In early 2022, Meta announced that there are already about 18.65 million Instagram users in the Philippines alone and around 1.5B users globally. Instagram has become such a huge hit that it has overshadowed TikTok with only 750 million forecasted users this year. Although Instagram is not as huge as Facebook, Google or YouTube, it could be just as beneficial in terms of online advertising.  

Here in this blog, we will help you understand how important Instagram marketing is for your brand and how you should do it to help boost your social media marketing strategy.

Instagram was initially known to be a photo-centric app. They would usually post their photojournalistic and “aesthetic” shots, as Gen Z’s call it, to build a personalized feed with stories around it. This app has become extremely popular to teens and adults worldwide. 

Instagram wasn’t originally meant to be for advertising but eventually made its name as one of the most efficient social media channels to offer so much business potential in online advertising.

Unlike Facebook where you can just easily buy your followers or likes, Instagram has more of an organic nature. You may purchase an engagement like a reaction or comment but never followers – at least those who would actually engage with your brand. 

Increase brand recall & reach 

Instagram has now made it easier for brands to increase their awareness & recall. In fact, many new small businesses would usually launch their brand on Instagram – especially brands that invest in aesthetic, class, & beauty.  

However, the app requires intense commitment to consistency & creativity to develop maximum recall and strong connections to audiences. That’s why content & community management has to work alongside your marketing and advertising strategies. Advertising is just one thing.  

Increase website or e-shop traffic  

Many marketers could attest to how amazing has social media brought traffic to their websites or e-shops, especially Instagram. There are a couple of ways to do this. First, you need to integrate your product catalog on your Instagram account.

You must also maximize back linking with Instagram. Try integrating your website or e-shop link on your bio and always include them in your captions. As for your ads, make sure to always include a “See more” URL to redirect your audiences to your website.  

Tap into Influencer marketing on Instagram 

Many influencers in the country today are very much active on Instagram. They would usually post a photo of them with the brand they are advertising. This is where you should come in. There are both small-time and big-time influencers out there who accept features in exchange for free samples of your product. Consider yourself lucky if any of them likes your brand voluntarily sharing your product with their followers. This is instant free marketing!  

Lesser cost to get leads 

Instagram also happens to be offering lesser-cost leads generation ads compared to other marketing channels such as Google, LinkedIn or TikTok. Although, the real difference is that Instagram does not necessarily provide intact leads and that there might be a couple of unqualified inquiries here and there. Running conversion ads on Instagram basically is not that qualifying but with right targeting, the results might just surprise you. 

Create talk-worthy content

Creating educational or product feature content may not really catch that much attention on Instagram. The goal when you are creating content is for it to be talked about.  With this in mind, your content must be carefully thought out – something that would capture people’s interest. Your content is very crucial as it could help you become more popular and can get your brand trending.

There are many other beautiful magic tricks Instagram can bring to your business. Regardless if you’re managing a big or small brand, you can create a unique world for your audience on Instagram. The key is consistency and creativity. 

Thinking about setting your Instagram account and how to build it for the first time could be stressful, so this is where we come in. iManila is a seasoned digital marketing agency in the Philippines specializing in Social Media Management including Facebook, Instagram, LinkedIn, and more!

With 26 years of experience in the industry and an IT company at its core, iManila – a digital marketing agency, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing service’s needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!