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Category: iNews

Why do you need an SSL Certificate?


The demand for data security these days is increasing as e-commerce sites and social media networks continue to grow at faster rate. You cannot go online completely without having to log in your important details and credentials. From as simple as subscribing to a webinar to as confidential as online shopping and e-banking, a netizen has to log in their credentials. This particular setup has online phishers and hackers drooling.

For some users, sharing information is not a big deal. However, there is a huge portion of the global community who take these matters seriously as incidents of identity theft and malicious activities have gone on the rise.

On the other hand, businesses and organizations who ask for personal information from their users must protect their user’s information by securing their website against online theft. And this challenges most of the online sellers and e-commerce sites regardless of the extent of their daily online transactions. And that is what SSL addresses – data encryption.

What is SSL?

According to GlobalSign.com, Secure Socket Layer (SSL) Certificates are small data files that digitally bind a cryptographic (secretly written) key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol like this:  2017-03-09_105446 and allows secure connections from a web server to a browser.

Different Levels of SSL Validation

Secure Socket Layer certificates vary depending on the level of encryption needed to be implemented on the website. And there are some trust indicators that you can see in the address bar of the browser about SSL certificate of a certain website:

Standard SSLs are classified into two:

 – Domain Validation SLL:

Domain Validation is the basic form of SSL certification which automatically signals the browser that the connection between the server and the browser is secured using SSL certificate, thus a change in the standard HTTP to HTTPS.

EXAMPLE:           2017-03-10_131942    Domain-validation

– Organization Validation SSL:

The organizational SSL Validation is a high assurance SSL certificate that provides instant identity confirmation of the organization owning the website and a stronger SSL protection. It activates a green browser padlock and HTTPS. When you click on the trust indicator padlock, it will reveal the corporate or organization identity of the website owner.

EXAMPLE: Organizational-Validation-Incapsula

Extended validation is the highest level of data encryption of the three. This activates both the padlock, “https” and the green address bar in all major web browsers.

EXAMPLE:  imanila-extended-validation


Why do you need to get SSL now?

In line with their mission to promote secured browsing and responsible data protection, Google just recently updated their Chrome browser with a security feature that flags unsecured websites. Yes, you heard that right!

Have you noticed the left-most part of your address bar that indicates whether a site is safe or not? That is exactly what the update is all about. So imagine yourself as a business owner with an unsecured website. Every time audience goes to your website and sees no trust indicator, all your marketing efforts will go to waste.

Why? Because your business bottom-line – which is conversion – is not fulfilled.


Firefox also moved towards a safer online browsing

It was just a few months back when Google updated their Chrome with security plug-in that flags websites that are not secured. This time, Firefox moved forward with the same goal – to promote a safer online browsing.

Firefox will display a gray lock icon with a red strike-through in the address bar when a login page you’re viewing does not have a secure connection. This is to inform you that if you enter your password it could be stolen by eavesdroppers and attackers.

This is a new feature that is available starting in Firefox version 51. Starting in Firefox version 52, you will also see a warning message when you click inside the login box to enter a username or password.


Don’t wait for that moment

Don’t wait for the updates to completely roll-out before moving to HTTPS. The right time to secure your website and your users is now. iManila offers a wide range of web security from SSL Certification (HTTPS) to Malware removal.

SSL (secure socket layer) is all about website security. Give your clients more reason to trust your brand online with iManila’s SSL certifications. With this standard security technology, you’ll be able to provide your market the guarantee they need to feel secure about any transaction they make on your website.

Remember, security is all about trust, and trust means business.

Secure your the website now with iManila. Contact us to learn more.


As we all know, marketing is an essential business element from small to large businesses. Marketing is both an art and science because it needs both the critical and the creative part of your brain to be executed well.

Having said that, understanding your audience and how they behave is a crucial element before starting with any marketing activities. And if you are considering digital marketing for this, you need to deepen your understanding by coming up with a buyer persona that specifically and analyze their behavior online.


Because digital marketing revolves greatly on timing and a strong grasp of the online behavior of your audience or market.  That makes experimentation and open-mindedness as entrepreneurial essentials to utilize digital marketing well.

