Blogging is one of the best ways to reach your target audience online. However, it takes real effort and hardship before you reap what you sow, especially when you’re just starting out.
Hang in there! Maybe your blog just needs some Google manipulation called Search Engine Optimization (SEO). Basically, SEO means making your website accessible and easy to understand to search engine bots. These bots will then decide whether to place you on the first page of Google where the most relevant searches appear.
Now, the question is how do we do that? Well, look no further as we give you some SEO hacks on how to make your blog rank on Google.
Find the right topics
As a starter, you may think that all the topics you want to write about have already been covered by other bloggers. True enough that is why you have to make sure that your work will stand out. How? Research.
Research for keywords that your target audience frequently uses in searching their queries. There are a lot of SEO tools available that you can use in finding these keywords. Once you identify these keywords, apply it to your blog. So that when your target audience types these exact keywords in the search engine, your blog will be the first thing that they will see.
Another thing, do competitive research. Take advantage of what is already posted online by figuring out how you can make your content better than what is on the top results. You can also use those top results as an inspiration to cover everything up and write the most thorough article.
Structure your content
This one is pretty simple. Structure your content in a way that is easy to read and not tiring to the eyes. Break your long sentences into two. Avoid long running paragraphs. Instead, try breaking them into chunks. In this way, it will be more pleasant to read. Adding titles and subheadings also help as this gives rest to the eyes. Take note, visually appealing content structure offers better user experience, therefore giving it a higher chance to be picked by Google bots to rank.
Blogging frequently helps a lot on your SEO. This will make Google bots keep on coming back to your page, giving more opportunities to rank. To start off, create a posting schedule. In an excel sheet, draw a table that includes the scheduled posting days (once a week will do), the topics, the deadlines, and some good references. In this way, you can have an overview of the plan and will make you feel in control.
Be mobile friendly
This is such an underrated hack yet, adds an extra SEO boost. As more people browse through their mobile phones, it is best that your page is mobile friendly. Remember, content presentation is the first thing users notice.
Also, mobile-optimized websites get an extra SEO boost since Google bots prefer pages that work for both desktop and mobile phones for better user experience.
Add alt text to images
Images in blogs are good for entertaining your audience. However, image alone doesn’t help with SEO as Google can’t read it. It is better to add some context in a form of text so that Google bots can understand it.
In addition, adding textual descriptions can make your images available on Google Image Search. This will give you more chances of traffic and better SEO.
Not having the traction that your blog deserves is exhausting. It is so tempting to just give up. Good thing, iManila can help boost your SEO and website traffic with the different digital marketing services it provides.
With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers.
As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top digital marketing companies in the Philippines like iManila and make your brand goals become reality.
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