With many digital marketing platforms available nowadays, it can be hard to know which online advertisements to use. For this reason, it is important to stay up to date on the latest trends during the holiday season.
Still undecided on what type of digital ad to run? Learn more about the most popular types of online advertising you can use here!
One of the best ways to advertise your business online is to use search engine marketing. SEM makes it easier to search for and find in Google. All you need to do is apply preselected keywords in Google ads.
With this campaign, all you need is an ad with a title, a description, and a call to action. With this said, however, it still depends on the quality of the website and the established cost-per-click (CPC). Additionally, the ad will show when users type their preselected keywords into a search engine.
Social media is one of the most popular platforms today, so creating SMM ad campaigns is definitely needed. This is great if you want to generate brand awareness and acquire potential new clients.
SMM can be the perfect place to launch new products/services geared towards specific audiences. Whether you want to make conversions or advertise your new products, Social Media Ads are definitely one of the best online advertisements to use.
Email marketing is one of the best campaigns you can use if you want to yield high conversions. With the endless automation that is available today, you can get highly profitable conversions as well. Additionally, if you have a database, then email marketing is definitely a good idea.
- Video Marketing
Another way to attract new customers online is by creating video marketing content. You can either partner up with YouTubers who feature or discuss your product/service. Moreover, you can simply run a video marketing ad on Youtube or other social media platforms as well. Compared to images, videos tend to be more attractive. It gives you a more entertaining way to educate your customers about your products.
Why Use Digital Marketing?
Digital marketing campaigns play a significant role in growing businesses. For this reason, we recommend investing in a digital marketing agency to help you with your marketing. Partner with a top advertising company in the Philippines to help you get started with your brand and online platforms.
As one of the first Internet Service Providers in the Philippines, iMaila is committed to providing our clients with innovative online marketing services in the Philippines. iManila is a full-service business web development company and advertising company ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with iManila and make your brand goals become reality. Talk to us!