To give a strong understanding of Filipino audience online, below are quick fact check to help you make your first step in digital marketing:





You can see in the data presented above by We are social Singapore, that more than half of the country’s population are the internet and mobile users. That is a strong signal that a large chunk of the country can potentially see your online marketing efforts.

With such staggering statistics, one must be out of his or her mind to not utilize such data to his or her market advantage. Formulate a strategic business plan centered around the searching behavior of your market’s niche and voila, watch your following increase by multiple folds. Your market is online. You just have to do an in-depth analysis of the data and from there craft a marketing concept.

Shift in Online Behavior

The truth is, your audience behave a little different online. They can transform into a different person or they completely became their true selves without holding back, and that affects how they gravitate and consume content online.

Experiment, experiment, experiment!

The best way to approach this behavior is by preparing different personas that could relate to your brand. Dissect these personas and their possible behaviors online and do experiments. Release different sets of content to a single persona and do with the other. Check which content earns a better response per persona and compared it all together. The one that emerged as the best content that attracts the majority of your potential personas is what you need to stick to.

The key to understanding your market is going beyond one’s gut feel. What you need to do is to go again the same process of content experimentation until you get the right formula that your market really likes.


With the advancement in the world of information technology, the audience behavior continuously evolves that it is hard sometimes for marketers and businesses to keep up.

The process could be a little tedious but the outcomes are very rewarding when done right. Always take in mind that success of your marketing campaign always lie in how well you know your market, especially online.

Office Stories: What Makes a Good Boss?


One of the unforgettable things I’ve experienced before embracing the life of a salary man was when I was a marketing intern in an appliance distribution company.

I can vividly remember when I was asked by my OJT supervisor to bring a pile of approval sheets to the Marketing Manager, who apparently was her boss.

As what other interns did, I gleefully took the files, walked down the aisle, and passed by several cubicles before reaching a secluded office at the other end of the aisle. There was no signage on the door. So before I knocked, I asked some employees nearby if that was the office of the marketing manager. The three of them momentarily swallowed their nonexistent saliva before they answered “YES”.


At that moment, I got the slightest hint that this man behind the door wasn’t the type of boss who had a sunny personality. So with much caution, I knocked twice, opened the door and greeted him.


No response.

I looked at him. He was so engrossed looking at his computer screen with his eyeglasses on.

He was neither a grumpy old man nor a monster that would eat you alive.

Actually, he was a bit young – in his late thirties perhaps. He looked at me and raised his palm in the air as if telling me: Where are the sheets?

I immediately moved forward to his table and placed the files on his desk. He asked, “Are you a new employee?”.  I immediately told him that I was just an intern. He nodded back and then told me that I can leave.

As you can infer, he could be a typical boss who sat on his desk all afternoon, secluded himself from his subordinates most of the time, and was terrified of him.

You could be right and wrong at the same time.

THE bosses

Bosses are chosen to lead. They are highly capable individuals who are tenured and can speak with authority.

But bosses are human beings too. They are prone to errors and mistakes. And in some cases, they also lose their cool and become temperamental at times. Okay, fine, I get you – probably most of the time.

Being in charge as a head, as a manager or as a boss entails a great responsibility of managing a team. More so, it is an endless challenge to prove their competencies and worth in the organization. That is why people like them are potentially vulnerable to any and all work-related stress you can think of.


What do Good Bosses do?

Most of us will agree that an effective leader not only helps manage conflict but also supports team members to grow professionally, which can take a lot of time. Some would even argue that a good boss is transparent and owns up to his or her mistakes like what everyone should do. But the most important thing a good manager does is to also regular assess themselves and constantly improve his or her leadership skills.

Below is a helpful infographic from the Headway Capital on how to assess yourself as a leader:



You may get mad at your subordinates or makes a little questionable decision once in your life. But just like what every employee needs to do, evaluating one’s self is the best way to reset yourself to make a fresh start.

Is a website revamp or digital marketing part of your marketing plan for the year? Let iManila help you achieve the website that works for your company and achievable digital marketing activities to pumped-up your year marketing direction. Call us at (02) 490-0000 or send your inquiry at [email protected].



  • marketingprofs.com



How long does it take to make my website rank on top of Google?

