Beat the Heat of Online Competition: Ways to Increase Your Website’s Traffic

As entrepreneurs, we aim to rise from the market competition. Having an online presence through a website is a good start but that alone doesn’t make much of a cut. It requires succeeding actions like increasing your website traffic to really be ahead of your competitors.

Website traffic is the amount of users visiting your site. It is frequently used as a metric by businesses to assess their efficacy and success in attracting a larger audience to their brand online. An increase in website traffic means increase in potential customers, conversions, sales, and brand awareness. If you want to level up your business and beat the heat of online competition, take this blog as a guide!

Create Audience Research

Understanding your audience is one of the first steps you can do to succeed in generating website traffic. By conducting audience research you can better understand your target market’s needs, problems, and goals. Knowing this will enable you to develop relevant, customized material for them. Remember, you won’t increase traffic to your site by producing content purely for the purpose of producing it. You must produce material that is audience-focused. 

Do a Keyword Research

The next step in gaining relevant and targeted traffic to your site is carrying out keyword research. This is the premise of your search engine optimization (SEO), a strategy used to organically elevate your rank in search engine result pages.

Keywords are words or phrases your audience uses to find content. You must include these in your headline, meta tags, and content to increase the likelihood of your content ranking. To identify these keywords, you have to invest in a powerful keyword research tool. But, of course, expect that this comes with a price.

Keep an Eye on Your Competitors

Watching your rivals is also a great way to improve website traffic. By looking at what other people do to increase their own organic search traffic, you can create an effective strategy of yours. To start, determine your competitors.

• Direct competitors: Any company or individual who provides the same goods or services as you do.
• Indirect competitors: Companies who do not necessarily provide the same goods or services as you do but aim to appeal to the same market as yours. 

Combining your observations on both direct and indirect competitors will give you a great and faultless gameplan. Just make sure that your data is accurate. You may use competitor analysis tools to help you on this. But, again, this could come pricey.

Produce High-Quality Content

Of course, if you want to attract the ideal visitors to your website you need to produce excellent content. Create content that sticks out among roughly 6 million blog entries that are generated every day. To achieve this, make sure your content is easy to read, well written and formatted, informative, and trustworthy. You could also check Google’s Search Quality Evaluator Guidelines to know more about content that ranks.

Take Advantage of Social Media

With over 4.6 billion users, social media is a forceful way of generating website traffic. Leverage from this by posting previews or teasers of your new website content. Hashtags are also popular in this channel. Using the right hashtags can connect you to your intended audience. Lastly, social media is a platform for user interaction. Take advantage of this to engage with your audience. 

Use Email Marketing

No one loves your content more than people who’ve enlisted for your newsletter. Use your email list to promote your content. Send some of your blog postings to your email list subscribers. This will serve as a reminder that your blog is a great source of information.

Don’t have an email list yet? Building one from scratch requires a lot of work. Luckily, there are tools available online that you can use. Take note that these come with subscription terms and fees, but are totally worth it.

Run Paid Ads

Running paid advertisements can be a good addition to content marketing. However, its primary goal is to increase traffic to your site. It yields quicker results and enables hyper-targeting, allowing you to concentrate your campaigns to people who connect with your content.

Website traffic is important and crucial in growing your business so better to work it out. Invest if you must. For an easier and cost-effective solution, hire a digital marketing team that can help you with these like iManila!

With 27 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative information technology, web, and digital solutions.

iManila is a full-service business web development company in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, dedicated server, technical, desktop and remote support needs. Aside from this, we are also an applications development company specializing in customized web systems for businesses in different industries and a digital marketing agency that provides a wide range of digital marketing services. Talk to us!