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Category: Our Ideas

Your website is your most important resume, as it tells your visitors what your brand is all about. But with every visit, one must highlight the first thing that everyone sees whenever they land on a website – its landing page.

Landing pages are one of the most vital foundations of lead generation. However, most companies don’t use them enough, or at all. Most of us would give more attention to the website’s homepage instead. At the end of the day, it is the first room in your computer-generated storefront when visitors “walk” through the door.

More so, a landing page is a critical must-have for any website because it offers a targeted platform for converting higher percentages of visitors into leads. And with the latest trends such as email marketing, social media, pay-per-click (PPC) advertising and other online channels, you have the capability to send traffic to specific locations (landing pages) containing the right messages for each audience. 

Landing pages essentially tell your visitors what you want them to do and why they should make a specific action now. When done right, your website landing page can definitely bring a positive impact on how you generate leads or sales through your website. 

In this week’s blog, we’ll share some tips on how to maximize your website’s landing page. 

  • Know the Elements of your Landing Page

First and foremost, you must know the basic elements of a landing page. These elements should comprise your landing page such as a headline and an optional sub-headline, brief description of what you offer, at least one supporting image or short video, and other supporting proof elements such as testimonials, customer logos, or security badges. And most of all, include a form on the landing page itself to capture information. In some cases, if you can’t put a form, you may use a large call-to-action (CTA) button to direct your visitors to what they need to do next. 

  • Use Separate Landing Pages

Homepages are typically jam-packed with messaging, making visitors feel lost. Also, using a main site product page is not recommended either. Even if you’d spent so much time perfecting your homepage and its sub-pages, a committed landing page will perform much better at converting visitors into online returning customers or audiences because they know what they want. In this day and age, when you’re running a digital campaign or promotion, make sure that when users click on an ad – they are immediately directed to learn more details about the promotions, rather than just ending up in your homepage with too much information for them to even figure out why they clicked the digital ad in the first place. 

  • Make Your Purpose Clear and Concise

Keeping your landing page clear and concise will naturally make your visitors do the main action. Moreover, avoid stuffing too much information on your landing page as your visitors would be confused and might leave immediately. When visitors see your page, make sure they are automatically able to see what it is all about and it automatically tells them what you want them to do. Limit the amount of copy, images, media, and links to only what’s needed, and establish your content in an orderly manner. And don’t forget that a call-to-action button might just be your best bet as it tells your visitors what to do next – which is specifically to CLICK HERE!

  • Limit Your Navigation 

The main purpose of a landing page is to encourage your visitors to take one specific action. Of course, you want to keep your visitors on the landing page for as long as possible not until they have done an action. Having a complicated navigation might prompt them to continue wandering. Remember that at this time when people have very short attention spans – that a long navigation doesn’t mean a better website. Trust us on this! If not, read more about this in our other blog article, Debunking the Most Common Website Myths

  • Create Many Landing Pages as much as possible

This may sound a lot of work but believe us, this works wonders. For every campaign or offer, create a new, specific landing page. As they say, the more landing pages you create, the more prospects for converting more traffic into leads. For more options, you can also include social media sharing links or a social sharing widget on your landing pages so visitors can easily share that content with their own personal networks, and in turn, drive more chances for converting leads.

These must haves’ will give you plenty of time to create and perfect your landing pages as this will allow your business to grow by receiving leads from your potential customers. Effective landing pages are what will turn your website into a lead generating machine.

In this digital age, a well-designed website is not only aesthetics, but overall user experience. At iManila, we create highly-functional and beautifully designed websites that can support your business objectives – whether that means driving awareness, lead generation, or even increasing sales. With 25 years of experience in the industry, iManila is committed to providing our clients with innovative digital solutions. We are a full-service website development and digital marketing agency ready to help you with your website design and development, hosting, and digital marketing needs. Let’s talk and we’ll help you keep your website relevant and up to date.

email hosting solution

Email is a major technique and tool of effective communication for your business’ growth. An effective email hosting plan will not only boost the credibility of your business but will also help build your brand identity.

Email hosting is a service in which a hosting provider rents out servers to its users. It is a service in which your email messages and associated files are all stored on a server. There are a lot of versions available from different hosting companies to take advantage of the flexibility and power of professional email services.

Here are some major benefits of getting email hosting services for your business:

Security

Email hosting keeps your sensitive data safe and protected. Dedicated email hosts also offer the capability to backup all your emails as well as offer spam protection and security measures to prevent any hack-attacks. A service provider ensures spam free emails in your inbox as they efficiently block spam and malware.

