With the ongoing lockdown measures due to COVID-19, more people are staying at home. But what does it mean for marketers?
Traditional marketing platforms like billboards and street signs are now left unseen, with people staying at home, and away from the roads. On the other hand, a vast majority of those staying at home are spending more time online whether working remotely or reaching out to friends and family.
While we are in the middle of transforming into the “new” normal, take the time to assess and explore options to bring your business back up.
On our latest blog, let us share some insights on how you can utilize digital marketing during this time:
Reach out to your customers through Email Marketing
As one of the most cost-effective options to communicate with your audience, creating email campaigns can help you reach out to your existing clients. A simple reminder to let them know that you are here to serve and help them online can go a long way.
Update your Website FAQs
People are regularly searching for information online, now more than ever. Do not miss out on customers looking for your product. Update your website content to ensure that common client queries are on your website. Answering these questions and content to your website can give you an opportunity to rank higher on Google search engine results pages for keywords related to your business.
Communicate through Social Media
Utilize your social media platforms to interact, inform and share positive thoughts to your audience. Whether it is updating your business hours, taking online orders, or simply ensuring everyone’s safety, make use of your Facebook, Instagram, Twitter, or other social media platforms, to keep your customers updated.
Additionally, you can also explore running ads on Facebook or Instagram to generate awareness and grow your audience.
Consider running a Google Search Campaign
Running a Google Search Campaign is the best way to reach customers who are interested to purchase your product or service. This can be especially helpful for businesses producing essential goods to let your customers know that you are taking orders online and delivering directly.
Digital marketing never stops and can help reach your target consumers despite the lockdown.
Need a hand in reaching out to your audience through digital marketing? Talk to us today! Drop us a message at https://imanila.ph/lets-talk/