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Category: Our Ideas

Three Tips on Keeping our Website Fresh


To most businesses, websites could be considered as part of gaining competitive advantages. It is mainly used for widening your market reach not just nationwide but worldwide, in increasing the accessibility of your potential customers to your products and services, and showcasing what your brand is fully capable of. It is like having your own identity in the virtual world. Although the idea itself is not really a “Eureka!” moment, for anyone now can actually have their own website given the advent of technology and that everyone could be tech-savvy with just a few clicks away. In addition, in this era of social media, people tend to use it more often which could also be very effective for businesses in their promotion and exposure. But that is exactly why there is a greater need now more than ever to keep such websites fresh, relevant and most importantly, worth visiting. So, here are some tips on keeping your websites stick to its A game:


Tip # 1: Aim High, Rank High.
Unlike a good bottle of wine which gets better as it ages sitting in the cellar, websites cannot be just left alone and let it stagnate with its contents. With its fast pacing trends, lots of businesses couldn’t really manage to cope up, which is never a good thing. This is why you should make sure you continuously update your contents and maintain its relevance. Here at iManila, one of the country’s premier companies in fields of web design and development, we are more than willing to provide you quality contents for your websites up to five main pages for free. This will give you a better shot at being top-of-mind brand in your industry. How’s that for starters?


Tip # 2: Let your website do the talking.
Anyone might agree if we say that everything now could be very aesthetical. People can easily give their attention to things that are visually appealing. We can somehow bid our goodbyes to Traditional Marketing strategies which rely on simple and conservative styles. The trend nowadays is inclining more on contents with good graphics or what we call infographics where you are not just discussing your contents with mere words, you are showing what would your products or services would actually look like. Informative yet entertaining thus could pull more traffic on your website.

With our competent website developers and their freshest ideas in UI and UX design, we can assure you of an interest-tickling website which could result to more visits and may lead to more sales for your company. Now who wouldn’t want that?


Tip # 3: Being mobile-friendly.
Here in the Philippines, you could actually name quite a handful of smartphone brands. From the cheapest to the ones with the most prestige. Nevertheless, it only shows how Filipinos prefer their information, transactions and communications be all compacted in one gadget which fits in their pockets. Its ease of use and it being handy are really vital factors. As a result, the emergence of digital marketing; promotion of your products and services online and actually conducting the entire business virtually. The strong WordPress development and E-commerce background of our company which is at par with the industry standards would give you assurance that your websites will defy its limitations and be mobile-friendly so that anywhere, anytime, and anyone could easily connect with your business. Just one touch away eh?


Change is inevitable, but that doesn’t mean that we cannot do something about it. Remember that it is innate to every human being to adapt to change. For some, the process might be a challenge, but this challenge adds meaning on every success we accomplish. With its excellent track record in maintaining websites with our own hosting servers, iManila would be honored to help you on weaving your success. Give us a call and let’s see what we can achieve together. Oh, it’s in the middle of the night? No worries, our 24/7 phone and email support team are very much willing to be of help. Hear from you soon!

#Achieve: The road towards a successful SEM campaign


On an average, Google processes over 40,000 search queries every second. If you do the math, this means that 3.5 billion searches are made per day and more than 1.2 trillion searches per year worldwide. Given these numbers, how do you think can your business manage to compete online? How can you make your business be seen on search engine results? The answer is simple: Use search engine marketing.


Search engine marketing is an internet marketing strategy that is utilized to improve the position of a website in search engine results through online paid advertising. It’s a big competition. You cannot just shoot and pay Google to get your online ads visible on search engine results. It needs precise planning like any other marketing strategy. In case you are planning to give SEM a go for your business, we laid out a few things you can contemplate on before launching your online campaign.

