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Category: Our Ideas

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Out of the total 7.6 billion people in the world, over 67% or 5.1 billion people have a mobile device. These devices have changed the way we interact, communicate, and perform daily tasks – some are apparent, while others are less so.

Today, more users are connecting to the Internet via their mobile phone than any other device. Out of the total global connections on all mobile devices, 57% of them are done through a smartphone. According to We Are Social, each smartphone has an average of 80 apps installed. Users are also 13 times more likely to use a native app versus their mobile web browser to access certain brands.

There are 3.8 million apps available on the Google Play Store, and over 2 million apps on Apple’s App Store. In  2017, there were over 175 million mobile apps downloaded worldwide.

In a world that has become increasingly dependent on mobile technology, more businesses are considering developing a mobile application. While apps offer convenience and ease to its users, it doesn’t come cheap. Even the most basic apps can cost hundreds of thousands of dollars.

So, how much does it cost to develop a mobile app? Here are some factors that can determine the cost of an app:

Who are the intended users?

Before investing in an app, get to know your target customers. What devices are they using? You can keep costs down by developing an app on only one platform – Android or iOS – if majority of your target users are only using a particular operating system. Developing apps for both platforms will entail more time and almost double the expense.

What is the main objective of the app?

Keep your app simple and focused. Once you get your app idea, chances are, you’re going to want to keep adding special (and sometimes unnecessary) functionalities, which could increase costs.

Want to build an app that keeps track of loyalty points? Check!

Has a catalog of rewards? Check!

Will allow you to order food? Wait, what?

Can turn your house lights on and off? Umm, just stop.

Some of the most popular apps today usually only focus on one main objective. If you want to have a successful app, start with your core focus and build additional features only when the need arises. Great apps generally only do one thing, but they do it well.

Does the app require big data collection, storage, and integration?

Mobile apps cannot store big chunks of information. The global average app size (not including games) is 23MB for iOS devices, and only 6MB for Android devices. Most apps need a separate database to house information that cannot be stored in the mobile app itself.

These include:

  • List of Inventory for eCommerce or Booking Apps
  • Shipment Database for Tracking Apps
  • Account Information for Loyalty/Rewards/Banking/Social Apps

If you don’t have an existing database to connect to the app, you will also need to invest in a separate web system to store and process heavy data, which can also drive costs up.

How often does the app need to be updated?

Given how quick mobile companies upgrade their products and OS, new versions of apps must also be created to keep them relevant and compatible with devices. It’s good to consider this factor prior to developing an app given that each update will require additional testing and debugging.

To summarize, an app is a big investment, but it can also provide profitable returns to your business if you analyze your requirements properly. It is also good to account for how much you’re willing to spend on marketing your app to get the desired results from your investment. Developing an app is the first step, but getting your intended users to download and use the app is another story.

There’s a lot to think about, plan, and do when creating an app, but that’s why we’re here. Here at iManila, we aim to improve the lives of people through technology, and one way to do that is to make it easier for our clients to turn their ideas in reality.

If you’ve got an app idea ready for developing, give us a call at (02) 490 0000 or contact us by clicking here.


Website Full Potential

You can’t deny that modern technology has affected the way companies do business. Today, most successful businesses have grasped the importance of having an online presence. While a website is good place to start, it is not enough, and you definitely shouldn’t stop there.

To help you out, here are some factors that you should be keeping an eye on to make sure that your business will thrive in the digital age.

Site Security

Imagine that your website is your house. Now, you don’t want intruders easily accessing and coming into your house, right? So you put up a gate and filter what comes in and out of your house. That is precisely what an SSL Certificate does. SSL or Security Sockets Layer is the standard security technology that functions to establish an encrypted link between a web server and a browser. The link ensures that all the data or sensitive information that have been submitted or collected through the web server and the browser will remain private, confidential, and secure. You have to keep in mind that security builds credibility among your website visitors, thus, making your business look more legitimate and trustworthy. It is best that you secure your website by purchasing an SSL certificate from an authorized provider.

Better Google Ranking through Paid Ads

Aside from frequently uploading relevant content on your website, another factor that Google uses to help your website rank is PAID ADS. Search Engine Marketing (SEM) plays a vital role to reach a wider audience, drive more traffic to your website, and can potentially generate leads. The catch is making sure that your ads are relevant to your target audience. Google’s algorithm pushes your ads to users who are more likely to engage with it. Meaning, your ad should target a specific need of your audience so they will really click on it. Make sure you use the right keywords so you also reach the right audience.

Digital User Experience

Is your website user-friendly? Does it take less than a second to load? If yes, then great job on providing users with a good digital experience! Forbes defines ‘digital user experience’ as something that encompasses all aspects of person’s interaction with your website, including behavior, actions taken, perceptions, and satisfaction. However, if you are experiencing high bounce rate because your site is taking too long to load, then there might be a problem with your web host. On average, a user will leave your site if it takes more than 10-20 seconds to load. A good hosting provider will help you beat that time and successfully retain your audience.

