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Category: iNews

how-to-spot-spam-emails

In the recent days, we’ve received a lot of inquiries and concerns from clients regarding spam and phishing emails.  

You’ve probably heard of spam or phishing before. On a regular basis, companies big and small often send out precautions to their employees and tips on how to avoid this. This is because most of the time, our emails are the targets of these scams and oftentimes, we don’t even know it! A single click of a button may cause big trouble if we unapologetically continue to ignore these types of emails. Here we’ve listed down some important tips to avoid your emails from being compromised and what you should do if you’ve suddenly become a victim!  

Tips on how to avoid being a victim 

By being meticulous with our emails, we can determine which are spam emails and which are phishing emails. Here’s important tips to keep in mind especially if you’re the type who likes to keep a clean inbox on a daily basis:  

  • Check your email account to see if you have a tool to filter out potential spam and phishing emails; if so, channel them into a bulk email folder. 
  • Never reveal personal or financial information in an email as this is an opportunity for criminals to get further into your email account. 
  • Always check the security of a website before entering sensitive or personal information online. If Google Chrome doesn’t allow you to enter the website, it’s probably best that you don’t!  
  • Pay attention to the website’s URL because malicious websites usually look identical and these URLs use variation in spelling or a different domain. 
  • If you’re unsure if the email is legitimate or not, try contacting the company and ask if they’re sending out emails heavily for a large amount of contacts including yours.
  • Diligently inspect the email address of the sender since some phishing emails tend to show that their email address is legitimate. 
  • Do not instantly open emails from unknown or suspicious senders. 
  • Do not open or download suspicious email attachments with suspicious filenames. 
  • Immediately delete suspicious emails and remember to empty your trash. 
  • Use strong passwords, please.
  • Ask your IT Admin to secure your computers with the latest OS versions, patches and security software.
  • If you are using email clients, make sure you are using Secure SSL/TLS settings.
  • Scan your cPanel or hosting account for malware using Virus Scanner tool.

 

What to do if you are a victim 

If you’ve fallen and have unavoidably become a victim of spam or phishing, take these security measures into action immediately to avoid future problems: 

  • When you receive emails from your bank containing activities you haven’t done, call your bank to block your card/s immediately. 
  • Change your password and other confidential information in an instant if you’ve received notifications for an account in an online service.
  • In the event that you clicked a suspicious link or downloadable malicious software, use antivirus software to scan your computer and quarantine any viruses.
  • You may contact the nearest IT professional in your company to help handle the situation and to ask for guidance on how to go about the problem.
  • Report malicious content to authorities if possible.
  • Be an online informer and spread precautionary information to everyone to avoid scams and phishing in the future. 

 

For any clarifications or concerns please do not hesitate to email our Technical Support Team at support@imanila.ph or to contact us in our mobile numbers at +63 947 427 3011 or +63 947 427 3012 or in our new trunkline number at (+632) 8876-1925. Our Technical Support Team is open to help you with your website and email concerns from Monday to Sunday from 9:00 AM to 6:00 PM.  

To learn more about how to manage your cPanel and emails, visit our iManila Help Center at http://imanila.ph/help/ 

pros and cons of user generated contents

In today’s modern times, we live and breathe user-generated content (UGC) whether knowingly or unknowingly. It has gotten rapid popularity due to its easy access for users. So what is it exactly? 

User-generated content is any content whether text, video, images, reviews, that are created by the people themselves instead of the brands. The brands will then share these content on their social media pages, websites, and other channels. The platforms that best utilize these are Instagram and YouTube, where users can upload photos and videos on their own profile. 

You may be asking, why do people love creating their own content? Firstly, people like to express themselves, whether it’s making a product review video or taking aesthetic shots of a certain product. Making user generated content is a good way to let them both express themselves while at the same time promoting their personal values. 

As a business owner, it’s important to understand how you can benefit from user-generated content and at the same time, the negatives that come along with it to better your marketing strategies. 

 

The Good 

Because it essentially lets users do the content, it can help reduce your content burden. Conceptualizing and creating content is a challenge for any marketer. Add that to the multitudes of available content ideas online, it is hard to come up with something distinctly original. UGC can offer a different perspective to possible customers even with it just being a simple review, or discussions among customers in blog comments sections. Congruent with this is also that you can save time and money as content takes time to create which can leave you free to do other productive things.  