  • Know what your campaign goals are
    There are many reasons why you want to put up an ad campaign. You might want to increase brand awareness, increase web traffic, or increase your sales. Each goal requires different approach that leads to different directions. So, for you to prevent the incident of mismanaging your campaign specifically your budget, you must deliberate your campaign’s objectives.
  • Use the best and the right keywords
    In SEM, keywords are your bread and butter. It is important to select the most relevant keywords for your campaign. When this step fails, all else will. It is also important for you to think like a client searching for your business. Think what keywords and terms they might be using in the possibility of looking for your products or services. You can use Google AdWords’ Keyword Planner tool to have an idea and an estimate if the keywords you have selected fit perfectly for your campaign.
  • Optimize your landing page
    Another crucial facet of creating an SEM campaign is the optimization of your landing page. Google’s algorithm also considers the landing page of your ad. The relevance and coherence of your ad to your landing page is one factor that Ad Rank takes into account. Start with putting up informative website copy that viewers can view and visible call to action buttons that will lead the web visitors to your contact page outright.
  • Set the right bid for your campaign
    Of course in any marketing campaign, budget is significant. You should determine the period of your campaign and allocate budget for how long you planned it to last. You have to bid strategically with your desired keywords to stand the pace with your competitors.


  • Evaluate results
    One of the advantages of online ads is its capability of showing immediate results. You can monitor your campaign on a regular basis to know its performance. See if you are really meeting your goals or ensure that you are gaining high ROI from it, because it’s what this is all about. Moreover, since you have the full control with your campaign, you can also make certain adjustments if necessary.


These are but basic factors in achieving success with your SEM campaign. There are many other strategies you can experiment with. But if you experience trouble in making your own campaign, better opt hiring a professional help. For more than two decades, iManila have helped many businesses reach their marketing and business goals through its experienced and knowledgeable digital marketing team. Want to know more about SEM? Contact iManila now, give us a call and we’ll be happy to accommodate your concerns.


Reference: SVM E-Marketing Solutions

Why online ads are the new titan


We’re so used to seeing an advertisement that runs down the lengths of buildings along the most traversed roads in the Metro. Billboards. Enormous billboards towering over us in all their titan glory.

But sometimes, titans lose their strength. After all, nothing is forever.

No one can deny the seeming effectivity of these billboards that eat up the attention of anyone who lay eyes on their monstrosity. But the thing is, billboards are only as good as the next one.

Out of sight, out of mind, right?


But the internet; the internet is ubiquitous, which only makes it a perfect avenue for advertisement.

Online advertising is a new form of marketing which uses the internet and the world wide web to deliver promotional messages in various digital formats. These formats range from search engine marketing, social media marketing, email marketing, mobile advertising, and display advertising.

Here are all the reasons why online advertising should be part of your marketing campaign.

Online ads let you customize your target audience. In today’s society where everyone has internet access, you can reach the world. Or at least a specific part of it. With online ads, you can “filter” out your reach based on your preference. This is an assurance that your products and services are getting to the right kind of audience who has a high chance of buying your products or availing of your services. Closing a sale? You can bet on it.

Marketing online is much cheaper than traditional advertising approaches. You don’t have to spend a generous chunk of your bank account in securing a placement on posts or buildings or printing papers that will only be considered eyesore later on. With online ads, you can reach as much engagement as your budget allows you. And the best thing about this is that you don’t just throw your advertisement for everyone to see like a town parade or a motorcade. Online ads let you know how much of the internet is seeing your ads so that you also get the idea of how much you can expect to turn into leads. Kind of leveling up your expectations, eh?

The internet is a huge place. And at present, more and more people are spending a considerable amount of their time doing their shenanigans in it. If you place your advertisements online, the chance of making your brand known is high. In fact, your brand can get by with just online advertisement alone. With numerous social media platforms getting born by the minute, how the hell can you doubt that?

One big difference that the traditional marketing and digital marketing has is the ability to have a two-way communication. In TV, radio, newspaper, and billboards, one can see and grasp your message but cannot respond to it right away – a situation that online advertisement has taken care of. The Web is such an interactive space. Information and ideas can get passed on in a matter of minutes despite a distance of miles. If you put your advertisement online, that alone eliminates the barrier that traditional marketing stumbles with. The chances of seeing a brand online can immediately stir action on the part of your audience.