Secure email hosting services will prepare your mail servers to do industry-standard encryption of data, ensuring that the data sent to or from the server is encrypted and protected.

Easy Management and Enhanced Performance

Setup and manage as many email accounts as you like that’s convenient for you and your staff. Using email hosting plans ensures the productivity of your company since you can seamlessly interact with your clients and suppliers in or out of the organization.

There are different ways wherein you can choose how you can receive and convey emails that come under the domain name of your company. Email hosting also makes you enjoy customized storage space.

Establish Authority and Trust

Build the authority of your business with email hosting. People are more likely to trust emails that come from reliable mails. For example, which email address are you more likely to trust? [email protected] or simply [email protected]? It’s obvious that the paid version of your email domain will be more likely to be trusted.

The business email hosting benefit is that it lets you get your professional account linked with the domain name of your company. Connecting with your customers and other organizations with the use of a professional email address and even the logo of your company on your account or your email footer creates a reliable, trustworthy and stronger image for your business.

Guaranteed Up-Time

A trustworthy email hosting provider can ensure a guaranteed up-time so you do not encounter any issue regarding your communication with any business partners and clients. There is nothing more devastating than trying to read a mail and browse through the web just to see that your email is lagging. In addition, some email hosting services feature address books, which allows easy retrieval of contacts.

Most email hosts have a 99.9% guaranteed uptime for maximum availability. Using ultra-reliable cloud servers also means that if your website hosting is down, your email hosting will not be affected and you’ll be able to conduct business as usual.

Cost Effective

Getting an email hosting service saves a lot of time and effort for your company and allows you to focus on the more imperative task instead of worrying about its support and ongoing maintenance. Many assume that email hosting requires more expense and that it’s better to build their own email hosting. Keep in mind though that doing this will always require you to have an IT expert on-call, not considering the expensive hardware and software, which will soon lead to more expense.

Once your business starts growing, signing up for a paid email hosting service will save a lot of money in the long term. There are also different kinds of hosting services, which you can learn from through our cloud hosting vs. shared hosting blog. Although you have to pay monthly or annual fees, these types of hosting packages are more affordable compared to the benefits that you will be getting.

When it comes to business emails, there are a couple of options that we recommend. For robust businesses and startups, take a look at  Google Workspace, or formerly G Suite, which offers enterprise-level productivity tools that once subscribed, allows you to access Docs, Sheets, Slides, Calendar, Drive and more.

Another excellent option that the biggest corporations in the world use on a daily basis is Microsoft 365. M365 or previously known as Office 365 allows access to its suite of applications including software tools such as Microsoft Office and their cloud services, as well as the famous Microsoft Teams and other Microsoft applications. For more information, read through our comparison between Microsoft Office 365 vs. G Suite.

iManila is a top-notch web and hosting provider who can provide reliable hosting services with guaranteed uptime and availability. Add to that the team’s dedicated technical support services and you’re sure to be getting a provider with 25 years of IT experience on its belt.

If you want to get started with email hosting or just simply need someone to help you identify exactly what your company needs, get in touch with us and see how we can work together.

It is undeniable that reaching a vast number of audiences would require excessive time and manpower if done traditionally. But in the digital world, a few clicks and a few bucks could go a long way and would pretty much save a lot of time. 

It’s no secret that advertising through social media is widely used today. According to the Forbes Council Post, we see an average of 4,000 to 10,000 ads each day.

It could be confusing to implement any digital advertisement most especially for the first time. Social media advertising offers a lot of options that will allow your brand to reach your targeted audience.

That’s why we’re here! This guide will help you understand how to maximize the resources you put in social media advertising to make sure you get what you’re paying for.

Tip #1 BE SPECIFIC WITH YOUR TARGET AUDIENCE

This is the most important part in making an advertisement – the people who are meant to see it. You should be specific on your market, including the age and gender.

Knowing your audience’s online activities is similar to knowing what platform to pour your marketing Dollars in when it comes to advertising. Knowing who your target audience is, is the first step for any company when it comes to developing an effective marketing strategy.

Tip #2 HOW MUCH ARE YOU WILLING TO SPEND IN MARKETING

Marketing budget recommendations is one of the difficult decisions that you have to do whether you are running a company or a small venture. Make sure you have a clear direction on how much marketing Dollars you are able and willing to spend and for how long. 

