Nowadays, most consumers shop online since it is the most convenient way to get what they need. So, if you want to produce more sales, then having your own website is definitely a great option.

A website not only serves as an online store, but it is also a marketing platform where you can advertise your new products as well. Once you have developed a website, however, it doesn’t mean that you can leave everything be and see where things go. Remember, maintaining a website is an ongoing and recurring process if you want to maintain its security and keep it performing well. Interested to know more? Take a look at some of the reasons why you should regularly maintain your website.

It makes your website compatible with the latest technology.

As you may know, technology keeps evolving on a regular basis. Updates from the newest softwares, tools, and applications arise from time to time. For this reason, it is essential to have a reliable maintenance team to incorporate updates into your website. When it comes to website updates, however, make sure that your team reviews your website carefully to see if it’s compatible with the new features and that the changes maximize your website’s performance.  

It provides an improved user experience.

Another factor that your website needs is a friendly user experience. This will not only make your viewers stay on your website longer, but also become potential customers as well. However, when your website loads too slow and users experience glitches from time to time, then a website update is definitely needed.

It provides more security and protection.

One of the most important things you need to maintain is the security of your website. With the number of expert hackers growing around the world, having your online platform regularly maintained is essential. Also, keep in mind that most hackers usually look for websites with outdated security features or with security lapses. However, if you have a reliable on-call website maintenance team that keeps up with all security updates, then you will have nothing to worry about.

Some of the things you need to update usually include:

• Removing outdated applications
• Replacing old passwords
• Ensuring that no unknown files are installed

It updates your latest product offerings.

With regular website maintenance, you have the option to update the products and services on your website. Not only does it help your viewers stay informed about your latest contact information, but your new products as well. This keeps your website reliable and it gives users an impression that your business is legitimate.

It promotes your business.

Remember, credible and attractive websites are the first thing that they look into before making a purchase. Your website is an extension of your branding activities, so it must be taken seriously by your maintenance team. On the contrary, if the viewers see any broken links and unreachable pages, your business will be perceived as unprofessional. As a result, it leads to the possible loss of consumer or brand loyalty. 

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality.

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Content marketing is a great strategic approach that has been around for a long time and has helped many businesses grow over the years. From creating marketing concepts to informative content, this is definitely beneficial for every business out there.

With that said, however, content creation takes a lot of time and effort. It is a continuous process of creating, publishing, and providing relevant content to your target audience. Haven’t decided yet whether you want to use content marketing for your company? Then you’ve come to the right place! Here’s a list of reasons why content marketing must be central to your marketing campaigns:

It builds trust with your audience.

Content marketing is known for building a connection with your audience. One of the reasons why is because you can educate your customers about their concerns in the process. When doing this, however, make sure to get credible sources. This is important so that your audience is more likely to trust your advice and recommendations.

It helps generate quality leads.

Another benefit you can get from content marketing is its ability to generate quality leads. According to Lyfemarketing, 68% of people like to spend time reading about the brands they find interesting. On the other hand, 80% of internet users like to learn about companies through the custom content they provide. So, if you are posting content consistently, this will definitely help generate new leads for your sales team.

It makes your business become more visible through SEO.

If you’re not familiar with search engine optimization or SEO, it is basically the process of improving your site to increase its visibility. This occurs when people search for products or services related to your business in Google, Bing, and other search engines. In a nutshell, the more consistent, quality content you produce, the better it’ll be for your SEO efforts.

It can build brand awareness.

Although any marketing technique can build brand awareness, content marketing can do it in a lot of ways. For instance, if your audience is interested in a specific topic about your products or has any further concerns, you can specifically make a blog that can attract their attention. To succeed using this strategy, however, your company needs to ensure that they produce reliable and quality content on your website.

It is cost-effective.

If you own a small business and have a limited budget, then content marketing is definitely the way to go! According to the study by DemandMetric, content marketing costs about 62% less than traditional marketing tactics, and it generates about three times as many leads!

In conclusion

With tons of benefits that content marketing provides, it’s definitely worth trying if you want to grow your business. Not only does this digital marketing technique help you boost your visibility, but it also helps you build trust and long lasting relationships with your customers as well. So, if you want to add this to your digital marketing strategy, let iManila help you today!

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

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B2B transactions involve a big network of suppliers and service providers. This is why it is not an easy task to promote services without any marketing strategy. Not only that, but the stakes are way higher for a B2B company. With these types of businesses, you’re dealing with small and large business enterprises as well.

