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FRED: Could this be the initial SEO shake-up of 2017?

Many website masters may have noticed lately that their ranking is gradually diluting, and that their website traffic decreases despite their SEO compliance. Some of them are probably thinking that there is something wrong with their SEO activities, but some had a hint that Google may have released an algorithm update somewhere in the first quarter of the year.

What really happened is that most sites saw 50 percent to 90 percent traffic declines from Google organic search. This was a massive organic ranking drop for these sites. It is somewhat believed that the update was released last March 08, when there has been as a sudden drop in the traffic and even rankings.

And according to some SEO thought-leaders, FRED (which they named the update) targets websites that are low in quality content but heavy on the ads. Other than confirming that it was targeting ad-heavy sites, Google hasn’t said much more about Fred. Since there are no other details about the update, it probably would help most webmasters to focus on their links, including the method of acquiring those links.


Link building is always about quality over quantity. A few links from embedded within websites with outstanding domain authority are always better than a bucket of weak and spam-y links.

Since Fred has been making a shake-up in the SEO world, one thing appears to be a definite course-of-action for SEO experts and webmasters – to continue creating quality content and earn quality links.


And in terms of on-page SEO, iManila’s digital marketing team is capable of helping small businesses to start their online presence through Google search engine’s results page. Visit our digital marketing page to know more about the services that we offer. For inquiries, please call (02) 565-4064 or send us an email at [email protected]

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