Tip #3 BE CONSISTENT

Customers acquired after running an ad will most likely not stick around for a long time. This is why being consistent in advertising through social media is important. You want to keep reminding your customers that your brand exists. 

Tip #4 PLAN AND MAKE A STRATEGY

In every ad you make for your business, you must incorporate a marketing mix of ideas and find what works best for your company. It is necessary to know your brand very well and plan your goals. Ask yourself, is it your plan to run an ad for a specific promotion? Or was it your intention to run ads with the objective of brand awareness? Is it your priority to get more leads? Take the time to ask yourself these questions to really be able to identify the best strategy when it comes to running your digital ads. 

If you need faster and more effective results, it’s always better to have options as some digital marketing strategies are better than others. That is why it is important to apply and read up more on effective Digital Advertising Strategies.

If you really want to grow your business, in this day and age, digital advertising is a must and as being said, social media is one of the leading platforms for this. If you don’t know where and how to start, don’t be afraid to ask for professional help. Entrust your business with a 25-year old company like iManila, a full-service digital marketing agency that can help take your business online, starting from your website development, and hosting requirements, to applications development, your technical support concerns as well as your digital marketing needs. Set your business for success in 2021 with iManila and let’s talk!.

 

What makes a successful website? In this day and age, having just a website is not enough. You would need a website that is effective, optimized, and visually appealing. An ineffective website can be a waste of time and money for any business. 

Luckily, we have laid out in this article some essential elements to bring out success for your website. Take inspiration from these to bring out the best in your website this 2021. 

Know your goals

This is one of the most crucial steps to having a website. Websites do not serve the purpose of having one just because everyone has it. Websites should be designed to cater to the goals that you want for your business. Ask yourself the outcome you expect from your website visitors when they go into your site. 

Once you have figured this out, this is where you can build a strategy. This is the only time you can start to think of the things such as what name, title, logo, or tagline your website will have. Take the time to also read through our recent blog to know more about online business resilience this 2021 And must haves for a successful digital workspace in 2021.

Clear navigation

A website is only good if your visitors actually understand it. This highlights the importance of having site navigation that is clear and straight to the point, which will help users explore your site much faster and see the content that they are looking for. Good site navigation is also one of the best practices of good Search Engine Optimization (SEO) as it helps search engines index your website pages easily. 

Good home page 

In this day and age, people are having shorter attention spans. This becomes a challenge for marketers as this means you need to capture users’ attention in the shortest possible time once they reach your website. For a majority of visitors, the home page is where they will first set their eyes on your site. In this short span of time, 90% of visitors already make a decision about your website with just one look at the homepage. 

A good homepage for your website should contain everything that visitors need to know and it should clearly state what your business is offering or doing differently than your competitors. Making sure that your logo, tagline, promotional messages are impressive and direct-to-the-point are vital in making visitors stay longer on your website. 

Mobile-Friendliness

A majority of visitors prefer viewing websites via their smartphones and this has brought into popularity the concept of designing mobile-friendly versions of websites. Good responsive website designs adjust to the screen of the viewer whether they are reading from a desktop computer, a tablet, or a phone. This means that text, images, and other elements are not compromised just because the viewing screen is different. 

Visible call-to-action

Going back to your website’s goals, what you want your customer to accomplish in your website should be clearly displayed in your call-to-action. This can range from “buy now” or to a request for quotation, or to contact you through your contact numbers. 

This is where website visitors become a business lead or conversion, and call-to-action buttons should act as a guide on how to get there. A good call-to-action design should make itself clear to your visitor even if they are not seeking it out at first, and should convince them to click that button to take the next step to purchase your product. 

Aesthetic design

Much of the work of a website would depend on its visuals and design. A good design on your website that serves its purpose and matches with your brand identity should impress your visitors and be a deciding factor for them staying longer in your site. It also serves as a way to set you apart from competitors and make you stand out from the pack. 

It is important to know key elements that make websites a success. These serve as good foundations for what you want your website to be. Even for those with little, to no experience in making websites, knowing this information is a great way to better think of a strategy for your business and identifying how a website can contribute to its success. Set your business for success in 2021 with iManila!

Having a partnership with the right website development agency can help make your website goals into reality. iManila is a full-service digital marketing agency ready to help you with your  website development, hosting, and digital marketing needs. See what a business like iManila, with over 25 years of experience in the industry, can do for you and your business. Contact us now to learn more! 

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