Each new year brings change when it comes to web design. It can come either come from visuals to the navigation styles, and other elements. While these trends change yearly, it’s always good to keep up with the trends. Websites are a continuous work-in-progress. Just like the content and the product listings that you update, design is also an important part of your website that constantly needs to be refreshed every couple of years. By doing this, it can maintain a great user experience.
As the new year has just begun, here are some of the trends to look out for in 2022 — maybe you can adopt a thing or two for your business’ website design.
Cinematic videos on your homepage
Everyone appreciates a good video. So if you have a budget for full video production, then it’s definitely a great option. Having videos right in the front and center of your website is a good way to capture your visitor’s attention. The advantage of a video is that you are able to communicate through visuals more than words. This means you would need less text to describe what your brand is all about.
Light and dark mode options
Giving your website visitors the light and dark mode option is one thing that can win them over. People can have different preferences and showing them that you are giving them that freedom to view your site the way they want to view it is no exception. When it comes to the design, make sure that your web design has elements and color palettes for both modes. This can ensure that there is nothing too drastic when switching between light and dark modes.
Modern minimalist design
Having a minimalist design is more than just having a lot of white or negative space. There are many variations to a minimalist design trend such as having colorful minimalist designs. Having an eye-catching element or bold color is a great way to stand out from the crowd. Don’t sacrifice your brand personality just to achieve that minimalist look. Rather, see how you can take some minimalist design principles and inject that with your brand personality. This will make for a really memorable design choice for your website.
Big buttons and Call-to-Action (CTA) buttons
It’s a known fact that these days, the majority of users browse the Internet using their smartphones or tablets. This means that elements such as buttons on your site that are normal-sized when viewed via a desktop, can be hard to click on another device. This is why having bigger buttons and CTAs are more user-friendly. This can make your website easier to navigate. It shows them the important things that they should click on.
Customer service and interaction are a must when building websites today, especially e -commerce sites. Having a very responsive customer representative is integral in improving the overall customer experience with your brand. To make your website ready, there are AI chatbots that can help in customer service.
Like human representatives, AI chatbots are designed to understand customer intent. This makes them key in generating leads, nurturing leads, and leading customers to eventually convert into a sale. A chatbot is a good investment for any business as it can do the work for multiple humans 24/7. Not only that but it can be customized to your needs.
What is your website design for 2022?
How does your website stand out from the rest of the crowd? Good web design is all about the balance of form and function, making sure it looks appealing while at the same time delivering its purpose. You don’t need to start from scratch when it comes to websites with an experienced business web design and development agency in the Philippines like iManila.
With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality.
Talk to us!
Talk to us!