SEO Archives - iManila | Web Development Philippines

How much is your peace of mind?

Written on August 7, 2019. Posted in iNews, Our Ideas. Leave a Comment

It was a hectic Monday, and your office is in chaos preparing for the weekly management meeting– when suddenly a noisy commotion grows in a corner as your employees are starting to break in panic.

“No inbound leads have come in!” an assistant, cried in.

Everyone’s on their toes trying to find out why, only to realize that the culprit is your server, as it crashed and failed to load your website, thus making it inaccessible for a couple of hours now, and still counting.

The sad thing is, this is the third time that this has happened just this month alone, and it’s starting to take a toll on your revenue.

What to do?

This scenario is probably one of the main stressors for most companies relying on their online channels to generate business.

The one-million-dollar question here is, “is it worth it to get stressed over this kind of issue time and time again?”

Our answer is NO.

You can always rely on reputable companies who can do it for you.

As one of the most trusted full-service digital marketing agencies in the country, iManila is the go-to provider of brands and companies here and abroad for the following services:

Hosting

Our hosting solutions are engineered for powerful and reliable performance online. From shared and dedicated hosting to SSL certificates and web security and backup, you can count on our solutions to provide 99.5% uptime and availability.

Web Design and Development

Our mission is to turn beautiful designs into useful and functional websites that represent your business in the best way possible. With a pool of expert designers and developers, we are very much capable of producing well-designed and functional websites from informational websites, to e-commerce sites with various functionalities.

Web System and Applications Development

A website is not just the only thing that businesses need these days. Reach your market through web and mobile applications by transforming your business to carry out automated processes and operations to improve productivity and profit.

Digital Marketing

Today’s online information age is unstoppable and is accelerating faster than anyone can anticipate. With social media networks and search engines rising as key getaways of the information highway, marketers are rapidly shifting from offline to online to reach their customers.

With the combination of both organic effort and paid advertising, you can surely interact with your audience in real-time. To add, digital marketing provides measurable results which can surely empower you to make wise business decisions when it comes to optimizing your campaigns and achieving your company’s goals.

Tech Support Services

Get 24/7 support from our fully-equipped, highly-knowledgeable technical staff! With over a million man-hours of experience, our technical support specialists can solve and troubleshoot all hardware and software issues of your business.

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Let iManila give you the peace of mind that you need. To know more about our services, call us at +632 4900000 or send us an email at [email protected].

Improving your Website’s Bounce Rate and Average Time on Page

Written on June 19, 2019. Posted in iNews, Our Ideas. Leave a Comment

Great news! Your website is up and you’re already seeing a lot of traffic coming in. But wait, why isn’t there any engaged and invested visitors on your website?

It seems that there are more exits than those who are staying and browsing through. Well, there might be a few analytic components that you are overlooking. Truth is, most businesses are experiencing those same problems on their website, where sadly, bounce rate triumphs average time spent on your page.

The good news is, we’re here to help you! Here are a few tips and ways on how you can improve your website’s bounce rate and average time on page performance.

Work on your website’s structural issues

If you are having trouble with your high bounce rate metrics, it is ideal for you to try and put yourself from a visitor’s perspective. Make sure that there aren’t any errors like 404 pages on your website, and that all your pages load successfully without any image errors.

Improve readability of your pages

When creating a website, one of the most important things that you should look out for is your choice of font. It should be clear and readable. Avoid using dramatic or heavily stylized fonts that can be too hard to read. As your primary digital asset, your website should also feature relevant, informative and engaging content to help build your brand’s credibility.

Build trust and credibility

Adding testimonials and photos of people such as your team or customers can make your website appear a lot more trustworthy. Badges, awards, and certifications can help boost your website’s credibility even more. It makes visitors comfortable to engage on your website and establish a sense of security that they are dealing with the right people to potentially, conduct business with.

Make sure your website is easy to navigate and that CTAs are easily found

Improving your website’s bounce rate and average time on page will ultimately affect your SEO positively. Thus, you have to prioritize on enhancing the UI (User Interface) and UX (User eXperience) of your website. Take note that having a UX/UI-focused landing page will enable your website to captivate your website visitors and ensure that they will engage in what you have in store for them.

