The Best Way to Start the Year Right – by Updating Your Website
The year 2023 has arrived! This is the perfect time to give your business website a fresh new look. While there are a lot of ways and strategies to do this, website revamps don’t always have to be extravagant. Sometimes it could be as simple as updating your website and making sure everything is working properly. Doing these can keep your business website stay relevant and offer better customer experience than the previous year.
Having said that, what aspects of your website do you think needs some updating? Does your website need some maintenance? Well, think no more as we provide a list of things you need to update on your website.
Verify and update your contact information
One of the most common mistakes business owners make with their website is forgetting to update their contact numbers and email addresses whenever they change it. Bottomline is when your potential customers cannot reach you, you are losing out and failing to attend to their needs. Don’t fall for this. Check the contact information in your header, footer, and “contact us” pages to make sure it is up to date.
Bonus tip, don’t forget to update your Google My Business page and other directory listings in which your company appears as well.
Examine WordPress plugins
If you are running a WordPress website, the start of the year is the best time to examine your plugins. Check for plugins that are not serving its purpose anymore or are no longer useful for your site. Look for substitute plugins that do the work of multiple plugins. Remove unnecessary plugins and those that don’t receive updates anymore. Do this to ensure that your website continues to function properly.
Just as well, examine the version of the WordPress CMS integrated into your website. Your entire WordPress version may just be outdated together with ALL of your website plugins.
Review your privacy policy
Privacy and security has greatly changed in the past years. Spend the time and effort to hire an attorney who can assist you in protecting yourself if these changes are not addressed in your privacy policy, or worse, if you do not have one at all.
There are also online tools that can help you create your own privacy policy. While this may be a good start, we still recommend having it reviewed by an attorney to ensure that it adequately covers you and your business.
Test your website’s accessibility
It is always a good idea to conduct tests to verify that your website is accessible or not, especially if it was designed to be so. If your website isn’t accessible, now is a good time to have it fixed. In recent years, accessibility has become a hot issue. By fixing it as early as now, you can cater to all possible website visitors while also protecting yourself.
Update your keywords
Having keywords on your business website is important. By targeting the right keywords, it can make your business website rank in the internet, increasing your visibility. Check and consider changing some keywords especially if they are not helping your website rank higher.
Publish relevant content
Nothing screams an updated website more than fresh and timely content. Invest some time in content writing. Create brand new high quality contents to get the attention of your customers. Updating your website content can provide a boost on your search rankings and help you reach more customers online.
We hope these tips will help on how to create a better business website this 2023. If you need further help with updating your website or if you’re looking for help with website repair and website maintenance, talk to the experts in iManila!
With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, a web development company and a top digital marketing company in the country, is committed to providing our clients with innovative information technology, web, and digital solutions.
As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, dedicated server, technical, desktop and remote support, and digital marketing services needs. Talk to us!
