Each social media site differs in their approach to reaching out to their users. If you want to promote videos of your business, then maybe getting a YouTube Ad is for you. If you like to present the products beautifully, or if you’re trying to get influencers on board then maybe Instagram is your best bet. Remember that the more present you are online, the easier it is for your customer to find your brand.

 

While normal business operations may be down for the meantime due to the quarantine, digital marketing never stops. This is one of the biggest advantages of going digital – that it can bridge communication and information online without needing to be physically present. This works the same for businesses too. If you are just thinking of expanding your business online then there is no better time.

 

We know that doing this alone might seem intimidating, so getting an expert’s help can be a great way to get started. Let a partner agency guide you through the digital landscape to help you reach your business goals online. iManila is here to help you despite the pandemic. Our lines continue to remain open as we continue to help businesses stay online no matter the economic situation. Reach us through our website, and drop us a question. iManila: Improving Lives Through Technology. #iManila #DigitalAgency

google-facebook_covid-hoaxes

How Google and Facebook are Responding to COVID-19 Hoaxes

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As the COVID-19 has been declared a global pandemic, false information has become more and more prevalent online. Social media users tend to believe the misinformation that they read without having enough source to support their claim. Many fake sites post on social media what should be done in order to stop the said virus, while others post to ask for funds to “help patients in need”, when in reality the money will just go into their personal pockets.

The good news is a lot of social media websites have been working closely in coordination with government agencies regarding the COVID-19, in order to resolve the continuous spread of fake news.

Recently, Facebook started inserting a box into news feed which directs users to the Centers for Disease control pages regarding the coronavirus. This essentially helps users determine the right page to go to, as a lot of scammers have been using this opportunity and time of crisis to take peoples’ donations by pretending to be health organizations. Through the help of Centers for Disease control page, users will be able to filter the latest information about the COVID-19 by only reading factual information.

facebook coronavirus

Image from: mobihealthnews

On the other hand, Google is trying to manage all the information related to COVID-19, by limiting the approval of articles or actions related to the virus. This limitation is Google’s solution to preventing misinformation from going viral on its platform. Google Assistant has approved new actions that will reject a whole host of violations. This is the strategy of Google to battle against fake news and lies on the Internet.

coivd-google

Image from: voicebot.ai

In summary, all social media users should always be smart in choosing what to believe in and in choosing what they share online. There’s a lot of information going around in the Internet world! Make sure to always get your facts straight and only listen to reliable sources avoid misinformation. One share goes a long way!

Despite the pandemic and community quarantine, iManila’s lines remain open on how we can help you keep your business going despite this global lockdown. Drop us an email at [email protected]. Stay safe!

websites

How Do People View Websites?

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A big part of doing business online has to do with having websites where your customers can reach you and find more about what you are offering. A functional website is a must but have you ever thought about what draws the eyes of people viewing websites? How about which pattern people scan websites in? 

Studies have shown that people most often follow the “F Pattern” in scanning a website, meaning that the further they scroll down, the more they lose their focus and start to scan instead of paying attention. This means that it is vital to place important information in the top part of your site. 

It is important to understand how people view websites, to get the most out of the customer experience your website will be giving them. Here are some important behaviors people do when viewing websites. 

f_reading_pattern_eyetracking1-520x231

(image source)

From the top left corner 

The “F Pattern” comes in handy here as it applies to almost any website. This is because this is how we are trained to search for data and information. You can take advantage of this by putting the most important messages in that area and make your value proposition very clear from the start. 

Smarter use of pictures 

As much as a great photo can add to the aesthetic and design of the site, most people will just scan them. Getting a good point across is still better through text, rather than image.

But if you are to use photos especially on your landing page, a big and bold one seals the deal. It can grab the attention of your viewer and this can be further aided by including a concrete call to action next to it. 

