Your website is your most important resume, as it tells your visitors what your brand is all about. But with every visit, one must highlight the first thing that everyone sees whenever they land on a website – its landing page.
Landing pages are one of the most vital foundations of lead generation. However, most companies don’t use them enough, or at all. Most of us would give more attention to the website’s homepage instead. At the end of the day, it is the first room in your computer-generated storefront when visitors “walk” through the door.
More so, a landing page is a critical must-have for any website because it offers a targeted platform for converting higher percentages of visitors into leads. And with the latest trends such as email marketing, social media, pay-per-click (PPC) advertising and other online channels, you have the capability to send traffic to specific locations (landing pages) containing the right messages for each audience.
Landing pages essentially tell your visitors what you want them to do and why they should make a specific action now. When done right, your website landing page can definitely bring a positive impact on how you generate leads or sales through your website.
In this week’s blog, we’ll share some tips on how to maximize your website’s landing page.
- Know the Elements of your Landing Page
First and foremost, you must know the basic elements of a landing page. These elements should comprise your landing page such as a headline and an optional sub-headline, brief description of what you offer, at least one supporting image or short video, and other supporting proof elements such as testimonials, customer logos, or security badges. And most of all, include a form on the landing page itself to capture information. In some cases, if you can’t put a form, you may use a large call-to-action (CTA) button to direct your visitors to what they need to do next.
- Use Separate Landing Pages
Homepages are typically jam-packed with messaging, making visitors feel lost. Also, using a main site product page is not recommended either. Even if you’d spent so much time perfecting your homepage and its sub-pages, a committed landing page will perform much better at converting visitors into online returning customers or audiences because they know what they want. In this day and age, when you’re running a digital campaign or promotion, make sure that when users click on an ad – they are immediately directed to learn more details about the promotions, rather than just ending up in your homepage with too much information for them to even figure out why they clicked the digital ad in the first place.
- Make Your Purpose Clear and Concise
Keeping your landing page clear and concise will naturally make your visitors do the main action. Moreover, avoid stuffing too much information on your landing page as your visitors would be confused and might leave immediately. When visitors see your page, make sure they are automatically able to see what it is all about and it automatically tells them what you want them to do. Limit the amount of copy, images, media, and links to only what’s needed, and establish your content in an orderly manner. And don’t forget that a call-to-action button might just be your best bet as it tells your visitors what to do next – which is specifically to CLICK HERE!
- Limit Your Navigation
The main purpose of a landing page is to encourage your visitors to take one specific action. Of course, you want to keep your visitors on the landing page for as long as possible not until they have done an action. Having a complicated navigation might prompt them to continue wandering. Remember that at this time when people have very short attention spans – that a long navigation doesn’t mean a better website. Trust us on this! If not, read more about this in our other blog article, Debunking the Most Common Website Myths.
- Create Many Landing Pages as much as possible
This may sound a lot of work but believe us, this works wonders. For every campaign or offer, create a new, specific landing page. As they say, the more landing pages you create, the more prospects for converting more traffic into leads. For more options, you can also include social media sharing links or a social sharing widget on your landing pages so visitors can easily share that content with their own personal networks, and in turn, drive more chances for converting leads.
These must haves’ will give you plenty of time to create and perfect your landing pages as this will allow your business to grow by receiving leads from your potential customers. Effective landing pages are what will turn your website into a lead generating machine.
In this digital age, a well-designed website is not only aesthetics, but overall user experience. At iManila, we create highly-functional and beautifully designed websites that can support your business objectives – whether that means driving awareness, lead generation, or even increasing sales. With 25 years of experience in the industry, iManila is committed to providing our clients with innovative digital solutions. We are a full-service website development and digital marketing agency ready to help you with your website design and development, hosting, and digital marketing needs. Let’s talk and we’ll help you keep your website relevant and up to date.