Effective Seasonal Marketing Strategies
As September comes, it’s as if the world is programmed to go all crazy. The streets are full, establishments are overly crowded, traffic is unimaginable, and loud noises are everywhere. Indeed, the busiest time of the year and the luckiest time for business owners.
The season has just begun. So if you haven’t planned your marketing strategies yet, we got you.
Build an email list
May it be seasonal or all year-round, building your database for your email marketing campaigns should be one of your top priorities. Take advantage of the high number of traffic in an internet-busy and profit-rich season like this by segmenting new signups or retargeting the leads in your old database.
You also need to highlight the seasonal deals on your newsletter or announce to your subscribers that you are giving them an early access those deals.
Promote special product categories
Another great strategy to consider is categorizing your product by season or by occasion. You should know which among your products people are most likely going to buy. This is to keep your customers away from the hassle of browsing your catalogs of products that aren’t fit for the occasion.
In short words, choose a relevant product to do the front act.
Set up a countdown timer
Is there anything else that excites people more than a big event coming? Building anticipation for an upcoming event builds hype and interests among people. So, don’t forget to advertise ahead of time and set up a timer for people to see.
Create seasonal testimonials and games
A businessman could attest to how a testimonial could drive more sales. Before checking out, a consumer would usually look for testimonials, ratings or reviews about the product. Have someone review the product you are planning to highlight and post it on your media channels.
A seasonal game could also work. Always induce fun and adventure to your audiences. Do not just aim for profit but for good customer interaction and experience as well. You can create quizzes, mind games, user-generated content, or anything that requires people to share your brand across social media sites. And don’t forget about the prizes! A reward is what excites them mostly.
Create daily or weekly offers
It’s always a good idea to attract people to continuously engage on your social media pages or website. Creating daily or weekly offers could make that possible for you. You may also create daily rewards if they interact or visit your sites.
Inspect what could go wrong and resolve it
Seasonal events bring huge traffic. If you sell on your website, be prepared to encounter potential technical issues, checkout errors, or your site crashing. We don’t want things like these to occur but they do happen unexpectedly so buckle up.
You should ask yourself, is my current hosting plan able to handle a huge traffic? If you don’t know the answer, that’s something we can help you with.
Just remember that giving consumers a smooth, fast and unproblematic shopping experience is always the key to a successful business.
Seasonalize your brand
Aside from making deals or special rewards for the season, you may also customize the look of your brand. Give people the feel of the season by creating relevant content, designs, graphics, and more.
Play around your packaging as well. Just remember to give your customers an extra something for free.
Capitalize on advertising
The spirit of Christmas is around the corner. People are already starting to shop gifts online or offline.
And what greater way to dominate online than doing ads? Get double or triple your ad investments from running ads on Facebook, Instagram, LinkedIn, YouTube, or Google.
If you are having a hard time planning your seasonal marketing strategies or running these ad options, you just need a little management investment to have an agency do it for you.
Don’t miss out this huge opportunity to get ahead of your competitors. Let iManila do the magic for you.
Request a quote for our Social Media Management, Social Media Ads, Google Ads, and other website services now. You may also leave us a message or email us at [email protected].
