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What makes a website user-friendly?

Written on May 24, 2019. Posted in iNews, Our Ideas. Leave a Comment

In today’s digital age, many businesses are widely investing in digital assets. Most big brands nowadays are on Facebook, YouTube and a variety of other digital platforms where they can promote awareness and boost lead generation. In this day and age, having a website is a must-have not only to maximize online presence but also as a means to direct clients to a central location online where all users can see everything about your brand and product.

Your website not only serves as the landing page for all of your potential clients’ searches, but it also receives traffic from your followers on social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. But, your online efforts shouldn’t just end after you’ve built your website. Having a website is also about maintaining it, keeping it updated and user-friendly, and making sure that it converts revenue and adds value to your business.

Below are three factors you can take note of, to ensure that your website is doing its job of being your 24/7 online ambassador:

Usability

One of the important, if not, the most important thing for a website to have is proper usability and functionality. This pertains to the links and buttons inside the website. Keep in mind that all website functions must be clickable and must always lead users to the right information of what they want to see and know.

According to HubSpot.com, 75% of website visitors prefer to find the most important information immediately within the main landing page of a website. If you construct your website in a manner that your visitors can easily identify what they need, such as your contact details, or an inquiry form, then you can rest easy knowing that the right customers can find you anytime.

Layout/Design

Keep in mind that website visitors always consider a website’s layout. Users are able to immediately identify a company’s legitimacy and modernity with just one look at their website. A company who may have not invested in a website since their time of establishment may be deemed as a fake business due to their lack of presence online. At the same time, a company that has an old website may lose customers to a similar company who sells the same products just by the way their products are presented and in the way the entire company is presented online.

Customer-oriented

Lastly, successful websites are always customer-oriented at its core. If your business is targeting millennials or fashionistas, make sure that your website has a sleek look that will entice users to buy your products. Always take note to combine the right colors and call-to-action buttons in order to lure them to buy or inquire. As for B2B businesses targeting professionals, create an informative and professional looking website that will let visitors know that they are dealing with a highly professional company.

In summary, having a website is one of the most essential things that a business can invest in. Considering the factors above can either make or break the success of your online business or your business’ reputation in the digital world. If you need any help in creating a website for your business, talk to us! Our website developers are adept and very intuitive when it comes to website creation. If you’re looking for an agency that can cater your web development and digital marketing needs, contact us at (+632) 490-0000 or leave us a message at imanila.ph/lets-talk/.

Facebook Launches Own Dating Feature Plus New Exciting Add Ons

Written on May 15, 2019. Posted in iNews, Our Ideas. Leave a Comment

In the recent F8 2019, Facebook’s 10th Annual Development Conference held last April 30 – May 1, 2019, at San Jose, California, the social media giant has launched its own dating feature. Does this mean Facebook is going full blown Tinder? Technically, not.

The reason behind this latest feature called Secret Crush is the idea brought about by the feedbacks received by Facebook. A number of users see the potential of developing a romantic relationship within their extended circle of friends.

Here’s how it works: You can select up to 9 of your Facebook friends that you are interested with. If your Secret Crush is also into Facebook Dating, they will receive a notification that someone within their pool of friends has assigned them as their secret crush. For instance, your secret crush also added you on their Secret Crush list, the Facebook Dating feature will automatically set-up a match. So what is the difference among other dating apps in the market? Security – your crush will never know or find out if you have a secret crush on him or her if they are not using the feature or if they do not create a list.

So, is that all?

Nope. The good news for social media marketers is that the Facebook Dating feature is just one of the recent updates of the world’s top social media app. The recent announcements do not necessarily focus on dating, in fact, they have also launched various updates that will actually improve user experience and intensify market reach through social media.

The FB5

Facebook will be launching the new design for the desktop version of their site called the FB5. In the next few months, we may expect a simpler yet sleeker desktop view of our favorite social media site. This also highlights Groups and gives a greater focus on events and stories. This is the perfect opportunity for you to actually explore the chances of reaching out to your target market in a more specific way by creating Group pages apart from your business page. Since the new design creates a more substantial approach on suggesting groups to users, this update can be of great use.

Messenger Updates

The social media site now allows you to create automated tailored experiences that can actually connect your target market with the right person or content for them. There are also new lead generation templates that you can choose from for Messenger ads in which will still be done through Ads Manager. This is essential on building an easier connection among products, brands, influencers and their end users. Although this feature is still under observation, you may want to watch out for the availability soon.

