Tell your clients who you are, what you can do for them and how well you do it. With great website content, let your online presence reach its full potential.
This makes your website a source of valuable information. Credibility stems from exposure and recognition. Your name and brand is associated with the quality of content you have, so making it relevant to your business should be your first priority.
Your website content should not only catch your market’s attention but also hold their interest. The key to turning visitors into clients is to make your content engaging and informative, long enough for them to click on your call-to-actions.
The purpose of your website is to persuade visitors that you are the solution to their problem. This means that your content should provice a concise but complete idea of what you can do for them.
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Integrate keywords related to the business based on an audit and analysis -
Is concise enough for visitors or the business’ target market to understand
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Will help the website in terms of its Search Engine Optimization
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Is tailor-fit for the client’s website design or template
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Is in line with the business’ brand book or branding guidelines
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Follows the latest trends when it comes to website content and development