Another reason is to improve your reach and engagement. Campaigns in Facebook, Twitter, and Instagram that involve the use of hashtags are an example. Each time users put the specific hashtag on their posts, they are able to drive engagement to their network of followers and friends. It is said that effective UGC can generate up to 7 times more engagement than content created by brands, which can trickle down to more sales. 

UGC are made by real people with faces and stories their friends and followers know, which is why it creates trust and authenticity for your brand. Data shows that users are 2.4 times more likely to view UGC as authentic compared to content by real brands which is a good credibility boost for any brand. Modern customers also prefer knowing what they’re getting before they order and that means not just check the official pages of the brand but also customer reviews. 92% of consumers trust reviews from people they know, and 70% from online reviews. 

 

The Not So Good

Just with all positives there are negatives and one of those is having negative content. You can only have so much control over the kind of experience your customer will have and not everyone will like the products or services you are selling. People tend to be biased. It is never a good thing to completely moderate over the bad content and censor them as it can always backfire. 

As mentioned there is also the need to monitor content because although anyone can express what they want freely, people can turn nasty and malicious online. This is also a method to fight back on spam, which is counterproductive to user-generated content. 

There is potential for legal issues to look out for especially as the content is posted by the users, giving them rights to it. Reposting it without the proper attribution is risky, but should you follow through with this, you should not come across any legal problems. 

 

The Verdict? 

While there are disadvantages, the advantages clearly outweigh them. UGC can give you that level of trust and authenticity your own marketing campaigns alone cannot capture while at the same time and money in creating content. Even with the possibilities of getting negative reviews, you are able to have content that is far reaching and can even spark dialogue between potential customers. 

 

It is important to know the upsides and downsides to user-generated marketing because this is a good strategy to have for any business. Unlock the benefits of user-generated content for your business- talk with our experts and see how iManila can help your brand’s digital marketing efforts. Leave us a message or email us at [email protected].

 

Facebook Ad Objectives

Setting up a Facebook ad for the first time using an ads manager account will surely make your mind go fuzzy. Every stage of the setup process is crucial to making a successful campaign, especially the objective selection.

Choosing your campaign objective is the first choice you will have to make. It will determine the optimization and bidding options you will have throughout the ad creation process. It’s like dictating to the Facebook system your goals and simultaneously trusting the system to follow through and provide you with the best tools to achieve it.

So how will you know which one to choose especially if you’re a stranger to Facebook advertising? The ultimate rule is that you choose the one closest to your advertising goal.

Facebook Ads Objective

To generate better results, you must understand what each objective means.

In a nutshell, Facebook uses the data it gets from people’s online behavior and targets the ones within your chosen target audience who are most likely to engage or see your ad.

Objectives are broken down into three categories: Awareness, Consideration, and Conversion with sub-objective options each.

Awareness

This objective allows you to generate interest in what you sell. You have two choices in this category.

  1. Brand Awareness

Use this to increase awareness. This objective will help you reach people who are most likely to pay attention to what you promote on your ad.

Instead of boosting your ad for engagements (likes, comments, shares), this is the most recommended objective to take. This does not necessarily get people to engage, click-through, or purchase.

Huge companies like Jollibee, SM, and Coca-Cola may find value in this objective, the same way other companies who are not necessarily aiming to website traffic, sales leads, or increase in purchases. This may not, however, provide the same value to small and medium-sized businesses.

  1. Reach

Use reach if you want your ad to be seen by many people around your target coverage and budget plan.

Consideration

This campaign objective category allows you to reach people who want to know more information about your brand.

  1. Traffic

This objective allows you to drive traffic outside of Facebook like inviting people to read your blog on your website, listen to a podcast, see your app, and more. Facebook will serve your ad to people who are most likely to click through.

  1. Engagement

If you want people to engage on your ad, use engagement as an objective. The engagements include reactions, likes, comments, and shares. This could also help you increase your page following, event responses, and offer claims.

Choosing engagement will also allow you to retarget people who have previously engaged on your ad for future advertising campaigns.

  1. App Installs

Use this objective if you want people to download your mobile app. 

