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Category: iNews

Web Design

Behind every great website strategy is the goal to convert traffic into actual paying customers. After all, if your website doesn’t convert, then chances are there’s a lot of room for improvement whether it be on the user interface or in terms of the digital marketing efforts you are investing in, if any at all. In most cases, traffic alone won’t be enough. We’re now in the competitive digital world wherein visitors should be influenced to perform certain actions on your website.

By working on simple changes on your website, you’ll be able to convert traffic by letting your website do its work of turning visitors into paying customers. Let’s take a look at some key website elements that can help influence and encourage conversions.

Clear Message and Navigation

Websites with a lot of content need to focus on presenting and focusing users’ attention on content that is useful and relevant. Upon landing on your website, you’ll need to make your message precise and clear.

Make sure to quickly address why they are at your website in the first place. Provide them with beneficial information. What are you offering? Would they benefit from it? If so, how?

In addition, keeping your website simple and straightforward is the way to go. A simple website allows your visitors to easily move around your website, which improves user experience, which then boosts your conversion rates.

Social Proof

Showcasing social proof and other social sites on your website is the best way to instill trust in users and get them to connect with your brand. Nothing is still as powerful as word-of-mouth marketing, social shares, comments, and reviews since it is the digital equivalent of a friendly conversation.

Integrating social media into your website can help show your target audience that your business is thriving, engaged, and has a successful community offering a more informative glimpse of what your business is all about.

Mobile Optimized

We’ve said countless times, a mobile-optimized website is a must. People that connect through the digital world often engage through their mobile phones. Not having a mobile-optimized web presence is a major downfall to your website and a surefire conversion killer.

A majority of online consumers and digital natives have more access to a mobile phone. Everyone expects websites to function just as well on mobile as they do on a desktop. Make sure that users’ expectations are met and offer a clean, vertical mobile-optimized browsing experience.

The right Call to Action (CTA)

The main goal of your website is to monetize the traffic coming in, or interest the visitors closer to that goal. We all know by now that going digital is also the way for your business to thrive in the new normal. Call-to-action buttons (CTAs) are an incredibly important factor in the conversion process.

You won’t be able to convert your visitors into paying customers unless they take specific actions, which is why you need to guide them on what to do next. That’s where your call-to-action buttons (CTAs) come in and stand out. The more comfortable and interested your users are, the more likely they will be to complete a conversion.

Your CTAs are the important on-site elements that need to be highlighted on your website to push your conversion rates to a higher level. They can be in the form of buttons, images, or even videos or anything that drives users to take the next step.

With 25 years of experience in the IT industry and as one of the oldest IT companies in the Philippines, trust that iManila can help improve your website conversion rates through our variety of digital marketing services from hosting, website design and development, and digital marketing. Contact us today to learn more! 

Facebook has been dramatically evolving, updating, and innovating since its inception. This has given many brands and advertisers the worst headaches while at the same time the best successes of their lives, as the platform grows not just to be more complex but to be highly beneficial at the same time.

In this blog, we will show you 10 of the most useful Facebook advertising tips and tricks that will positively improve your Facebook ad campaigns.  

Optimize ads for awareness instead of engagements 

While engagement ads allow you to increase your number of likes, comments, shares, etc., oftentimes it’s not aligned with your goals and most of the time impractical. Brands or advertisers who are fairly new to the field, will mistake engagements to be a sign that the ads are performing. Worst is if the client might be expecting leads, messages, etc., which is a nightmare for any strategist. What they may not know is that the ads optimized for engagements will only dictate Facebook’s machine learning to deliver the ads to people who are most likely to engage and not convert.   

On the other hand, awareness ads bring a more meaningful business outcome. This is because awareness ads are delivered to people who are most likely to remember the ads, not just engage with it. The metric that Facebook uses to measure the success of the campaign is via ad recall. 

You may, however, run these two campaigns at once. You may boost the same ad for engagements and awareness so you can get the amount of engagements that you need while also reaching people who could be your potential consumers.  

Use different ad formats 

Ad formats allow your brand to present your products the way you want it. You have the option to use a single image, carousel ad, instant experience, or collection ad formats.  

Single ad images are mostly utilized for awareness campaigns like brand awareness ads and reach ads. This is oftentimes used in engagements and page likes ads too. This ad format only requires one image but should be optimized in certain ad sizes in respect to the placements such as the feed, story, and marketplace for better performance.  

While the carousel appears to be a catalog presented in boxes, aligned horizontally, which contains your products, a collection ad on the other hand, is like a full on ad experience, where you put a banner and products are seen below it. You may click on the button below the ad so you may view the rest of the catalog. An instant experience can be both. You may customize the format based on your liking while also considering what you offer.  

Align your campaigns with your goals 

Before you select an ad campaign, you should first and foremost clear out your objective. Your goal should be aligned to your campaigns. For example, you shouldn’t run an awareness ad campaign if you are trying to get leads and inquiries. 

You should be transparent and clear about what you want to happen for the campaign. You cannot expect conversions, ad recalls, or engagements all at the same time unless you have the budget to do so. 

Use automatic placements 

Unless you know exactly who your target audiences are, you should use automatic placements. This is located on the ad set level. You may choose to do manual placements if you feel like your ad does not fit on Instagram or if you only want your ads to appear on someone’s feed. This is definitely something you can customize, but again, unless you know and have worked back and forth using those specific placements, you should instead use automatic placements.  

