| 7F Hanston Bldg., Ortigas Center, Pasig City | +63 2 3 490 0000 | +63 2 8 636 8050 | +63 917 847 6005 | | | |
Pros of Display Advertising

Benefits of Google Display Advertising

Trying different techniques to boost the visibility of your business? Make it more compelling through Display Advertising. 


What is Display Advertising?

Display Advertising are image-based ads that appear on websites, social media and mobile applications that attract the target market of a specific product. It also increases brand awareness and brings in possible consumers. With its visual and targeting capacity, display ads offer different benefits to a company, from visibility to remarketing.


Here are the reasons why you should consider Display Advertising for your business:


  • It is visually enticing

The placement of display ads draws the attention of your target market at the same time your business stands out to the audience and attracts attention, for it is a graphic content which converts to leads, because the consumers are more likely to purchase the product of the business especially if it is visually appealing to its target audience. 


  • Remarketing

Display ads also allow retargeting. Through it you can target your advertisement to the people who recently visited your website. Remarketing helps create on-going reminders of a brand. It is an advertisement strategy to remind the prospects of the business, while at the same time it reaches out to people who have keen interest in your business which can turn them to loyal consumers. 


  • Consumer Targeting

Just as well, display ads allow you to reach people based on their needs and with interests similar to that of your company, even when your target audience visits websites or apps which are not related to your business. Display ads can be visible with shared interest in different categories. It can also reach specific demographics such as gender and age. 


  • It can boost small or big brand 

Whether a business is large scale or small, display ads can help the business make a great difference. It increases the online visibility of a business and helps a small and start up business to build a reputation and be a great brand. Adding influential ads can remind the audience about the brand that they might be interested in whether it is big or small. It can also serve as a reminder of what they are looking for. 


  • Increases the visibility of the business

Although Display ads target specific consumers, it does not mean that it limits your visibility online. Display advertising has the ability to show on websites and different social media platforms that are not only high trafficked but also related to your product. It gives your business many consumers, even when they are not searching.


Display advertising benefits your brand by gaining more members of your target market in a very impactful way, building your business reputation and most importantly increasing sales. It is an efficient way that can benefit your business with the demands of the times and deliver exceptional results on your marketing strategies. 

iManila is a Google Partner agency that can help you navigate Google’s diverse marketing platforms and reach your audiences with optimal results! Feel free to drop us a message at and kick start your digital marketing journey with us.

Leave a Reply

Recent Articles

How to be productive while working from home

How to be productive while working from home

In light of the current COVID-19 pandemic, a lot of businesses have begun discontinuing working from the office and instead…

Read more

Businesses during Community Quarantine

5 Things Businesses can do Online while on Community Quarantine

Business as usual? Just because the rest of the community is under quarantine due to the pandemic, doesn’t mean that…

Read more


How Google and Facebook are Responding to COVID-19 Hoaxes

As the COVID-19 has been declared a global pandemic, false information has become more and more prevalent online. Social media…

Read more

Let's work together!

Make the first move! Let iManila help you maximize your presence online.

Just fill out your contact details and tell us what you need, then we’ll be sure to get back to you as soon as possible.


Terms and Conditions | Privacy Policy | Site Map
Copyright © 2018 iManila