Also known as Google Adwords, Google Ads is a Pay Per Click (PPC) platform that allows marketing professionals to advertise their products on the internet. With over 259 million visitors, 4.8 billion daily interactions, and 5 billion search queries a day, it’s definitely a digital marketing platform that can help you reach your goals. But, what type of ad do you need? Let’s take a look at the different types of Google Ads and find out which is perfect for your business below!
Ad Type No. 1: Responsive Search Ads (RSAs)
Responsive Search Ads (RSAs) is a new format of Google Search Text Ads. It uses the power of Google’s machine learning technology to test various combinations of your advertising messages. Overall, it serves as the best ads to your customers.
This is a great ad to try since it offers several options for you to use 15 headlines and 4 descriptions for greater reach. Moreover, it allows A/B testing without having to create separate ads. However, all your headlines must work well with all the others so that they can deliver a clear message no matter what order they appear.
Ad Type No. 2: Dynamic Search Ads (DSAs)
Dynamic search ads (DSAs) are a great option to use. It populates search ads automatically with content from your website. Compared to RSAs where you get to be the one who creates the headlines, DSAs use the content on your website to target your users searching for similar products or services. This is a convenient type of ad to use since it saves you a lot of time. Just make sure that your website is well-developed and has clear categories of content and a large inventory of products.
Ad Type No. 3: Display Ads
A Google display ad is a type of Google ad where it uses images to run on the Google Display Network. The advantage of using this is that they can show on websites that partner with Google to provide ad space. Some of those platforms include Gmail, Google Finance, and YouTube. Moreover, you also have to choose the image ads to use. It can either be static or animated graphics.
Ad Type No. 4: App Promotion Ads
Just like what the name states, app promotion ads literally promote an app in Google Ads. They usually run on the Google Search and Display Networks, including Google Play, YouTube, and Google Discover. So, if you are planning to advertise a new app that your team created, then App Promotion Ads is definitely for you!
Ad Type No. 5: Video Ads
Video ads are a popular type of marketing strategy that involves creating a short and informative video that promotes a product or service. It is usually placed on YouTube where it is played before, during, or after the main video. According to a study by Google, 70% of people bought from a brand after seeing their ad on YouTube. So, if you have the budget for video ads, then this is definitely a great option you can try.
Ad Type No. 6: Shopping Ads
If you have a new product or promotion that you want to advertise, then using Shopping Ads is a great way to introduce them to potential buyers. These types of ads have the ability to show items for sale with a product image, title, price, and a link to the online store. Moreover, this information is pulled from your Google Merchant Center account through the product data feed you provide. When running this campaign, it is usually shown at the top or side of your search engine results page (SERP). It can also show up on the Google Search Network as well as on Google Images.
To run this successfully, however, you need to have a shopping cart on your website (e.g., through Shopify, WooCommerce, BigCommerce etc.)
Ad Type No. 7: Local Search Ads
Local Search Ads is a great option for those people who are looking to drive store visits or calls to specific business locations. When running this, Google generates an ad based on your assets like text, images, and videos. These ads can appear on the Google Search Network, Google Maps, YouTube, and the Google Display Network.
Ad Type No. 8: Call-Only Ads
Call ad is a campaign that allows you to run on mobile devices and allows you to promote phone calls. For instance, when a user clicks the ad, the ad places a call to you directly from the SERP. Similar to text ads, Call-Only Ads offer headlines and descriptions. With that said, however, this only prompts a user to call your business directly.
Ad Type No. 9: Local Service Ads
Meanwhile, local service ads lets you pay only for leads that you receive from the ad. It’s a viable option for local businesses that only offer specific services. These ads are shown at the top of the search results page with a “Google Screened” or “Google Guaranteed” icon. In order to run this, your business must go through a screening and verification process that involves a background check.
Now that you know all the options, strengthen your Search Engine Marketing by investing with the best digital marketing agency like iManila! Together, let us work to achieve your Google advertisement goals.
With 26 years of experience in the industry, a current Google Partner and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. iManila is a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs.
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