Smart Holiday Marketing Strategies To Boost Sales Online
It’s the most wonderful time of the year for businesses! Your business should have a holiday marketing strategy by now. But, if you haven’t planned out one yet, don’t worry. We will help you develop your holiday marketing strategy.
In this blog, we listed some ideas that can help you get more sales and revenue this season. Without further ado, let’s dive into it!
Start Your Marketing Campaign Early
Start as early as possible! Before December rolls around, your target market should start thinking about your brand and their holiday shopping. This is why you should always need to work on your seasonal marketing campaign early.
Before November or December, holiday marketing campaigns can already be launched. Most people buy gifts early even though there are also many consumers who are prone to last-minute shopping. Get the attention of this audience by delivering out holiday advertisements and seasonal sales ahead of time. With this strategy, you can motivate these early shoppers to purchase your product.
It’s The Most Wonderful Time of the Year for CONTENT
Since it’s important to start your holiday marketing campaign early, it is in your best interest to also plan your holiday content in advance so you can be ready to publish once the timing is right.
By reading this blog, we know you are already thinking about it and that’s a great place to start!
You should not wait until the day before a sale to send an email, and you cannot expect to rank in SEO with your content overnight. You will have a wealth of holiday content ideas once it’s time to go live when you start today.
Try to take a look back at your previous holiday content and think about what you can learn. If you had content that performed well, maybe it only needs to be revised a bit to be updated. Use a holiday content calendar to stay on top of the year’s trending keywords. Of course, there may be some items from last season that you’d prefer to forget. You can also look for content from other websites to base your content when you create a new one. One more thing, you can also change your website design to a holiday theme.
Have A Compelling Offer or Give Out A Holiday Sale
Holiday discounts can serve important purposes. It can serve to drive sales for the busiest buying season of the year. It also makes your brand more competitive, with discounts being offered by competitors, so it is necessary to offer some holiday sales and special offers.
You can also consider whether there is something you can add that comes at little or no cost. You can either give a bundle a product or service or maybe offer a free consultation. All you need is a little imagination.
Produce Festive Ads
You can focus on creating ads that feature a holiday theme in the ad copy or graphics, if you are investing in pay-per-click advertising, For example, your ad copy may put in the text layout, “Get the perfect gift this holiday season,” to emphasize the holidays and/or put holiday decor on your graphics. You can definitely extend this strategy to your content too.
Gratitude Is Always On-Trend
The theme of gratitude extends by weaving its way through all the season’s holidays because the end of the year is an emotional time. So might as well give thanks to your potential and existing customers this season.
Holiday content trends may come and go but what will never go out of style is showing gratitude for your customers and community. Consumers always love to hear they are appreciated or have made an impact.
You can definitely do an entire gratitude campaign. The only caveat is that your expressions of gratitude must be genuine. So get personal! Some examples are providing a special offer or discount code for your loyal customers, hosting a giveaway, shouting out your customers or members of your audience on social media or creating hand-written notes or letters in every purchase.
iManila can definitely help you with your future holiday campaigns. With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative information technology, web, and digital solutions.
As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, technical support, and digital marketing services needs. Talk to us!