Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. When you get down to it, digital marketing is simply marketing.
It’s how today’s businesses are getting their message in front of their best prospects and customers.
Rule #1 in marketing is to make the right offer at the right time and in the right place. Today, your customers are online: hanging out in social media, staying updated on news sites and blogs, and searching online when they have a need.
In this article, we’re going to look at the various aspects of digital marketing and how you can use them to drive qualified traffic to your business!
In many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers. But digital marketing has replaced most traditional marketing tactics because it’s designed to reach today’s consumers. The digital age has led to significant new trends in various industries and has dramatically changed the way consumers interact with businesses. The new digital consumer, and especially millennials, increasingly rely on the internet as their primary source of information and this presents an important opportunity for marketers and business owners.
So who exactly are these digital consumers and what do we need to know about them when defining our digital marketing strategy?
Digital Consumer Profile:
Always connected (83% of millennials sleep with their smartphone nearby)
Dependent on social media (the average consumer has seven social media accounts)
Short attention span (the average consumer scrolls 300 feet of social media content daily)
Increasingly willing to make mobile purchases (45% of e-commerce are mobile since 2020)
Skeptical and tired of traditional digital advertising methods and channels (84% of millennials don’t trust traditional, impersonal and generic advertising)
Rely on influencer marketing and online reviews/recommendations (53% use mobile devices to look up products before purchasing)
Increasingly engage in brand advocacy and share their experiences with products online (44% of millennials are willing to share positive experiences with products and brands on social media in exchange for rewards)
Participate in loyalty and reward programs (77% of millennials actively seek and participate in such programs, and 33% admitted to buying things they didn’t need just to earn points or status in a membership program)
Expect personalized, targeted ads (78% of consumers like personalized ads and 54% find them more engaging than general ads)
Different industries are influenced by the new digital consumer behavior. Broadly speaking, the level of digital influence on consumers can be viewed through two lenses:
- On one hand, the use of digital sources to seek information about products and brands, and on the other hand, the use of digital sources to make retail purchases.
- There are significant differences between various industries in terms of the number of consumers using the internet to gather information and to make online purchases.
Digital marketing is an incredibly dynamic and fast moving field. What worked yesterday may not work today, and nobody knows what tomorrow has in store. When you’re just getting started, don’t get frustrated if your first ads aren’t very successful. Be patient, keep trying and learning, and slowly but surely as you refine your skills and gain more experience, your results will improve and the hard work will pay off. Don’t forget to create a knowledge base where you write down what worked and what didn’t.
Developing a digital marketing strategy can be complex and overwhelming. That is why iManila– a digital marketing agency wants to do it for you! With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers.
As one of the best web hosting providers and web development companies in the Philippines, iManila is also a full-service business website development company and digital marketing agency in the Philippines ready to help you with your web design and development, website hosting, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become a reality. Talk to us!
