If you own a website, you must know the people who are visiting and where they are located. Thankfully, Google Analytics is a powerful tool that can answer all of those questions above and more. Here we will go through the things Google Analytics can tell you about your business website.
Your website’s first impressions
Ever wondered how visitors feel when they visit your website? Google Analytics provides you with the necessary data to piece together their first impressions. Checking the bounce rate tells you the rate at which people leave your website after landing. A high bounce rate can mean that they might not be finding what they are looking for. So, maybe it’s time to rethink the content in your site or the copies of the ads that brought them there.
Checking site duration also tells you which pages in your website users stay longest at. This can be a signifier that you are doing something right on this page, and that your content can be really engaging.
Which keywords attract your audience
Keywords are important for SEO because they are how your audience would typically find you. Targeting keywords that generate the right qualified traffic can mean a step closer to getting that lead. Google Analytics can give you insights on what keywords perform the best. It can show you what keywords generate the most web traffic and to which page on your website they are landing.
Your best social media channel
Google Analytics can give you insight into which social media channel of yours generates the most traffic. Additionally, this can help you narrow down which one to focus on as it can be quite costly to constantly put out paid social media ads. Save on additional budget and instead concentrate on your best-performing channels.
Location of your visitors
At a glance, you can find out where your visitors are coming from. This is important as it helps you figure out where there is interest and target those visitors for a marketing campaign. You can see which areas you are already popular in and which areas there is potential for further growth. Moreover, can help you in your segmentation, to further provide a more targeted and localized campaign messaging.
More insights into your customer and their journey
Another vital insight would be finding out the device that your visitors use to check out your website. This helps you learn more about where they are coming from. Are they more mobile users? Then having your website mobile responsive is a must-have. You can even view their interests and professions to give you a better understanding of your market.
Tracking their journey is another thing — how did they get to your website? Are they coming from your Facebook page? Are they coming in via organic search? This information helps you map out a customer journey and figure out which channels to focus on in getting customers on your business website.
Google Analytics is an important tool for digital marketing companies as it can pull from so many sources such as your website and social media. Moreover, it also gives you data that is useful in telling you more about your client’s website and its customers. The next step is building the right plan of action to make the most out of this data and you can do that with help from an experienced digital marketing agency in the Philippines like iManila.
With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. We are a full-service business web development and advertising company ready to help you with your web design, web hosting, email hosting, technical support, and digital marketing needs. Learn how we can work together and help build you an effective digital marketing campaign with Google Analytics.
