As many already know, Social Media Advertising (SMA) is used to strategically reach your target audience. It delivers highly personalized ad campaigns on social media. No wonder it is considered a versatile and cost-effective way of boosting leads and increasing conversion rates by professionals.
Of course, this comes with a price. But best believe when we say that this is the kind of gamble that you would want to bet your money on. Don’t worry, we will be giving you ways on how you can maximize your ad budget and have the perfect social media ad campaign that brings favorable results.
Establish your goals
Just like everything, crafting an ad campaign should start with goals setting. Follow the SMART acronym – Specific, Measurable, Attainable, Relevant, and Time based. Having a goal can help you visualize your progress.
Check what’s trending
No one is interested in outdated trends and information. Keep it current and fresh. Give your ads a touch of what’s trending while making sure that it still speaks with your target audience.
Think of your target audience
Your ad campaign should be about your target audience. Focus on what is it for them rather than on why you are the best. After all, what generates sales is the idea that people need your products or services.
Make it easy to understand
Keep your ads straightforward and as clear as possible. Users usually don’t have the energy to critically analyze what they see on social media. If the information is not clear, they tend to just scroll away from it.
Work out your Call-to-Action Buttons
What do you want your audience to do after seeing your advertisement? Determine your call-to-action or what your audience should do next. Without this, all your efforts will be put into waste.
Develop and evolve
No marketer gets the perfect ad campaign on the first try. It’s always a course of trial and error until you get the right formula for your business. It’s totally normal. Besides, you’re not starting from scratch on every attempt. Learn from your mistakes, re-strategize and keep going.
Use powerful and appropriate images
You want your ads to be noticed. To be able to do so, your choice of images to use matters. It should be striking enough to the eyes and inflict a message to the mind of your audience.
Apply the art of storytelling
A social media ad that sells tells a story. Instead of directly promoting your business, build their interest with a backstory. Tell a story that your customers can relate to or experience with your brand. In this way, you will get more engagements and click-throughs.
Produce appealing and value driven content
There is a lot of content in social media. Worse, it has become a pool of ads. So, what are you going to do? Of course, aim to stand out. Create content that can grab your audience’s attention and is entertaining enough to keep them engaged.
Customize your ad
There is no one-size-fits-all when it comes to social media advertising. Do some tweaking and customization on your ads for different audiences. Doing this can give you better results than having the same content for everyone.
If you want to take your social media advertising game to the next level without stress, let iManila help! iManila is a seasoned digital marketing agency in the Philippines. We specialize in Social Media Management including Facebook, Instagram, LinkedIn, and more!
With 26 years of experience in the industry and an IT company at its core, iManila is committed to providing our clients with innovative online marketing services in the Philippines. All of which can help convert your website visitors into quality leads or potential customers.
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