Going digital has opened so many opportunities for businesses to reach their full potential. It’s important that you invest in the right marketing tools and strategies to keep your online presence afloat.  Now it’s all up to you. Will you just wait in vain while your competitors surpass you, or will you take the leap and go digital today?

Partner with a reliable digital marketing agency to cater to all your digital requirements. Here at iManila, we provide services that will help your business succeed in the digital world. We offer Web and App Development, Digital Marketing, Hosting Services, and 24/7 Technical Support. For inquiries, visit our Contact Us page or get in touch with our team at (02) 490 0000 or (+63) 917 845 6005.



One thing that most traditional businesses are struggling with nowadays is the transition to the digital age. While most business owners agree that digital has changed the way the world works, they don’t quite know where to start.

Most consumers today prefer purchasing products and booking services online. For them, it is an avenue to conduct research and learn more about the brand’s product or service offering before committing to an action. In effect, this forces a lot of businesses to migrate some of their marketing efforts online. However, due the lack of knowledge on how digital efforts work, some businesses end up throwing money away, not optimizing their budget, resulting in an expense.

For businesses willing to dip their feet into the digital realm, a website is a good place to start. Having a website can help establish your brand online, and allow consumers to find your products and services 24/7. Here are more reasons why you should invest in a website for your business:

Easier Accessibility for Customers

Having a website can allow your business to be accessible by anyone, anywhere. With the wide reach of online data and Internet, there is no doubt that most people’s day-to-day lives are affected by online activities. This is where a website will be more advantageous compared to other traditional marketing efforts. The rise of business websites paved the way for online marketing as a means of reaching out to a wider range of potential customers. With the right design and effective content strategy, your business can stand out amongst your online competitors and give you more satisfied customers.

A Website Widens Business Reach

Having a business website doesn’t just let your brand be accessible to your target audience, but also widens your reach for other potential customers and partners. The algorithm of search engines, nowadays, enables your website to be seen easily online.. However, it takes time to fully experience the traffic results that you are expecting. Unlike any other marketing investments, your site is a constant asset that needs to adapt to the changing digital world. Design, User Experience, and Performance are some of the factors that can bring out the potential of your website. So make sure you are investing in the right tools and assets that will help your business website reach out to more people. Whether you are a start-up,or an established player in your industry, your website can stand out as long as you take advantage of the features that your website has.


Unlike traditional marketing, having a website and running digital marketing campaigns provide measurable results. This allows you to set-up your Key Performance Indicators (KPIs), track results, and optimize your marketing efforts further. As for websites, utilizing data as the center of its performance makes it a reliable marketing asset to keep track of potential customers. Different web analytics provide accurate data about users who have visited your website, or data about web pages that are under performing. It is a great avenue for your brand to determine your marketing direction in the following years, as this can provide deeper insights and realizations about your business.

Strengthens Business’ Credibility and Identity

The overall aesthetics of your website should reflect how you see your brand and how you want your customers to see your brand. By fully utilizing this, your business is able to establish brand identity to your potential customers. It’s also very crucial for businesses to not just focus on the design of the website, but also the content of the site. By producing relevant and engaging content, you’re building your reputation and strengthening your credibility as a trusted resource in your industry.

All these factors can help your business stand out amongst competitors and establish your brand presence online. If you’re looking for a reliable website provider for your business, contact us today. iManila has worked with numerous businesses — from top corporations to small businesses and startups — for more than 22 years.

Let us help you transition to the digital age. Contact us at (02) 490-0000 or leave us a message at https://imanila.ph/lets-talk/


A good web design will never go out of trend. It will just keep on evolving the way other principles do. It is not about having beautiful graphics and good color palate on your website. What best describe design is that it is the sum total of look and feel plus function. And until this year, the design still matters the way it did a couple of years back.

Form + Function

The structure, the graphics, and the layout are a part form or doing design. What you see in the face value of the website are part of the form. And usually, these are the elements that usually give the first impression about the website.

Elements of the “form” aspect of the website are made with a purpose, and usually, the purpose is for the convenience of the users. That means all graphics, pictures, the content, the layout of the content and the structure should all appeal to the online audience.

Function, on the other hand, is how the elements of form operate. It is when the form operates according to its predetermined function that one can truly have a good design.

Why it matters?

Good design will always matter for websites. Users benefit from it. They can easily get to the information they’re looking for on your website. When they appreciate the aesthetics and find the functionalities helpful, they will most likely revisit your website. Sustaining a good user base of your website will increase your web traffic and in return, will benefit your website’s visibility and rank on search engines. In short, good web design is a vital and essential factor in your website’s SEO.

Good web design is also an indication of professionalism and trustworthiness. And for anyone, be it businesses, professionals or brands, that is very important.


iManila is a trusted provider of both web solutions and digital marketing services that surely covers small and medium businesses online marketing needs. Our lines are open 24/7 and our sales executives are available Mondays to Fridays to assist you with your web, IT, and digital marketing queries.

Emails: [email protected] / [email protected] / [email protected]

Telephone numbers: (02) 490-0000, 01, 03 or at (02) 959-4807

Mobile number: (+63) 917-8476005

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