iManila | Digital Marketing Agency | Search Engine Optimization

Search Engine Optimization

Push your message out. Pull your market in.

Showcase your brand to the right market by optimizing your website not just to gain more traffic but also to appear on the first page in Google! With search engines being the most common starting point of consumers, you'll do no wrong with SEO.

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What is Search Engine Optimization?

Search Engine Optimization pulls in traffic to your website using organic search engine results. It helps your site appear on the first page of search engines like Google. SEO increases your brand awareness to the right market by increasing the quantity and quality of visitors. It helps visitors find your brand online.

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Objectives

Increase your website’s visibility

by creating an SEO strategy designed to increase your website visibility and SEO best practices. We will also optimize the pages of your website for quick searchability.

Deliver relevant traffic

that has a high possibility for conversion and that will achieve your website’s specific goals – be it leads generation, repeat customers, direct sales or increased revenues.

Promote brand awareness

through specific keyword structures that will allow your website to rank in search engine results pages using your brand name or company name as the keyword. Eventually, your website should also appear on the first page using your long tail keywords.

Provide measurable and instantaneous

results that track progress of your website’s ranking and organic and paid traffic through in-house tools and online analytics such as Google Analytics.

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Investment Inclusions

Client Business Analysis

The first step is a thorough analysis of your business and website. This involves checking the website’s current keywords, placement, and competitors. From this, you have the option to provide us with a set of keywords or allow us to recommend a list of keywords given our initial research.

Keyword Research

Once we have an initial set of keywords, we will conduct more extensive research into the keywords. This step will provide us with the final set of keywords and phrases that will enable us to conceptualize the SEO strategies that will best fit your needs and target market.

Website Optimization

Optimization of on-site aspects will make your website Search Engine-Friendly. Search Engines have a set of rules that need to be followed in order for your website to be recognized and indexed.

This step includes on-page updates and meta-tagging, as well as submitting your website to Google’s Search Console for page indexing and easy progress tracking of your website and all the pages it houses.

Content Optimization

Search Engines consider website content to be an essential factor in their ranking process. Using the keywords we identified, the next step is to create content and strategically incorporate the keywords you want to rank in.

This step includes the following services:

Keyword incorporation in content
Content writing

Monitoring & Reporting

Every month we will provide a quantifiable data or report. The objective of this report is to determine whether we are on track to achieving your SEO goals. We use web analytics programs like Google Analytics to guarantee the relevance of our reports.

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