Any business with a website knows the importance of a good rank in Google search. Having a good rank in Google means more chances of capturing potential leads and customers. In the digital age where people are turning to Google for everyday queries and research prior to making a purchase, missing out on the first page means immediately being invisible to the conversation. 

It is not enough to simply have a good product and good customer service as consumers today rely so much on what they see in search engines before making their purchases. Because getting good placement on the search engine results page (SERP) can contribute a lot to your business’ success, here is how you can get your desired ranking for the new year. 

Relevancy

There are many factors that contribute to ranking. Luckily, Google makes use of easy concepts to rank the queries they deem the best. 

The first of these is relevancy — is your website content in line with the keywords that you are targeting? Google makes use of crawlers to check a website and index information on the page from pictures to text, determining what your content is all about. Then, Google matches your website against all the millions of websites it has indexed before. If your content matches the query of the searcher, then your page can rank for that said query. But relevancy is simply not enough as the competition is tight when it comes to the first page. 

Popularity

Google checks out the interaction of the users on websites in determining patterns of behavior. This is how they determine if people stay on your website or “bounce” and end up leaving your page. What does a high bounce rate mean for your website? It means that while users go to your page after searching a query, they somehow did not like the content that you had to offer or did not find what they are looking for – leading them to leave your page immediately. A good practice is checking your page bounce rate versus your competitor’s for the same keyword — this will let you know what you are doing wrong or right. 

Having relevant and quality content is one of the pillars of good search engine optimization (SEO) as this can influence how long your users stay on your site. Another indicator to look out for is click-through rate (CTR) to see if your site is worth checking out. These are useful popularity indicators to help Google determine if your website should get that boost from them. 

Website performance 

How your website performs and is experienced by users can impact your rank more than you think. Do you use breadcrumb navigation to help make your website easy to navigate? Is your website structured in such a way that your visitors find what they are looking for without scrolling all the way down? Does your website load fast and is mobile responsive? These are things you should consider when it comes to your overall website performance. While these are all related to how your visitors experience and interact with your site, Google also factors this heavily so it is best to keep your website performing well. 

Authority

Authority is all about whether your website communicates that you are the best or expert in your field or niche. Do you offer information that is helpful to your website visitors that they can go back to or share with others? This is why big brands usually end up getting the top spot in most queries as these websites have been proven already to be thought-leaders in their own niches, with countless backlinks leading back to them.

As a business website owner, make sure that the content that you put on your website always has your customer’s intent in mind to offer them always relevant content. Trying out guest blogging and other link-building efforts can help get your site better authority especially if it’s newly launched.

Conclusion

These are just some of the key factors to consider when getting your website to rank. It can be quite intimidating for a new website owner but it doesn’t have to be if you work with an experienced digital marketing agency in the Philippines such as iManila. See how we can help you with our digital marketing services to help you get your desired rank in Google Search for the new year.

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

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Each new year brings change when it comes to web design – from the visuals to the navigation styles, and other elements. While these trends change yearly, it’s always good to keep up with the trends. Websites are a continuous work-in-progress and just like the content and the product listings that you update, design is also an important part of your website that constantly needs to be refreshed every couple of years in order to maintain great user experience. 

As the new year has just begun, here are some of the trends to look out for in 2022 — maybe you can adopt a thing or two for your business’ website design. 

Cinematic videos on your homepage

Everyone appreciates a good video. This is exactly the premise of some modern-day websites that have a cinema homepage featuring a full-screen video that tells the people more about their brand and products. 

If you are able to have a budget for a full video production for your brand, then this is your chance to make the most out of it. Having videos right in the front and center of your website is really great as videos are a good way to capture your visitor’s attention in a matter of seconds. The advantage of a video is that you are able to communicate through visuals more than words, meaning you would need less text to describe what your brand or your product is all about. 

Light and dark mode options

Given that most devices and most apps today already offer light and dark mode options, giving your website visitors that option is one thing that can win them over. People can have different preferences and showing them that you are giving them that freedom to view your site the way they want to view it is no exception. When it comes to the design, make sure that your web design has elements and color palettes for both modes. This can ensure that there is nothing too drastic when switching between light and dark modes. 

Modern minimalist design

Having a minimalist design is more than just having a lot of white or negative space. There are many variations to a minimalist design trend such as having colorful minimalist designs. Having an eye-catching element or bold color is a great way to stand out from the crowd when a lot are already employing minimalist designs. Don’t sacrifice your brand personality just to achieve that minimalist look — rather, see how you can take some minimalist design principles and inject that with your brand personality to make for a really memorable design choice for your website. 

Big buttons and Call-to-Action (CTA) buttons 

It’s a known fact that these days, the majority of users browse the Internet using their smartphones or tablets. This means that elements such as buttons on your site that are normal-sized when viewed via a desktop, can be hard to click on another device. As a way to improve the user experience of your viewers by aiding in readability and accessibility, having bigger buttons and CTAs are more user-friendly. This can also make your website easier to navigate by showing them the important things that they should click on. 

AI chatbots

Customer service and interaction are a must when building websites today, especially e -commerce sites. Having a very responsive customer representative is integral in improving the overall customer experience with your brand. Because it’s not possible to always have a person on standby, there have been technological developments that allow for AI chatbots to help in the overall customer service. 

