As we know, the holiday season brings in a unique business opportunity to boost sales and increase profit. The good news is, your e-commerce store is not exempted from this! Statistics say, e-commerce business owners could expect up to 21% increase in their total sales during this season. With this huge number, can your website handle the demand?
Prepare your website for the extra internet traffic brought by the holidays. Ensure optimal performance with zero downtime even and especially during peak hours. Otherwise, anticipate a negative bottom line as early as now.
But, if you are up for the challenge, here are tips on how you could prepare your website for the massive online traffic this holiday season. Read below!
Determine how many visitors your website can handle
First things first, know how many visitors your current website can handle. Each website’s maximum traffic capacity depends on a variety of factors including your hosting plan and content. Have it checked by a reliable web development team that can give you insights about your site’s performance and valuable suggestions.
Visit your web host
Almost everything in your site relies on your hosting plan. If your website is hosted on an unreliable web hosting server or has the wrong kind of hosting, expect it to perform poorly and expect a possibility of it crashing completely. Consider upgrading your web hosting to a Dedicated Server. It is the safest solution to use especially if you’re anticipating huge traffic this season and you need all the resources all to yourself!
Strengthen your cybersecurity
Aside from the risk of website collapse, having huge online traffic can also increase your site’s susceptibility to hacker attacks. Maintain your site and visitors’ safety against this threat. Install a Secure Socket Layer (SSL), which ensures that the data shared between your website and your visitors are secured and encrypted.
Optimize Your Website
One of the most effective ways to make your business website better is to make it simpler. If your website has lots of elements, you have to consider how your website can handle loads and visitors at all times since this may have an effect.
Optimize all your images, videos, and other elements in your website. Clean up your data, minimize plugin use and choose lightweight plug-ins. Make sure you have a regular backup of your website. Always bear in mind that page speed matters even more to mobile users.
Create a fast and easy way to attend to your customers’ queries
People don’t just buy. They first ask questions about an item or service to ensure that they get the value of their money. So, expect to receive queries over the holidays. You could add an automated chatbot functionality to your website for a quick way to respond to your customers. A Frequently Asked Questions (FAQs) page can also help by providing your visitors answers to their possible questions. Lastly, provide them with your business email or contact number for queries that can’t be solved by chatbots or an FAQ page.
We hope that these tips will help your website for this coming holiday season. If you need further help with this, iManila has got your back!
With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative information technology, web, and digital solutions. As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, technical support, and digital marketing services needs. Talk to us!