Instagram Updates

Facebook is also stepping up their e-commerce game through Instagram. They have put a new feature called “Shop from Creators” which allow Instagram users to find, select, and purchase products directly through the app itself! With this, users can easily shop their favorite influencer’s look right on the app thus eliminating the hassle of taking a photo and manually browsing different websites to shop an inspired look from Instagram. This feature is currently ongoing testing for a small group of influencers and is expected to be available for the whole Instagram community soon.

Some other new features like shipping through marketplace and Portal Device Expansion are only available in continental U.S.

As Facebook continues to develop and enhance its capabilities on selling brands online, can your business keep up? Take advantage of these updates and make sure that you are reaching your social media market! Let iManila help you in improving your social media presence! Call us at (02) 490 0000 or email us at [email protected]! Let’s talk!

iManila is now a badged Google Partner!

Written on March 19, 2019. Posted in iNews, Our Ideas. Leave a Comment

As one of the leading and most-trusted full-service digital agencies in the country, iManila has reached another milestone by receiving the most-coveted Google Partner Badge!

An achievement both local and global digital agencies go after, receiving a Google Partner Badge is a feat that’s far from easy.

In order to get a Google Partner badge, companies undergo specific skill certifications, must meet Google ad spend requirements and deliver solid overall ad revenue and growth by maintaining and growing their client base.

So how can this benefit you and your company?

By partnering with a Google Partner agency like iManila, you are assured that the people working with you are experts in the field who can run effective Google Ad campaigns for your brand.

iManila is committed to continuously innovating and improving the digital marketing skills and expertise needed to help our clients reach their goals, and this badge is just one of the many testimonies to that commitment.

If you’re looking for an agency to help you manage and run data-driven Google Ad campaigns, you can get in touch with our digital marketing team at iManila.

Call us today at +63 2 490 0000 or email us at [email protected].

Why Website Maintenance is a MUST

Written on March 13, 2019. Posted in Our Ideas. Leave a Comment

Every website is an investment. Just like any assets of your business, it has to be taken care of at all times.

Imagine your website as a mall. As an owner, you always make sure that for your grand opening, your mall is fully furnished, houses famous brands, and of course, is well-secured. You have acquired a lot of foot traffic for your first months after opening and there’s a lot of buzz going around about your new mall because of your good advertising. But, do you think your mall will remain the same as time goes by without proper maintenance? Of course not.

This is just almost similar to maintaining a website. In order for it to remain secured, relevant, and well-patronized, maintenance has to be done regularly. Here are three very critical points that you need have to keep an eye on in order to make sure that your website is properly maintained:

USER EXPERIENCE

Almost every year, a new trend comes up. You have to make sure that your website’s layout is always up to date. This also means that you can change your Call-to-Action button styles, your navigation layout and even the structure of your web pages. You can also add more useful features alongside like Search Bars, Newsletter Sign Ups, or a Chat Bot. You can also check out new plugins that can also optimize user navigation for better user experience.

WEBSITE RELEVANCE AND TRAFFIC

To retain your organic ranking and visibility across search engines, you also have to maintain the relevance of your website. Updating or adding more contents regularly is something you should prioritize. You have to remember that search engines base your website’s relevance to the amount and the quality of content you are putting in. Paid ads like Google Ads and social media ads can also drive more traffic to your site which can increase your site’s relevance and reputation.

SECURITY

You have to make sure that your website security is insurmountable. With a large number of cybercriminals going around the World Wide Web, a lot of unsecured websites are prone to hacking and other malicious intents. Once your website is affected by this, it can cause grave threats to both your website’s usability, relevance and reliability. Make sure you have an updated SSL certificate attached to your website and always check your website’s backend.

Maintaining a website requires a lot of time and much effort, but it is something that your company should definitely invest in. Here at iManila, you can pass on to us the responsibility of regularly checking up your website and security. Create your website with us and we will do everything to keep it user-friendly, relevant, and secured. We can give you the best online solutions ranging from web design, digital marketing and tech support. Our website packages come with website maintenance and a 24/7 reliable Customer Support.

For inquiries, you can email us at [email protected] or call us at (02)490-0000.

Category: Our Ideas