When you’re working for a Digital Marketing agency (imanila.ph), this is the SEO million-dollar question and the most crucial. Do you overpromise? Or try your hardest to not look incompetent in front of the client.

For a million SEO dollars, what is your final answer?

IT DEPENDS! And that’s the truth!


There is no 100% proven effective method to rank on top of Google SERP in no time – unless you’re cloaking in the dark and doing BLACK SEO, then you ‘might’. What most SEO guys and gurus do is just to follow SEO’s best practices.

In a recent case study published by Ahrefs , only 5.7% of their sampled pages from 2 million random keywords (potentially 20,000,000 unique pages) made it to the 1st page of Google’s SERP (Search Engine Results Page) – and those were the “lucky” ones optimizing for low-volume keywords.

Take note of the words “lucky” and “low-volume”. And the remaining 95%? Not even close.

To put it in a little more perspective, 5.7% of 20,000,000 is 1,140,000. Only 1,140,000 pages will rank in Google’s Page 1 SERP in one calendar year.

Take a moment to let that sink in. We know what you are thinking.

SEO is dead!!

On the contrary, it is very much alive and kicking. As a matter of fact, those who are reaping the benefits of ranking on the first page of Google are experiencing a 5% increase in their web traffic on a monthly basis.

Going back on track, the issues-at-hand discussed that the realities surrounding SEO are more of the duration and domain authority that websites undergo or must obtain before even having a shot of getting on the Page 1 SERP.

So what are the realities that we are looking at? To help us dig into these realities, Ahrefs’ case study analyzed two million random keywords in their database as a sample and analyze their rankings based on the keywords they used, the age of the web pages, and their respective domain ratings.


Below are their key takeaways:

  • How old are the top-ranking pages?

For starters, Ahrefs identified how old the current top-ranking pages are.

They took 2 million random keywords and pulled data on the Top10 ranking pages for each of them. Which resulted in this graph:


For those holding up a #1 spot in Google’s SERP, their average age falls somewhere in between 500 – 950 days or 1.36 to 2.60 years old.

Those at the #10 spot averaged at a peak at 650 days or 1.78 years old.

So the next thing they wanted to know is what percentage of pages at each ranking position were less than 1-year-old:



For the #1 spot, only 1% of the sampled pages or an estimated 200,000 unique pages were less than a year old.

While those lingering at the #10 spot, were just a little above 4% or at least an estimated 800,000 unique pages weren’t even old enough to celebrate their 1st anniversary on the web.

Comparing that to the potential sample of 20,000,000 unique pages, clearly, this doesn’t look too promising, right? The SERP is clearly dominated by “old” pages.


  • How long does it take for a page to rank?

They tracked the position history of each page for any keyword it’s ranked for. Which resulted in this graph:


Only 5.7% of all studied pages ranked in the Top 10 search results within 1 year for at least 1 keyword.

Pages from websites with a high Domain Rating (DR) performed way better than those with a low DR. Which shouldn’t come as a surprise because Ahrefs’ Domain Rating metric (shows the strength of a website’s backlink profile) correlates well with Google rankings.

They then zoomed into this 5.7 % of “lucky” pages to see how quickly they got from nowhere to the Top10.

The majority of them managed to achieve that in approximately 61 to 182 days.



We all know how powerful SEO can be in time, but doing it is not a breakthrough that can happen overnight. This study is not definitive, but this shines a huge light into the most common question of clients: How long does it take to make my website rank on top of Google?

Their study clearly shows the following key points:

  • 95% of newly published pages don’t get to the Top 10 results of Google’s 1st page within a year.
  • The top 5.7% SEO performing website who are dubbed as “lucky ones” made it to the 1st page within 2 to 6 months and that’s for low-volume keywords.
  • Domain authority is an undeniable factor in ranking.


To all hardworking websites who have made it to the first page, good job!

Those who didn’t make it, yet working hard to breakthrough, you are almost there! Don’t stop!

To those who are still thinking whether they’ll invest in SEO, re-evaluate your thoughts.

To those who are still demanding to be on top in no time, wake up! SEO is a persistent project that only gets better over time, especially if you hire one of the best SEO guys in the Philippines to do the job for you.


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