To create a successful B2B venture, make sure that you make a good impression on your buyers and your suppliers. This is why your landing pages right down to the blog posts need to be top-notch.

So, if you really want to ensure that your company stands out from other B2B companies, you need to have a digital marketing plan. Learn more about the importance of digital marketing for B2B industries here!

Growing competition.

Some may not know this, but start-up B2B enterprises have been growing the past few years. Since many startups are already online, they have the advantage of using social media channels, email marketing, SEO efforts, Google ads or pay per click advertising and content marketing.

Online marketing is pretty much indispensable. Not only that, but new businesses coming out also means that you have a bigger market to impress. This is why you can only do that if you are technologically advanced enough. 

The rapid digitization of information.

Businesses are seamlessly becoming more digitized these days, and they are expecting the same from other companies! Many people are beginning to rely on the digital sphere to get everything done, especially in the corporate world.

With just one click, your customers expect to get access to who you are as a business through your business website. Remember, having a good digital marketing can make your audience trust you as a brand and invest in you.

Increased creation of business-specific social media channels.

B2B businesses also use social media marketing and pay per click advertising nowadays to advertise their products and services. These days, most businesses are interacting with each other on social media, which means increased dependence on social media platforms.

More cost-effective than traditional outreach.

With digital marketing, especially with things like pre-scheduled emails and social media posts, retargeting ads, personalized offers, and other automated elements, you save not only time but also money.

Therefore, if B2B businesses want to pave their way to the top, it is imperative to turn towards B2B digital marketing strategy.

The evolved customer.

It’s the year 2022 and your customer has definitely evolved. Now, they want things, and they want them fast. In this regard, it is important to provide them with unmatched and impeccable integration of the business and digital channels. 

In fact, your overall customer experience is contingent on how well you accommodate your clients digitally, and therefore, it’s high time that you developed a B2B digital marketing strategy.

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

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Cloud Hosting is an IT solution that is used by small, medium and large enterprises. This was made to help with businesses’ performance and support their development and growth.  According to hp.com, more than 92% of companies use services that are connected to or run in the cloud. This makes it one of the most popular types of hosting to date. 

With tons of companies using cloud hosting nowadays, it offers tons of benefits for businesses. Can’t decide if you want to use cloud hosting? If yes, then you’re in the right place! 

Take a look at some advantages of cloud hosting here in this blog:

It Offers Fast Website Speed

To attract customers online, your business needs to have a fast website. This is important in order to cater your consumer’s needs efficiently. Cloud hosting, not only offers you blazing fast speeds but can effortlessly increase your site’s capacity as well. Cloud hosting works between multiple server environments, placing less strain on a single server’s resources in the process. This allows your website to work to its maximum potential. 

It Has High Uptime and Availability

Some may not know this, but cloud hosting has a high uptime built into its structure. With cloud hosting, your site will be using multiple servers. If one server goes offline, you can still use resources from a different server. Moreover, you will be able to prevent your system from going offline from traffic surges.

It Provides Safety From Server Hardware Issues

Did you know that cloud hosting is a popular IT Solution that specializes in data security? You won’t have to worry about the security of your site. This is because it is immune from any physical server issues. Some of those include hacking, hardware failure, or system overload. For this reason, you can utilize the physical resources of another server with ease.

It Is Cost-Efficient

One of the most significant advantages of cloud hosting is its IT operational cost savings. With cloud hosting, users have remote servers. In a nutshell, this prevents businesses from buying unnecessary in-house storage equipment and application requirements. Not only that, but it also includes overhead costs such as software updates and many more. 

They are relatively cheaper to use. This means businesses can rent exactly what they need and guarantee a return on investment.

It Has the Latest Technology

As technology continues to evolve, cloud hosting takes advantage of it as well. This helps users to integrate and update their software applications that rely on your business’ needs. Just as well, with cloud hosting, your business employs the latest technology in keeping up with data security. With cloud hosting, your server uptime allows your business to function online anytime.

Why Invest In Cloud Hosting?

Cloud hosting offers many more advantages than you can imagine. Cloud hosting is a technology that has continuously shown its growth in the last few years.  Let iManila help you with your web hosting and email hosting needs today!

In iManila, our aim is to provide clients with innovative online marketing services in the Philippines.

iManila is also a full-service business web development company and digital marketing agency in the Philippines. We are ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

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