Frankly, it’s obvious enough that utilizing the substantial number of internet users and the time they spend online is what anyone who wants to truly make his brand known should be doing.

The internet is ubiquitous. Use it to your business advantage.

After all, out of sight, out of mind, right?

Want to advertise your brand online? Help is on the way. Establish your brand online and build up a sustainable online following with iManila. We have a variety of services that cater to each and every social media needs, including Facebook ads. *winks*

See you online!

Why do you need an SSL Certificate?


The demand for data security these days is increasing as e-commerce sites and social media networks continue to grow at faster rate. You cannot go online completely without having to log in your important details and credentials. From as simple as subscribing to a webinar to as confidential as online shopping and e-banking, a netizen has to log in their credentials. This particular setup has online phishers and hackers drooling.

For some users, sharing information is not a big deal. However, there is a huge portion of the global community who take these matters seriously as incidents of identity theft and malicious activities have gone on the rise.

On the other hand, businesses and organizations who ask for personal information from their users must protect their user’s information by securing their website against online theft. And this challenges most of the online sellers and e-commerce sites regardless of the extent of their daily online transactions. And that is what SSL addresses – data encryption.

What is SSL?

According to GlobalSign.com, Secure Socket Layer (SSL) Certificates are small data files that digitally bind a cryptographic (secretly written) key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol like this:  2017-03-09_105446 and allows secure connections from a web server to a browser.

Different Levels of SSL Validation

Secure Socket Layer certificates vary depending on the level of encryption needed to be implemented on the website. And there are some trust indicators that you can see in the address bar of the browser about SSL certificate of a certain website:

Standard SSLs are classified into two:

 – Domain Validation SLL:

Domain Validation is the basic form of SSL certification which automatically signals the browser that the connection between the server and the browser is secured using SSL certificate, thus a change in the standard HTTP to HTTPS.

EXAMPLE:           2017-03-10_131942    Domain-validation

– Organization Validation SSL:

The organizational SSL Validation is a high assurance SSL certificate that provides instant identity confirmation of the organization owning the website and a stronger SSL protection. It activates a green browser padlock and HTTPS. When you click on the trust indicator padlock, it will reveal the corporate or organization identity of the website owner.

EXAMPLE: Organizational-Validation-Incapsula

Extended validation is the highest level of data encryption of the three. This activates both the padlock, “https” and the green address bar in all major web browsers.

EXAMPLE:  imanila-extended-validation


Why do you need to get SSL now?

In line with their mission to promote secured browsing and responsible data protection, Google just recently updated their Chrome browser with a security feature that flags unsecured websites. Yes, you heard that right!

Have you noticed the left-most part of your address bar that indicates whether a site is safe or not? That is exactly what the update is all about. So imagine yourself as a business owner with an unsecured website. Every time audience goes to your website and sees no trust indicator, all your marketing efforts will go to waste.

Why? Because your business bottom-line – which is conversion – is not fulfilled.


Firefox also moved towards a safer online browsing

It was just a few months back when Google updated their Chrome with security plug-in that flags websites that are not secured. This time, Firefox moved forward with the same goal – to promote a safer online browsing.

Firefox will display a gray lock icon with a red strike-through in the address bar when a login page you’re viewing does not have a secure connection. This is to inform you that if you enter your password it could be stolen by eavesdroppers and attackers.

This is a new feature that is available starting in Firefox version 51. Starting in Firefox version 52, you will also see a warning message when you click inside the login box to enter a username or password.


Don’t wait for that moment

Don’t wait for the updates to completely roll-out before moving to HTTPS. The right time to secure your website and your users is now. iManila offers a wide range of web security from SSL Certification (HTTPS) to Malware removal.

SSL (secure socket layer) is all about website security. Give your clients more reason to trust your brand online with iManila’s SSL certifications. With this standard security technology, you’ll be able to provide your market the guarantee they need to feel secure about any transaction they make on your website.

Remember, security is all about trust, and trust means business.

Secure your the website now with iManila. Contact us to learn more.

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