by creating an SEM strategy designed to put your ad visibly in front of the right market, at the right time.
that holds a high potential for conversion and aligns with your website’s specific goals, whether it’s lead generation, customer retention, direct sales, or increased revenue.
through paid keyword structures displayed on Google
that track progress of the PPC plan through in-house tools and online analytics such as Google analytics.
The initial step involves conducting a thorough analysis of your business and website. This includes evaluating current keywords, placement, and competitors. Based on this analysis, you can either provide us with a set of keywords or opt for our initial, preliminary analysis before finalizing the keyword research. It is also in this step where we can determine which of the Ad Platforms your brand is most likely to be successful.
Once we have our hands on an initial set of keywords, we will run a more extensive keyword research. This step will provide us the final set of keywords and phrases that will enable us to conceptualize the Pay-Per-Click plan that will best suit your needs and target market.
PPC Planning involves taking into account the SEM campaign’s intended keyword count, target region/s, impressions, clicks, click-through-rate and monthly cost. This step will help us determine the right action to take to provide you an efficient SEM campaign.
The fourth step is the creation of three (3) effective ad sets for Search and/or Display (depending on the recommended ad type). These ads will enable us to compare which will be more effective and fit to use for the campaign. This phase includes constant optimization to make sure ads are achieving maximum results.
Each month, we provide you with quantifiable data or a report to track our progress from the initial steps to the final outcomes. These reports are powered by Web Analytics programs such as Google Analytics to ensure their relevance and accuracy. iManila delivers concise yet comprehensive reports that detail the specific outcomes of the PPC plan implemented each month.
