When planning a business website, most people focus on how it will look and its functionalities. Other important elements such as its domain name becomes an afterthought. That shouldn’t be the case.
In fact, domain names should be prioritized as well. Why? Well, for starters, your business’ website domain name is your business’ online name and address. People will search you using this name. You will be regarded with this name. And of course, with over 1.3 billion websites on the internet, having your own unique domain name is just a no-brainer.
But, wait! This is just the tip of the iceberg. Learn more about how a domain name can benefit your business in the long run and why it’s worth your money. Read below!
A Domain name makes your business searchable
When you create your business website on a third-party website hosting provider, they will give you a subdomain as part of your address. You’ll end up with an address that looks similar to this hostsite.com/yourname, which can be difficult to remember.
By publishing your website on your own domain name, users would be more likely to remember you. Aside from it being straightforward, there’s no extra characters to type or remember. Having a domain name that’s short and easy to remember allows users to visit and revisit your website easily.
A Domain name makes your business professional (and legitimate)
Having your content on a third-party blogging site and having an address like this hostsite.com/yourname can seem unprofessional. Plus, given that these third-party blogging platforms are usually used for informal sharing, it would be harder to build a trustworthy, professional identity.
Meanwhile, buying a domain name shows that your business is legitimate. It boosts your business’ professionalism online and gives an impression that you have long term business goals. It tells online users that you want to be seen and found by them anytime, anywhere.
A Domain name gives you control
Having a domain name gives you control in two ways. First, it gives you full control over your page. When you use a third-party platform, chances are when the site closes down, it will take everything on it – including all of your content and online identity. It’s horrible. Some third parties even claim full ownership of everything posted there. When this happens, you have no right to do whatever you please with your content.
Second, having a domain name gives you control over your online identity. When you buy a domain name, it’s yours exclusively. No one on the internet can use it as long as you’re paying for it. Think of it as the most affordable branding tool there is in the market.
Chances are – The Domain Name You Want is Already Taken
If you’re still hesitant whether to buy a domain name or not for your business website, just do it. Do your business a favor and purchase your online address today. A basic domain name is so affordable – you don’t need to think twice. With thousands of businesses being registered everyday – chances are that the domain name you want is no longer available – and once all of the possible variations of your business domain name have been purchased, you will most likely not be able to own it anytime soon (or at least not for an affordable price).
We can help! Check here now if your preferred domain name is still available!
With 26 years of experience in the industry and an IT company at its core, iManila – a digital marketing agency, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers.
As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, technical support, and digital marketing services needs. Talk to us!