  1. Video Views

This objective will help you promote your video and target people who are most likely to watch it. The priority is to let them see your content on the video and not to click a link or register.

This objective is also beneficial when you are planning to build a video engagement audience for retargeting purposes.

  1. Lead Generation

This objective will allow you to generate leads right within the ad. It generally invites people to register their names, contact details, and other data you would like to get from them. Additionally, the data you get are auto-populated so you can get essential information out of the sign-ups.

There are only a couple of complex steps when doing this objective. You need to use a third-party tool that should be integrated to Facebook to automatically take all data going to CRM. You can do this within the Lead Set up on Facebook. This is crucial because people would expect to know what you are offering immediately.

Conversion

This last campaign category will get people to register, download applications, purchase, or visit your store.

To optimize for Conversion, you need to have at least 15-25 conversions a week. This is only a bare minimum; the ideal number is between 50-100. This is necessary so Facebook can learn about those people who converted and target the ones who most likely to convert as well within your target coverage. Without this data, Facebook won’t be able to optimize accurately the delivery of your ads.

1.Product Catalog Sales

When you have an e-commerce store you would like to promote, use product catalog sales as an objective. This will require you to have the catalog integrated to Facebook and choose product feeds in creating a campaign.

2.Store Visits

Use this objective if you have multiple business branches and you wish to get people to visit your nearest store to purchase. You will need to set up your business locations on the ads manager before you can use this objective.

Choose the most appropriate objective that is aligned to your current goals. Consider your first attempt as an A/B testing so you can know if your chosen objective really works for your business and if the expected results are met.

If all this is too much to take in – don’t fret as we don’t want you to stress out on something you don’t necessarily have to deal with. Get a reliable and experience-heavy agency who can do the job for you. Here at iManila, our expertise will help you build your brand and get more people to talk about your business. Request a quote for our Social Media Management and Social Media Ads now!

Marketing Budget in 2020

It’s a sad reality that the year 2020 has impacted many businesses in various industries such as retail, tourism, transportation, and many more. The community quarantine has definitely limited the freedom of consumers in purchasing only their needs. Fortunately, there is a way to keep your business afloat despite the ongoing pandemic. Due to this, for the year 2020, businesses should join the hype by focusing on marketing trends and safely investing in different brand strategies to keep your business going.

Here are some areas where you should spend your Marketing Budget in 2020. 

Compelling blog content

Many people rely on blogs if they need answers to their questions. The reason why it is important to post high-quality content is to be able to capture the attention of your website visitors. Your content serves as one of your most important marketing tools and it must not be overlooked. Just as well, the competition when it comes to blog posting is very high that’s why your content should always be compelling to stand out. It is also a must to regularly update blog posts on your website to reach more audience and increase your organic traffic.  

Social Media Marketing

It is known that throughout the pandemic, social media usage has skyrocketed with more people staying at home. With that, and with the majority of online users on social media, no doubt that your brand should be on social media too! Social media marketing helps in improving brand loyalty. Now more than ever, it is the perfect time to invest in a social platform that will help you reach your target consumers and simultaneously build stronger relationships with your consumers. Here are the following areas you need to consider on Social Media Marketing: compelling content, visually enticing images, and paid advertising.

Quality Product Description

Product descriptions play a huge role in your marketing tool. If it is a dry feature your target consumers will surely lose their interest in your product. Product descriptions have many functions than characterizing a product. This answers the questions of your target market about your product. Product descriptions should evoke the right emotion and showcase the ability of the product. It is a must to provide a budget for writing marketing descriptions.

Video Marketing

Video Marketing is the perfect way to raise brand awareness and reach audiences who have an interest similar to your brand. Consumers watch videos for their entertainment and want to be a part of their interaction with the brand. To make video marketing effective, always have an objective in mind on what you want to achieve and determine the type of video that you will publish.

One way to keep your business afloat this 2020 is to invest in your Marketing Budget digitally (and wisely), in order to reach more audience and raise brand awareness online. The specifics of your business depend on your marketing strategies and investment. iManila is equipped to help your business keep going and to boost your online presence no matter what the situation is. Leave a message and let’s discuss how we can help you with your digital marketing needs.

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