info@imanila.ph | 7F Hanston Bldg., Ortigas Center, Pasig City | +63 2 3 490 0000 | +63 2 8 636 8050 | +63 917 847 6005 | | | |
How to Choose A Digital Marketing Agency

How to Choose a Digital Marketing Agency

Choosing the right Digital Marketing Agency for your company, like any other business decisions, should be thought of with careful considerations. Only a bad entrepreneur will invest his money in an agency without doing a little research first.

Below we’ve listed down a few things that you should consider when looking for the best digital marketing agency:

 

Decide what services you need

Before approaching digital marketing agencies, you must first decide and write down what you’re going to ask from them. Take a good look at your marketing and business objectives and then plot the strategies you think you’re going to need. 

  • Set an expectation for your digital campaign (Do you want more leads or are you just looking to build brand awareness?);
  • A project duration (Is this for a long-term project or something more urgent like an upcoming sale?);
  • and/or a specialty (Does your business have a website or is it heavier on social media?)

 

 Evaluate Case Studies

Review the digital marketing agency’s portfolio and previous clients’ feedback. A good agency will have positive reactions from their past clients and will also have an impressive portfolio of successful campaigns.  By doing this, you will also get a picture of the extent of their experiences and what you can expect from them.

 

See The Kind of People You Will Be Working With

A shared vision is the key to any successful campaign. If you have a team working for you, of course, you’d want them to understand your brand story and your goals. It is important to know whether the people in the agency are the kind of people you’d entrust your business with. So what’s the secret recipe in creating the A-Team (or should I stay DM Team)? Let me tell you:

  • Professional
  • Determined
  • Strategic
  • Creative
  • Team players

 

Look at the History and Reputation of the Agency

It is easy to think that young agencies are the most tech-savvy and therefore the right choice when it comes to digital strategies. But the key point here is not how young or old the company is. A great agency combines experience and development. Look at how a company started and how it is today. A company that has been in the industry for many years and is able to adapt through innovations shows that they know how to build and maintain–a company that is perfect in helping you grow your business. 

Awards and Partnerships are also a key factor in deciding which Digital Marketing Agency you should choose. An agency that has a certification or partnership with reputable companies like Google, is more likely to deliver quality service. You can also scan for news or run a quick Google search to show you everything you need to know about the Digital Marketing Agency you’re interested in.

 

iManila, a certified Google Partner, has over 20 years of experience in the IT industry and carries a website that is placed among the top 500 websites in the Philippines (we’re currently at Rank 460!). Competing against thousands of both small and big players on the web, iManila’s Alexa Ranking further proves our company’s credible reputation in delivering quality digital marketing services that are trusted by our clients both here and abroad. Choose iManila as your Digital Marketing partner now. Find out how by dropping us an email at info@imanila.ph or by visiting our website at www.imanila.ph. #iManila #DigitalMarketing

Leave a Reply

Recent Articles

Android Users, Here’s the Truth About Your Anti-Virus Apps

Android Users, Here’s the Truth About Your Anti-Virus Apps

Are the anti-virus apps you’ve downloaded for free from unknown developers safe and legit? This assessment is especially important for…

Read more

A New Battle: Instagram vs Misinformation

A New Battle: Instagram vs Misinformation

The fight against misinformation has always been an uphill battle. This time, the battle sees itself on new ground: Instagram.…

Read more

iManila joins the Google Learning Session 101 by Google PH

iManila joins Google Learning Sessions 101

“Be there, be seen, be relevant”   Such were the words spoken by Google PH’s Agency Acceleration Specialist, Berns Bachar…

Read more

Let's work together!


Make the first move! Let iManila help you maximize your presence online.

Just fill out your contact details and tell us what you need, then we’ll be sure to get back to you as soon as possible.



 

Want to get more #iDeas about web development, digital marketing, and anything about the tech industry?

SUBSCRIBE TO OUR NEWSLETTER!


Terms and Conditions | Privacy Policy | Site Map
Copyright © 2018 iManila