If you’re interested in reaping all the amazing opportunities and benefits of the massive number of searches occurring in Google daily, or getting the boost of a brand that you need, then you should invest in Google Advertising.
Google ads is Google’s advertising program that allows marketers and millions of businesses around the globe to triple their revenue and get the attention that they need from people searching for them or those who are still in the search cycle. If we were to be asked why you should be on Google, the real question is: why shouldn’t you? If thousands of the biggest and most successful brands are visible on Google search, then the real question is, what’s stopping you from doing the same thing?
If you’re curious to learn more about Google ads, read further to see how Google ads can benefit you.
Google’s reach is astronomical
Google has become more than just a brand. It has become a norm that people have adapted to so quickly.
If you’re doing research about your math assignment, your mom will probably just tell you, “Google it!” with major eye rolls.
If you forgot the movie you just watched or you want to know the best films of all time, or the actors behind your favorite movies, you just Google it.
Instead of saying “search for it!”, or “look online!”, we just normally say, “Google it”. It’s amazing how a brand can become everyone’s normal thing.
The popularity of Google is backed up by straight enormous facts. The search engine gets around 2+ trillion searches every year which is insanely around 5+ billion searches every day!
This massive reach by Google can guarantee you the best possible turnarounds if you ever plan to jump in the game. Still not convinced? Read our previous blog to learn why Google is worth your investment.
Broad range of targeting
If you allow your brand to be visible on Google, you can target the most qualified people if you bid on keywords you want to rank in.
For example, if you are in the clothing industry, then you may choose to bid on keywords like “clothing brands near me”, “best clothes online”, or “clothes for girls”, while also cross referencing them to Google’s all-time search data so you can know how many people are actually searching for those keywords.
You also have the option to select your audiences depending on your target market. If your target market is primarily girls aged 20-45 years old, or parents, newlyweds, parents with infants – then that is something you surely can just easily set in a few clicks.
Google’s advanced algorithm will make sure that you get the best and most qualified clicks so you can get the results or the revenue that you need.
Google Harnesses Intent
The main difference of Google versus other advertising platforms is intent. Unlike on social media where brands reach out to their consumers, with Google, the consumers come to them.
The algorithm on social media is played differently. For example, when Facebook tracks that you just searched for an item on the app using the search bar or in the marketplace, or you happen to have interacted with an item you found amusing, you’d notice a series of ads on your timeline showing similar products you just searched or interacted with. While on Google, the intent is what really makes the whole algorithm work. The audiences on Google are already in their consideration or buying stage, while on social media, it starts with awareness.
On the Google search network, you are basically advertising to people who are already interested and are ready to buy anytime.
You are in full control of your campaigns
Back then, advertising was tough. Some needed to bust through red tapes, climb the highest billboard, or record a 15-second radio ad for days. That’s the old times. Now, you can just stop and run an ad campaign in one click.
Google ads is a programmatic kind of advertising where you can just easily set up and leave your ads running and then come back to monitor and optimize them as often as you can.
If you want to change the budget you previously set up, you can just easily edit it. Or if you want to remove the audiences or keywords that are underperforming, you can just effortlessly delete away.
With Google, everything’s made easy.
Get quicker results with SEO
Many advertisers believe that organic is the key to successful website ranking. That may be true because if you happen to be ranking first on Google’s search engine results, you should be congratulated for the hard work you have done.
But remember, ads outrank organic so it’s still best to work it alongside your SEO campaign. If you are not on Google yet, now is the time to start your Google journey. If you want to learn more about SEO, read through our previous blog.
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