Importance of headings

Once people start to scroll down, the higher the chances that they will be scanning or skimming through the site. The best way to take advantage of this is to make use of headings to summarize important points. Once the viewers find something related to their problem or what they’re looking for – only then will they dig deeper. The more descriptive the headings are, the better as it can also help in search engine optimization later. 

Skip the fancy fonts 

As much as they might be cool or fancy, new fonts are often hard for people to process and it might work against you by losing the attention of your viewers. 

Keep it short 

Attention spans of viewers are short, and nobody would want to read through a wall of text. Get straight to the point and keep it as short and concise as possible without losing the tone of your brand. 

In a similar fashion, should you need to show lots of features or descriptions, lists are a better choice than long paragraphs. This makes it easier for website visitors to skim and search for what they are looking for. 

Instead of putting a lot of text, pay attention to the importance of white space or spaces with no text or pictures to keep websites less cluttered and less intimidating to look at. 

Menus and buttons get attention

These are the calls to action that lead website visitors to find solutions to their problems. Website visitors pay extra attention to these as they want to see what the options are. Make sure they are labeled accordingly and straight to the point. 

Ads placed on the top or left get the most views 

The reality is a lot of people would not scroll to the bottom of the website. If ad impressions or clicks matter to you, it is important that they are optimized so that they can be integrated more seamlessly in the “viewing pattern” of visitors to ensure that they are seen. 

Don’t make these mistakes and help your customers get the best experience with your website. You don’t have to do this alone with the right partner agency by your side. Let a Google Partner agency like iManila help you get your brand where you want it to go. Drop us a message to learn more at https://imanila.ph/lets-talk/.

Pros of Display Advertising

Benefits of Google Display Advertising

Written on . Posted in iNews, Our Ideas. Leave a Comment

Trying different techniques to boost the visibility of your business? Make it more compelling through Display Advertising. 

 

What is Display Advertising?

Display Advertising are image-based ads that appear on websites, social media and mobile applications that attract the target market of a specific product. It also increases brand awareness and brings in possible consumers. With its visual and targeting capacity, display ads offer different benefits to a company, from visibility to remarketing.

 

Here are the reasons why you should consider Display Advertising for your business:

 

  • It is visually enticing

The placement of display ads draws the attention of your target market at the same time your business stands out to the audience and attracts attention, for it is a graphic content which converts to leads, because the consumers are more likely to purchase the product of the business especially if it is visually appealing to its target audience. 

 

  • Remarketing

Display ads also allow retargeting. Through it you can target your advertisement to the people who recently visited your website. Remarketing helps create on-going reminders of a brand. It is an advertisement strategy to remind the prospects of the business, while at the same time it reaches out to people who have keen interest in your business which can turn them to loyal consumers. 

 

  • Consumer Targeting

Just as well, display ads allow you to reach people based on their needs and with interests similar to that of your company, even when your target audience visits websites or apps which are not related to your business. Display ads can be visible with shared interest in different categories. It can also reach specific demographics such as gender and age. 

 

  • It can boost small or big brand 

Whether a business is large scale or small, display ads can help the business make a great difference. It increases the online visibility of a business and helps a small and start up business to build a reputation and be a great brand. Adding influential ads can remind the audience about the brand that they might be interested in whether it is big or small. It can also serve as a reminder of what they are looking for. 

 

  • Increases the visibility of the business

Although Display ads target specific consumers, it does not mean that it limits your visibility online. Display advertising has the ability to show on websites and different social media platforms that are not only high trafficked but also related to your product. It gives your business many consumers, even when they are not searching.

 

Display advertising benefits your brand by gaining more members of your target market in a very impactful way, building your business reputation and most importantly increasing sales. It is an efficient way that can benefit your business with the demands of the times and deliver exceptional results on your marketing strategies. 

iManila is a Google Partner agency that can help you navigate Google’s diverse marketing platforms and reach your audiences with optimal results! Feel free to drop us a message at [email protected] and kick start your digital marketing journey with us.

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