The main reason behind this is that you wouldn’t want to miss any opportunity along the way, especially on your first try. Trust Facebook’s algorithm to bring you the best possible results for your campaigns otherwise, run an A/B test first if you’re pressed for time.  

A/B test creatives or ad graphics  

One of the most important things you should do upon doing your first campaign is testing your creatives. Like others, this is one great factor in your overall performance. You should seek out what creatives work for your audiences and what does not. You should not feed your audiences with the same graphics that they don’t even like. Test and test until you see the results that you want.  

These are only a few of the most important things that you should consider upon setting up your first campaign. Before you delve into the setting up process, gather all our thoughts and create a media plan. Generate sales successfully using social media. If this is something too hard for you to do, get assistance from Facebook advertising experts like iManila to do the job for you. We have highly qualified and certified Facebook Media Buying professionals who you can entrust your campaigns to. With 25 years of experience in the industry and as a certified Digital Agency in the Philippines, iManila is ready to help you with your website development, hosting, digital marketing and technical support needs. Inquire now and message us today!

Technical Support

Remote Technical support has been a standard solution for small-to-medium-sized businesses for a long time now. We are all a witness to how things drastically changed over the past year. The COVID-19 pandemic has caused workers to migrate from their offices into remote working positions. Remote IT support is now more important than ever.

As the pandemic forced many companies to adopt remote work strategies, it’s worth exploring the benefits of remote IT support and how they fit into the new work-from-home environment.

  1.   Efficient problem-solving

Remote technical support makes any problem easily solved. Remote technical support technicians have higher service level standards determined in the vendor’s agreement, which assures quality and additional security to business owners.

With remote access support, companies can access the skills of an entire IT team. Additionally, they can swiftly assess and deal with any tech issues remotely that can solve your problem as fast and smoothly as possible.

  1.   Increase in Employee Productivity

Contracting remote technical support means taking out the IT issues from your hands and leaving it to the professionals. Quick issue resolution means less time waiting and finding solutions but rather, more time focusing on your assigned tasks and roles in the business. Nothing hinders productivity than a business system failure or a security breach. Providing the employees with an on-call technical support team helps them to stay fully focused on their tasks.

  1.   Reduced in-house costs

Having in-house IT support can be an expensive proposition, but pursuing a remote technical support optimizes your budget allocation for IT. Trust the expertise of the vendor and dwell on the benefits of the remote technical support with just spending an annual or monthly fee.

  1.   Quick Response Time

To solve a tech problem, one of the most common challenges faced is communicating the problem. Not everyone is tech savvy. Remote tech support can put an end to this difficulty by allowing the IT support team to enter the system remotely to identify and tackle the problem themselves.

Most IT problems have simple solutions: patches, updates, or configuration changes. With remote technical support services, businesses have a simple way to resolve these basic issues quickly. One of the key benefits of a remote IT tech support service is that help desk agents can take control of the user’s system, check for issues, and apply support solutions as needed, 100% remotely.

  1.   Ease for Work-From-Home support

Companies across the country have adopted the WFH setup. Unfortunately, tech support issues are often encountered while the employee is out of the office. Remote technical support can provide the support the employees need on their work computer no matter the location and fix the IT issue remotely.

The benefits of Remote technical support aren’t limited to just on service – they affect every aspect of work productivity and employee management. Even after the pandemic settles down, most businesses will still opt for the work-from-home setup.

There you have it. Get familiar with the benefits of remote IT support as you choose your options, and seek solutions that will help prepare your business to succeed in the new normal, that is remote work.

With 25 years of experience in the digital industry, iManila can provide your business with solutions to help with common software and hardware issues across all devices whether on a desktop, laptop, or mobile. Contact us for remote technical services, hosting, web, and  digital marketing solutions.

Web Hosting

iManila aims to always provide you with the best technical support services and we are reaching out today to ensure that you have the right information regarding our web hosting solution’s scope of support.

As you may know, web hosting solutions are by default self-managed solutions where you can host your website, applications or email. While iManila takes responsibility of the server’s accessibility and availability, with a self-managed hosting solution, the responsibility of managing a server or securing and managing data, hosted applications or websites as well as the settings of your account configurations, rests with the client, the owner.

Below are some clarifications regarding our scope of work:

Shared Hosting 

iManila takes responsibility for:

  • the shared hosting solution’s accessibility and availability, security and reliability
  • maintaining the cloud infrastructure

Client’s responsibilities include:

  • securing and managing their data, hosted application or website;
  • setting their account configurations inside their Shared hosting account via cPanel access.

Self-managed Hosting Solution 

A self-managed Hosting Solution gives clients complete control where they have their own server, and manage it themselves, their way.

iManila takes responsibility for:

  • the server’s accessibility and availability for self-managed servers;

Client’s responsibilities include:

  • managing the server;
  • installing any software given their full root and administrator access.

Managed Hosting Solution 

A Managed Hosting Solution is where iManila takes full responsibility of managing the server from server updates, and patches, monitoring and OS management. However, depending on the client account’s scope of support, managing the client’s hosting application or website may fall on a separate support engagement.

For more information on our service terms and conditions, you may visit our website at https://imanila.ph/terms-and-conditions/. For inquiries regarding your account’s scope of support, you may email our support team at [email protected].

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