If you’re someone who follows a lot of brands online, then for sure there are a few brand names that’s caught your attention. Customers like to follow brands who offer lots of discounts and promos online, but oftentimes, others follow brands that have really valuable content.
Branding and content can be really challenging for most brands, but some brands put their best foot forward when it comes to publishing online content. Content is very important if you want to stay relevant and keep your customers engaged. Here are 5 local brands who has their branding and content on point! Let’s see if we can take a few notes from them.
One look at Sunnies Face’s Instagram page and you won’t be able to stop scrolling through their feed- the photos are just so good! Check out their IG page, and you’ll see a lot of product photos and user-generated content, which honestly, is the basic ingredient to getting more people interested in purchasing your products. User-generated content makes your brand relatable and authentic as it shows actual testimonials from ordinary people. Partner that with aesthetically pleasing photos and you can just sit back and wait for the sales to come in!
Angkas’ branding is the perfect example of treating your brand like another person. Angkas’ online persona your 20-something, fresh out-of-college millennial, and is basically a walking meme. With a hundred thousand followers on Twitter and with almost never less than a thousand engagements in all their posts, you know Angkas has got their branding on lock down. Their content is very engaging; funny and witty, sometimes a bit rude and NSFW, but totally expected from them. The most important thing is that their audience is LOVING it!
This brand may be a bit unexpected from our list here but you’ll know why they’re included in this list once you check out their Instagram page. Boysen Philippines’ Instagram feed is GOALS. They’ve got the color blocking done right. It’s simple yet very effective, and it really highlights what they sell. The main takeaway? Sometimes simple and clean sells too.
Oishi’s content may be an underrated one but trust us- it’s one that’s worth checking out. Lots of people have been sharing and reposting content from Oishi’s Facebook Page because of their funny (and honestly, kinda weird) content. Theirs is a different kind of content but is still very engaging and one that truly resonates with their audience. If you’re thinking of viral posts? Oishi’s got a few.
Here’s a brand that doesn’t need aesthetically pleasing and colorful posts to get their message across. Dove’s social campaigns, especially their women empowerment campaigns, are very notable that one look at their content, you know it’s Dove. It helps a lot if brands focus their marketing towards a specific advocacy. It shows that they aren’t only after sales, but also, they are a brand that wants to contribute something meaningful to society.
There are a lot of key points to note on how to get your branding on point from these brands. Even if they are key players in the digital marketing world, there’s definitely room for more brands, especially more local and new brands, to play along with them. Don’t be scared to define and establish your brand online.
If you are looking for an agency who can help you with branding and online content, iManila is the team for you. You may reach us at [email protected] or call us at (02) 490-000 for inquiries.