Like human representatives, AI chatbots are designed to understand customer intent and can identify what part of the customer journey they belong to. This makes them key in any stage of the marketing funnel from generating leads, nurturing leads, and leading customers to eventually convert into a sale. A chatbot is a good investment for any business as it can do the work for multiple humans 24/7 and can be customized based on your business needs. 

What is your website design for 2022? 

How does your website stand out from the rest of the crowd? Good web design is all about the balance of form and function, making sure it looks appealing while at the same time delivering its purpose. You don’t need to start from scratch when it comes to websites with an experienced business web design and development agency in the Philippines like iManila. 

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality.

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As the start of 2022 unfolds, we’re pretty sure most marketing departments are coming up with a thing or two to make it a success. To support you with that goal, here are some digital marketing tips to help your website bring in more awareness–making your business visible to converting a visitor into a lead.

Applying SEO to Your Website

Always remember that the people who need your services are going through search engines to find what they need. This is why applying Search engine optimization (SEO) to your website is important. Although this is a multi-step process, the results will be massive as you can be a top-ranked site for your keywords.

All you need to do is to take these things into consideration when doing SEO:

• Relevant Keywords
• Top Locations
• Posting blogs to your website

Creating Quality Content

Another thing to consider is to create quality and updated content on your website. Keep in mind, search engines regularly crawl your site. By regularly providing them with new, updated content to index, rest assured that you will see a boost in your rankings. Even better, this allows you to leverage your keywords to strengthen rankings for them.

Some of the things you need to include in your website are the following:

• Blog articles
• Informative service pages
• Optimized Homepage

With this essential content on your website, the reader is more likely to remember you in the future when they need your service. 

Including Call To Action

When people visit your website, it is important to make them take action in some way, whether that’s calling you to schedule an appointment, or filling out a service request form. Moreover, it can be as simple as a button saying “Call now,” or “Inquire now”.

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

Gone are the days of marketers working fingers to the bone. It’s 2022 folds! Technology is so advanced – and so is marketing! These days, digital marketing plans can be executed simply with a few clicks. Although this isn’t news flash to anyone anymore, the advancement of technology makes it even more crucial for you to go an extra mile with your marketing efforts. 

While some marketing strategies can be particularly costly, there are other ways to achieve your marketing objectives without breaking the bank. 

Here, we have rounded up some of the most relevant and cost-friendly marketing tricks & trends to watch out for in 2022! 

Improve your Social Media Presence 

Businesses thrived amidst the pandemic because of Facebook. Almost everyone in the country has Facebook now, even kids and older generations. The Philippines wasn’t called the Social Media capital of the world for four straight years for no reason.  

This year, our local and global users count will continue to rise. If you are not on the social media realm yet, you are missing out big time.  

Social Media can actually bring in leads that can eventually convert to money. On the other hand, social media isn’t just all about leads. Social media platforms such as Facebook allow marketers to set up campaigns according to their objectives. Awareness ads are pretty straightforward. Consideration ads are basically for people to consider you like acquiring new audiences, generating leads, or getting them to message you. But if you want to boost your revenue, choose the conversion objective. Facebook’s algorithm will make sure that you target the right people at the right time.  

SEO & Content Marketing 

You have a good social media following, yes. But are you on Google as well? Will people see you if they type in your brand’s relevant keywords on Google’s search bar? If not, then maybe that’s something you should start working on immediately.  

Optimize your website for SEO or Search Engine Optimization. This way, you get to be visible on the search engine results pages without having to run ads. The only key is content. You need to create relevant and binge-worthy content on your website that’s beneficial for your users – the kind of content that actually matters to them.  

Publish an article at least once a week to pull in consistent visitors that would hopefully translate to customers.

Google and YouTube Ads 

SEO is usually done alongside Google & YouTube ads for better results. Google prioritizes ads over SEO so it would be for the best if you let the two work side-by-side.  

Like on Facebook, the number of Google users are on the rise so maximizing your brand on Google in 2022 is one big step you should make sure to take.   

In a nutshell, Google ads (Search & Display) target the right people at the right time. Once people search for your brand’s relevant keywords, you would be there to attend to them. Not everyone goes to Facebook to shop, many of us still use Google to look for products that we want to buy. This is intent-based, meaning people come to you instead of you coming to them.  

A display ad, on the other hand, is the other way around. You introduce your ad to a more diverse set of audience around your area of targeting. This ad shows up to popular websites like ABS-CBN, Rappler, GMA News TV, etc.  

YouTube ads are ads that we see while streaming other content on the site. There are a number of ad placements that you can choose from. Big brands like Jollibee, McDonalds, SM, and the like are the one usually running YouTube ads due to their wide reach. This guarantees to boost your brand awareness or increase your YouTube following, if done right.  

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To market is to risk – money, resources, credibility, etc. so make sure to do it right. The good thing here is that you don’t need to learn all these, as you have one of the best digital marketing agencies in the Philippines like iManila to do the work for you.   

Request a quote for our Social Media Management, Social Media Ads, Google Ads and SEO services today. You may also leave us a message or email us at [email protected] so we can discuss this huge opportunity with you.  

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. iManila is a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. 

Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!