Digital marketing is an ever-changing landscape that gets more competitive each year. Facebook Ads, as one of the most popular digital marketing ads, are no exception. Staying in the know of what the current trends are is important in being able to fully utilize the social media platform.
Learn more about the incoming trends that will shape Facebook marketing for 2022 here. Digital marketers and business owners, get your notes ready!
Try to create short-form videos
The past year has shown an explosive rise of TikTok, similar Reels from Instagram, and Shorts from YouTube. Moreover, acebook is a channel that can also benefit from these short-form videos. whether they be organic posts or paid ads.
Why short-form videos? Videos are more eye-catching than static images and having them be shorter can capture the short attention span of social media users. 71% of consumers find Facebook video ads relevant to them. Facebook video ads also benefit from a low cost-per-click (CPC).
Make sure to use native ads
There is an increasing trend of users being more receptive towards native ads—ads that don’t look and feel like ads appearing in social media feeds. Additionally, these are ads that are made to feel like organic content just labeled as “sponsored” and are non-disruptive.
Business owners can spend time figuring out the kind of content their customers might like. Once done, they can identify how their brand can fit into that kind of content packaging. For this reason, the key is to make it feel as organic as possible. This strategy can extend beyond Facebook through other channels like websites and even influencers.
Craft short copy and headlines
With more and more content to check out, people’s attention spans are not getting any longer. This is why it is important to be as concise as possible with content. You need to take out anything that might be irrelevant to the audience. Always create content with the intention of grabbing their attention first and foremost. Once you grab their attention, then they will go check out more content. For instance, they include things such as long-form videos, email content, or blog posts.
Try to be creative with emojis
Emojis are commonplace in helping get messages across through the copies, especially in Facebook. As always, trying to A/B test copies, one with emojis and one without, can be a useful trick. This can help businesses see which works for them best.
Get started on Facebook advertising
Each new year comes with a different set of trends that take social media by storm. Business owners managing their own Facebook pages can work with a top digital marketing agency in the Philippines like iManila to help them on their digital marketing efforts. iManila offers digital marketing services as well as web hosting, and web design & development. Learn more about iManila and how we can help businesses reach their business goals.
With iManila, having been one of the first Internet Service Providers in the Philippines, aims to provide our clients with innovative online marketing services that can help convert your website visitors into quality leads.
As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!
