[email protected] | 7F Hanston Bldg., Ortigas Center, Pasig City | +63 2 3 490 0000 | +63 2 3 490 0001 | +63 2 8 636 8050 | +63 917 847 6005 | | | |
jollibee valentines series

Jollibee Valentines Series: Here they go again!

Just in time for the love month, fast-food giant Jollibee is back again to capture the hearts of many Filipinos with their “Kwentong Jollibee Valentines” series.

This much-awaited Valentine’s day treat from Jollibee received a massive following a few years back with its local and relatable stories.

While their past videos focused on the traditional story of finding that “one true love”, this year’s series took a modern twist and delved into the struggles of modern relationships and how we can keep the love alive.

The first video, Space, directed by Sigrid Andrea Bernardo is a very witty yet still relatable story of Dan, a guy dealing with his breakup after his girlfriend asked for “space”, a common issue most young couples are faced with today.

This was followed by Couple Goals directed by Ianco Dela Cruz that takes a look into the modern-day struggles of a young, busy, successful couple together who their friends often refer to as #CoupleGoals.

Lastly, Apart directed by Pepe Diokno is a story about exes Miles and Ron and what they think contributed to their lost love.

As digital marketers, here’s what we can learn from Jollibee’s Valentine Series:

  • Keep content fresh and relatable

Following their past videos, people are expecting Jollibee to continue banking on feel-good stories for Valentine’s Day. While this may be an easy choice, Jollibee surprised their audience once again by showing the struggles of modern-day relationships for this year’s series, making it more enticing and relatable for their millennial audiences.

  • Build Momentum

As one of the biggest Filipino brands today, Jollibee knows how to attract and keep its audience asking for more. True enough, Jollibee built excitement by releasing a teaser for this year’s series as early as January 31. In fact, the teaser video became viral and to date has 3.4 million views on their Facebook page. The company has also rolled out the videos on separate days releasing individual teasers for each story, which helped make sure that their fans are continuously engaged and captivated by their short stories.

As they say, “content is king”. This is something that we have seen from Jollibee and should learn from them to build a brand that is timeless, trusted and relevant.

Need help in curating content for your brand? Get in touch with us, here at iManila!

As one of the leading full-service digital agencies in the Philippines, iManila is the trusted social media management agency of many local and international brands in the country.

Contact us today at (+632) 3490 0000 or email us at [email protected]. #DigitalAgency #iManila

Leave a Reply

Recent Articles

safe and secure CMS

How to keep your CMS safe and secure

Website security is one of the pillars of running a business online. Website hacks are not an uncommon phenomenon with…

Read more

Mobile App vs Mobile Website: Which is Better?

Mobile App vs Mobile Website: Which is Better?

Reports show that 58% of website visits come from mobile alone in 2018. As for online shopping, 40% of users…

Read more

Remote IT Support

6 Benefits of Remote IT Support During the Pandemic

An agile and flexible workforce became all the more important with the onset of the coronavirus pandemic that took the…

Read more

Let's work together!

Make the first move! Let iManila help you maximize your presence online.

Just fill out your contact details and tell us what you need, then we’ll be sure to get back to you as soon as possible.


Terms and Conditions | Privacy Policy | Site Map
Copyright © 2018 iManila