info@imanila.ph | 7F Hanston Bldg., Ortigas Center, Pasig City | +63 2 3 490 0000 | +63 2 8 636 8050 | +63 917 847 6005 | | | |
web hosting for ecommerce

How Domain Name and Web Hosting Impacts eCommerce SEO

With the continuous growth and dependence of today’s population in technology, it’s no surprise that eCommerce is now one of the fastest growing industries in the world.

One of the most essential things for eCommerce businesses to have is a good domain name and a reliable hosting provider, as these will affect your company’s success in the online retail industry and even your marketing strategies later on.

Here are some things to consider when choosing a domain name and hosting provider:

Domain

Uniformity is key

To establish credibility and brand recall for your customers, it is suggested for your domain name to be the same as your company name.

Keyword

Your domain name is an important factor in your search engine rankings. That’s why you should choose a name that contains relevant keywords for your business. For example, if you’re in the pharmacy industry, you may want to include the phrase “pharmacy” in your domain name.

Target your location

The “.com” domain is common used for most websites,  however, you should keep in mind that your domain’s extension can also be targeted towards your preferred market. If you’re a company targeting local consumers, you may want to add country specific extensions such as .ph, .uk, .us and so on.

Make it simple and easy to remember

Similar to choosing a company or brand name, your domain should be short, simple and easy to remember. Avoid using hyphen and numbers in your domain name as this can be confusing for most people.

Hosting

Server Uptime

Unlike a physical store where you’ll only be open for a certain number of hours a day, your eCommerce website will be operating non-stop. With this, it is important to choose a hosting provider with a high server uptime to keep your website running 24/7.

Page Loading

One important factor that Google takes into account in its algorithm is a page’s loading speed. A page’s lading speed is very important for SEO rankings. A slow loading website can decrease your website’s traffic and often leads to users abandoning your site.

If you’re looking for a professional, reliable and industry-trusted domain and hosting provider, check us out at iManila.

With years of experience and a vast portfolio of clients here and abroad, iManila is one of the leading domain and hosting providers in the country.

Let us help you maximize your eCommerce business’ potential, email us today at info@imanila.ph.

 

Leave a Reply

Recent Articles

How Forever21 Was Crushed By eCommerce

How Forever 21 Was Crushed by eCommerce

Nearly a decade ago, even before #InstagramInfluencers existed, Forever 21 helped young girls embody teenage dreams and suit up fashion…

Read more

Google Display Network for Brand Awareness

Google Display Network for Brand Awareness

When getting started with digital marketing tools, chances are you’ve probably already heard of Google Ads. What not a lot…

Read more

How to Choose A Digital Marketing Agency

How to Choose a Digital Marketing Agency

Choosing the right Digital Marketing Agency for your company, like any other business decisions, should be thought of with careful…

Read more

Let's work together!


Make the first move! Let iManila help you maximize your presence online.

Just fill out your contact details and tell us what you need, then we’ll be sure to get back to you as soon as possible.



 

Want to get more #iDeas about web development, digital marketing, and anything about the tech industry?

SUBSCRIBE TO OUR NEWSLETTER!


Terms and Conditions | Privacy Policy | Site Map
Copyright © 2018 iManila