To learn more, contact us at +632 490 0000 or visit our website at https://imanila.ph/.

SEO and SEM: The Perfect Online Marketing Tandem

Written on June 11, 2019. Posted in iNews, Our Ideas. Leave a Comment

The continuous rise of mobile and online users all over the world has definitely led to more and more companies venturing into digital marketing.

With its fast-paced growth comes constant (and sometimes abrupt) changes in algorithms and features, in which most business owners can’t help but be lost in a sea of digital platforms, strategies, and skills required to run an effective marketing campaign.

Among the most important aspects of digital marketing is Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

While these two generally share the same goal of directing visitors to your website, it is essential to note the differences in running each type of campaigns.

To walk you through SEO and SEM, here are some basic insights to differentiate the two:

While there are identifiable differences between the two, companies, especially those with new websites are highly advised to do both at the same time. Running an integrated SEO and SEM campaign provides businesses an opportunity to build visibility and direct traffic to their website faster and more efficiently, which can later on, potentially generate more sales or conversions.

Need a hand in running SEO and SEM campaigns?

Let iManila be your partner in running effective SEO and SEM strategies for your brand. As one of the leading full-service web and digital marketing agencies in the Philippines, iManila has successfully delivered and is continuously running effective SEO-SEM campaigns for both local and international clients, and has, in the process, received the prestigious Google Partner badge.

To learn more about our digital marketing services, contact us through our website at www.imanila.ph.

Website Must-Haves: How to Reach your Full Potential Online

Written on August 31, 2018. Posted in Our Ideas. Leave a Comment

You can’t deny that modern technology has affected the way companies do business. Today, most successful businesses have grasped the importance of having an online presence. While a website is good place to start, it is not enough, and you definitely shouldn’t stop there.

To help you out, here are some factors that you should be keeping an eye on to make sure that your business will thrive in the digital age.

Site Security

Imagine that your website is your house. Now, you don’t want intruders easily accessing and coming into your house, right? So you put up a gate and filter what comes in and out of your house. That is precisely what an SSL Certificate does. SSL or Security Sockets Layer is the standard security technology that functions to establish an encrypted link between a web server and a browser. The link ensures that all the data or sensitive information that have been submitted or collected through the web server and the browser will remain private, confidential, and secure. You have to keep in mind that security builds credibility among your website visitors, thus, making your business look more legitimate and trustworthy. It is best that you secure your website by purchasing an SSL certificate from an authorized provider.

Better Google Ranking through Paid Ads

Aside from frequently uploading relevant content on your website, another factor that Google uses to help your website rank is PAID ADS. Search Engine Marketing (SEM) plays a vital role to reach a wider audience, drive more traffic to your website, and can potentially generate leads. The catch is making sure that your ads are relevant to your target audience. Google’s algorithm pushes your ads to users who are more likely to engage with it. Meaning, your ad should target a specific need of your audience so they will really click on it. Make sure you use the right keywords so you also reach the right audience.

Digital User Experience

Is your website user-friendly? Does it take less than a second to load? If yes, then great job on providing users with a good digital experience! Forbes defines ‘digital user experience’ as something that encompasses all aspects of person’s interaction with your website, including behavior, actions taken, perceptions, and satisfaction. However, if you are experiencing high bounce rate because your site is taking too long to load, then there might be a problem with your web host. On average, a user will leave your site if it takes more than 10-20 seconds to load. A good hosting provider will help you beat that time and successfully retain your audience.

Going digital has opened so many opportunities for businesses to reach their full potential. It’s important that you invest in the right marketing tools and strategies to keep your online presence afloat. Now it’s all up to you. Will you just wait in vain while your competitors surpass you, or will you take the leap and go digital today?

Partner with a reliable digital marketing agency to cater to all your digital requirements. Here at iManila, we provide services that will help your business succeed in the digital world. We offer Web and App Development, Digital Marketing, Hosting Services, and 24/7 Technical Support. For inquiries, visit our Contact Us page or get in touch with our team at (02) 490 0000 or (+63) 917 845 6005.

Tag: SEO