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Category: iNews

user-friendly website

In today’s digital age, many businesses are widely investing in digital assets. Most big brands nowadays are on Facebook, YouTube and a variety of other digital platforms where they can promote awareness and boost lead generation. In this day and age, having a website is a must-have not only to maximize online presence but also as a means to direct clients to a central location online where all users can see everything about your brand and product.

Your website not only serves as the landing page for all of your potential clients’ searches, but it also receives traffic from your followers on social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. But, your online efforts shouldn’t just end after you’ve built your website. Having a website is also about maintaining it, keeping it updated and user-friendly, and making sure that it converts revenue and adds value to your business.

Below are three factors you can take note of, to ensure that your website is doing its job of being your 24/7 online ambassador:

Usability

One of the important, if not, the most important thing for a website to have is proper usability and functionality. This pertains to the links and buttons inside the website. Keep in mind that all website functions must be clickable and must always lead users to the right information of what they want to see and know.

According to HubSpot.com, 75% of website visitors prefer to find the most important information immediately within the main landing page of a website. If you construct your website in a manner that your visitors can easily identify what they need, such as your contact details, or an inquiry form, then you can rest easy knowing that the right customers can find you anytime.

Layout/Design

Keep in mind that website visitors always consider a website’s layout. Users are able to immediately identify a company’s legitimacy and modernity with just one look at their website. A company who may have not invested in a website since their time of establishment may be deemed as a fake business due to their lack of presence online. At the same time, a company that has an old website may lose customers to a similar company who sells the same products just by the way their products are presented and in the way the entire company is presented online.

Customer-oriented

Lastly, successful websites are always customer-oriented at its core. If your business is targeting millennials or fashionistas, make sure that your website has a sleek look that will entice users to buy your products. Always take note to combine the right colors and call-to-action buttons in order to lure them to buy or inquire. As for B2B businesses targeting professionals, create an informative and professional looking website that will let visitors know that they are dealing with a highly professional company.

In summary, having a website is one of the most essential things that a business can invest in. Considering the factors above can either make or break the success of your online business or your business’ reputation in the digital world. If you need any help in creating a website for your business, talk to us! Our website developers are adept and very intuitive when it comes to website creation. If you’re looking for an agency that can cater your web development and digital marketing needs, contact us at (+632) 490-0000 or leave us a message at imanila.ph/lets-talk/.

Facebook Launches Own Dating Feature Plus New Exciting Add Ons

In the recent F8 2019, Facebook’s 10th Annual Development Conference held last April 30 – May 1, 2019, at San Jose, California, the social media giant has launched its own dating feature. Does this mean Facebook is going full blown Tinder? Technically, not.

The reason behind this latest feature called Secret Crush is the idea brought about by the feedbacks received by Facebook. A number of users see the potential of developing a romantic relationship within their extended circle of friends.

Here’s how it works: You can select up to 9 of your Facebook friends that you are interested with. If your Secret Crush is also into Facebook Dating, they will receive a notification that someone within their pool of friends has assigned them as their secret crush. For instance, your secret crush also added you on their Secret Crush list, the Facebook Dating feature will automatically set-up a match. So what is the difference among other dating apps in the market? Security – your crush will never know or find out if you have a secret crush on him or her if they are not using the feature or if they do not create a list.

So, is that all?

Nope. The good news for social media marketers is that the Facebook Dating feature is just one of the recent updates of the world’s top social media app. The recent announcements do not necessarily focus on dating, in fact, they have also launched various updates that will actually improve user experience and intensify market reach through social media.

Image courtesy of FACEBOOOK

The FB5

Facebook will be launching the new design for the desktop version of their site called the FB5. In the next few months, we may expect a simpler yet sleeker desktop view of our favorite social media site. This also highlights Groups and gives a greater focus on events and stories. This is the perfect opportunity for you to actually explore the chances of reaching out to your target market in a more specific way by creating Group pages apart from your business page. Since the new design creates a more substantial approach on suggesting groups to users, this update can be of great use.

Messenger Updates

The social media site now allows you to create automated tailored experiences that can actually connect your target market with the right person or content for them. There are also new lead generation templates that you can choose from for Messenger ads in which will still be done through Ads Manager. This is essential on building an easier connection among products, brands, influencers and their end users. Although this feature is still under observation, you may want to watch out for the availability soon.

