With the shift to online marketing platforms during these times, Search Engine Optimization (SEO) has become even more vital for businesses that want to advertise their brands online. Here is everything businesses need to know about SEO especially as we approach the holidays.

How does SEO work?

SEO is a combination of many strategies, actions, and practices that all have one goal, which is to get your page to rank in search engines such as Google. It is not a one-and-done action, and needs constant monitoring and optimization, hence its name. 

SEO takes some time and investment as results are not always immediately seen. There has to be a good combination of both on-page and off-page SEO factors to ensure that you rank. On-page refers to elements that control website loading speed, keywords, meta titles, descriptions, and images. On the contrary, off-page refers to work done outside your website to rank such as link building with reputable sites. 

Based on many factors, if your site’s SEO is better than that of your competitor’s then you will rank higher than them. Being good at just one thing is not enough. Optimize your website so you can achieve a higher place on the search engine results. 

Why is SEO important for businesses? 

Much like how a storefront is how your business appears to customers who wish to shop, SEO is the virtual equivalent of that. There could be different establishments around your shop, but your storefront helps you distinguish your shop from the rest. Your website appearing at the top of the search rankings is the best way to gain customers.

SEO is almost synonymous with trust and credibility. This pushes websites to produce content such as articles to show audiences that they are a leader in their industries.

While paid ads on the search engine through pay-per-click (PPC) ads are always an option, SEO is still the more cost-effective option especially when done right. Those with smaller budgets can turn to SEO as a way to generate the traffic that they need for free. 

SEO aids your sales funnel

Improving your SEO provides a better user experience in your website. This is because you are thinking on their terms and showing them what they would need. By providing quality content, you can answer the queries that your potential customers could be searching for this holiday season!

Target already hot and trending keywords this holiday season such as “Christmas sale” to capture web traffic. Think of preparing your website to have good SEO for the holidays the same way you would prepare your other channels for this season. Make sure to plan your strategy for your other channels in ways that all benefit your website’s SEO. 

Capture the sales you want for the holidays through the right digital marketing efforts including improving your SEO. Let your different channels work together to help boost your SEO and make the most out of your traffic. 

Work with a top digital marketing agency in the Philippines like iManila to be your partner in SEO. Here at our company, we aim to give our clients innovative online marketing services in the Philippines. 

We are a full-service business website development and advertising company ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing needs. Let’s work together for the holiday season. Talk to us!

Going into the -ber months, Christmas is not too far away. It also means another time for planning, so also make sure your brand’s marketing strategy is on point. This is one of the most exciting times of the year as you can capture the attention of your customers. Brush up on your digital marketing plans and take a look at these tips for the holidays. 

Prepare your SEM campaigns 

Search Engine Marketing (SEM) usually means the use of pay-per-click ads. Basically, these are the ones you see in Google when searching for queries. For this reason, try researching to know how to generate good search results. Moreover, the more specific your keywords, the more cost-effective it will be for your brand. 

Amp up your promotions on social media

The best thing about social media is its two-way nature that lets you interact with your customers. So, if you believe that your posts are great and need an extra push, you may opt to boost your posts or do paid advertising. Not only will this widen your reach, but also help you achieve your different marketing goals. 

Email marketing

Email marketing is a great way to generate some good leads, so try making the most out of your database as they are interested in what you have to offer as well. Additionally, try sending some exclusive deals, coupons, promo codes to make them purchase your product.

Capture the spirit of the holiday season by giving your customers deals they cannot resist. With a good digital marketing strategy, you can elevate your promotions this holiday season and help you reach your business goals.

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. We are a full-service business website development and advertising company ready to help you with your web design, web hosting provider, email hosting, technical support, and digital marketing needs. Let us be your partner this holiday season. Talk to us!

When it comes to Search Engine Marketing (SEM), search ads aren’t the only way to capture the interests of potential customers. There is also the alternative of having display ads that solve a different purpose. While both are forms of paid ads, they can differ as beginners and experts alike often  don’t  know with what ad to go for. Here is a handy blog on the difference between the two, and which one you should go for. 

