Each new year brings change when it comes to web design – from the visuals to the navigation styles, and other elements. While these trends change yearly, it’s always good to keep up with the trends. Websites are a continuous work-in-progress and just like the content and the product listings that you update, design is also an important part of your website that constantly needs to be refreshed every couple of years in order to maintain great user experience.
As the new year has just begun, here are some of the trends to look out for in 2022 — maybe you can adopt a thing or two for your business’ website design.
Cinematic videos on your homepage
Everyone appreciates a good video. This is exactly the premise of some modern-day websites that have a cinema homepage featuring a full-screen video that tells the people more about their brand and products.
If you are able to have a budget for a full video production for your brand, then this is your chance to make the most out of it. Having videos right in the front and center of your website is really great as videos are a good way to capture your visitor’s attention in a matter of seconds. The advantage of a video is that you are able to communicate through visuals more than words, meaning you would need less text to describe what your brand or your product is all about.
Light and dark mode options
Given that most devices and most apps today already offer light and dark mode options, giving your website visitors that option is one thing that can win them over. People can have different preferences and showing them that you are giving them that freedom to view your site the way they want to view it is no exception. When it comes to the design, make sure that your web design has elements and color palettes for both modes. This can ensure that there is nothing too drastic when switching between light and dark modes.
Modern minimalist design
Having a minimalist design is more than just having a lot of white or negative space. There are many variations to a minimalist design trend such as having colorful minimalist designs. Having an eye-catching element or bold color is a great way to stand out from the crowd when a lot are already employing minimalist designs. Don’t sacrifice your brand personality just to achieve that minimalist look — rather, see how you can take some minimalist design principles and inject that with your brand personality to make for a really memorable design choice for your website.
Big buttons and Call-to-Action (CTA) buttons
It’s a known fact that these days, the majority of users browse the Internet using their smartphones or tablets. This means that elements such as buttons on your site that are normal-sized when viewed via a desktop, can be hard to click on another device. As a way to improve the user experience of your viewers by aiding in readability and accessibility, having bigger buttons and CTAs are more user-friendly. This can also make your website easier to navigate by showing them the important things that they should click on.
Customer service and interaction are a must when building websites today, especially e -commerce sites. Having a very responsive customer representative is integral in improving the overall customer experience with your brand. Because it’s not possible to always have a person on standby, there have been technological developments that allow for AI chatbots to help in the overall customer service.
Like human representatives, AI chatbots are designed to understand customer intent and can identify what part of the customer journey they belong to. This makes them key in any stage of the marketing funnel from generating leads, nurturing leads, and leading customers to eventually convert into a sale. A chatbot is a good investment for any business as it can do the work for multiple humans 24/7 and can be customized based on your business needs.
What is your website design for 2022?
How does your website stand out from the rest of the crowd? Good web design is all about the balance of form and function, making sure it looks appealing while at the same time delivering its purpose. You don’t need to start from scratch when it comes to websites with an experienced business web design and development agency in the Philippines like iManila.
With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality.
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