Instagram Updates

Facebook is also stepping up their e-commerce game through Instagram. They have put a new feature called “Shop from Creators” which allow Instagram users to find, select, and purchase products directly through the app itself! With this, users can easily shop their favorite influencer’s look right on the app thus eliminating the hassle of taking a photo and manually browsing different websites to shop an inspired look from Instagram. This feature is currently ongoing testing for a small group of influencers and is expected to be available for the whole Instagram community soon. 

Some other new features like shipping through marketplace and Portal Device Expansion are only available in continental U.S.

As Facebook continues to develop and enhance its capabilities on selling brands online, can your business keep up? Take advantage of these updates and make sure that you are reaching your social media market! Let iManila help you in improving your social media presence! Call us at (02) 490 0000 or email us at [email protected]! Let’s talk!

Google Partner

As one of the leading and most-trusted full-service digital agencies in the country, iManila has reached another milestone by receiving the most-coveted Google Partner Badge!

An achievement both local and global digital agencies go after, receiving a Google Partner Badge is a feat that’s far from easy.

In order to get a Google Partner badge, companies undergo specific skill certifications, must meet Google ad spend requirements and deliver solid overall ad revenue and growth by maintaining and growing their client base.

So how can this benefit you and your company?

By partnering with a Google Partner agency like iManila, you are assured that the people working with you are experts in the field who can run effective Google Ad campaigns for your brand.

iManila is committed to continuously innovating and improving the digital marketing skills and expertise needed to help our clients reach their goals, and this badge is just one of the many testimonies to that commitment.

If you’re looking for an agency to help you manage and run data-driven Google Ad campaigns, you can get in touch with our digital marketing team at iManila.

Call us today at +63 2 490 0000 or email us at [email protected].

iManila’s PISO HOSTING Promo is Now Available!

 

WEB HOSTING SERVICE ~ For you to keep up to the speed in this fast-paced digital world, you need first to have a solid foundation that can provide the availability and stability that you need. Aside from the experience and expertise, one thing must also take in consideration, the expenses. That combination is what makes iManila’s web hosting service the perfect one. With its more than 20 years of experience and expertise in providing reliable internet services, you can count on iManila to provide a 99.95% uptime and availability, day-in, day out.

The catch here is, you can enjoy a year of iManila’s Gold Hosting Package in just ONE PESO. Yes, a single peso can let you experience the best web and email hosting in the Philippines. With 20 GB disk storage space, and 100 GB monthly data transfer, iManila can provide the web hosting service that your business requires.

Transferring hosting server has never been this easy. All you need to do is to avail iManila’s Gold Hosting Package for 24 months and pay your total package cost for two years, amounting to Php 6,001.00 all in one full payment. And that’s it! One peso for your first 12 months.

 

Here’s how you can avail of this exclusive promo in just three (3) easy steps:

1) Order directly online our Gold Hosting Package

       STEP 1. Transfer your domain by typing it in the space given.

       STEP 2. Fill out the form on the next page and make sure to indicate necessary notes if you have one. Also, choose the payment mode available to you. Either Bank deposit, Paypal or Payment Pick-up.

2) Pay your two years (24 months) package cost (amounting to Php 6,001.00) in full.

3) And you can now transfer your hosting to us, with your first 12 months for just one (1) peso.

Note: This applies to hosting transfer only. Any additionals like domain purchase and premium tech support service are considered premium and shall be billed separately.

 

Easy peasy lemon squeezy! Sounds a good deal to you?

 

ORDER NOW

 

Promo is extended until October 30, 2017

 

Reminders:       

For those who will pay via PayPal, your account shall be automatically processed after providing your PayPal account details on the next page.

For Bank Deposit, you will see the bank account numbers of iManila where you can deposit your payment. Upon sending your deposit, your account will be processed within 24 hours. You can send your deposit slip via [email protected] or through your created account in this portal. You can also fax it to (02) 634-5139.

For Pickup payment, iManila shall base your billing address on the details you’ve provided on the form. Expect a verification call from us about the date of the pickup and the time and date of account activation.

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