Search vs Display

Search Ads are the ads beside organic searches in the search engine results pages (SERP). Moreover, they comprise of a headline, URL, and description text, designed to direct users to click the ad. Basically, what determines the rank of these search ads would be the bid and quality score. 

While search ads are “pull” advertising, meaning that there has to be intent expressed by users for an ad to show up, Display ads are a form of “push” advertising. Additionally, paid ad placements appear on different targeting parameters. The display ads can show in many different websites and even on social media. 

Search volume

Search volume is one factor to look into if you can’t decide between both ads. If you see that you have a good search volume, then you are in a good position to start a search ad. However, if the volume is not much, then having a display ad would be better for your products as it helps with brand awareness.

Brand awareness

For new businesses, or businesses offering new products, the best way to generate awareness is through display advertising. The Google Display Network helps you reach a wide audience who might be interested in what you have to offer. 

Moreover, if you actually know the sites your target audience visits, then you can target those sites in particular. Search ads aid your display ads by including the same branded terms used in your display ad.

Urgent services 

If your business offers professional services like dentistry, then search ads would be better. Usually, people searching these terms are in need of the services already. 

Moreover, your target audience may be using mobile to search urgently for a service that they want. Targeting mobile users is key in capturing these users. 

Budget 

For those with limited budgets, it is best to turn to search ads. Display ads can incur a larger budget and not guarantee a positive return on investment.

If you have a larger budget, you can focus on your successful search campaigns to keep the traffic flowing. You can also choose to expand also to the display network. 

Using the right strategy, you can get the traffic you need to gain new customers. The world of paid advertising and digital marketing can be quite confusing and daunting to beginners. Don’t know what to do? Worry not as there are experts that can guide you in how to deliver compelling campaigns through search or display advertising. 

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. We are a full-service business website development and advertising company ready to help you with your web design, web hosting provider, email hosting, technical support, and digital marketing services needs.

iManila is an expert digital marketing agency and web design company in Manila that has helped a lot of brands with their online campaigns. See how we can work together — talk to us!

Social media is almost a must when it comes to establishing your brand’s presence online. In fact, it is the second most popular way to research brands next to search engines. However, having a good social media page is hard to achieve than what people expect.

Social media management takes time, agility, and continuous engagement and posting. Here is what you need to do to handle your brand’s social media pages like a pro. 

Quality over quantity

Just because your competitor is posting every day doesn’t mean you should too. Making sure that each post has a reason to be there and that they are of quality is a must. Moreover, ensure that you create posts with the goal of raising awareness. While it is good to jump on trends for content, create content that can remain relevant. 

Use analytics to guide your posts 

Social media platforms like Facebook and Instagram all come with native analytics. They help businesses raise awareness of how their posts are doing. Engagement rate is one metric to look out for. This is why you must study the data as it is based on your actual followers. Try to draw insights from it to help you figure out what works for them. 

Social media workflow tools

There are many people working in social media from content creators, to designers, to the person making approvals. There is also more than one account they use. Thankfully there are social media management tools such as Hootsuite that make the planning easier for everyone involved. 

Being able to mass schedule posts is very convenient and will add to your quality of life. Not only that, but these tools help give better insight into your platforms. They even let you compare performance across platforms. 

Add a human touch

It is much easier for people to connect with real people over businesses. Give them something to relate to and try your best to let your human touch show in your posts. Also, try cracking a joke or two, tackle a trending topic, and engage sincerely with your followers especially when dealing with complaints. Things like these remind people that there are people underneath your brand. This will make you look better in the eyes of your followers. 

Social media is not a one-and-done thing that if you find what works, you just stick to it forever. It also takes constant work and close attention to what works and what doesn’t as that constantly changes over time.  Pay attention to your metrics and create content based on what works for your followers.

Digital marketing is a vast umbrella and social media marketing is just one of them. Partner with a top advertising company in the Philippines to help you get started on an effective social media strategy for your brand that helps your other digital marketing channels. 

With 25 years of experience in the industry and an IT company at its core, Manila is committed to providing our clients with innovative online marketing services in the Philippines. We are a full-service business web development company and advertising company ready to help you with your web design, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with iManila and make your brand goals become reality. Talk to us!