Most of you are probably planning next year’s marketing strategies by now. But you might be forgetting about one important and mostly overlooked platform–your company’s website. Yes, a website may not be as interactive and as cost-efficient as social media but what businesses tend to overlook is that – websites are quite important! If you utilize it right, it might even bring you more revenue. How?
For starters, you already know that a well-designed and curated website is good for Search Engine Optimization, or in layman’s term, for ranking higher on search engines’ results pages. Nowadays, it’s not so hard to build your own website, but doing so may risk your business to have an unclear brand message and an unprofessional website. If you visit a company’s website with unruly information on its page or barely has information on it at all. Would you see that as a credible company? Probably not, right?
You Can Lose Potential Customers with an Unorganized Website
If your web design is all over the place, then the user will have a hard time finding what they’re looking for, making them exit your site unhappy. If you notice you have a high bounce rate, or that users leave your site after only visiting two pages, then check if they are having problems navigating from point A to point B. You may want to consult with UI/UX expert to see how else you can improve your user experience. A user-friendly website invites users to freely and easily move from one page to another – giving visitors the ease of finding what they’re looking for, while getting them more interested in the products and services that you offer.
You Can Lose Brand Credibility With a Crappy Website
If your web design and overall aesthetic don’t have a coherent theme, it can hurt your brand perception. A well-put-together website that matches your print collaterals will help consumers connect your brand with references they’ll see later on. If you have an icon for your brand, and that icon is present on your website, visitors who may have seen your icon offline will now think, “I’ve seen this…” when they visit your site. Make sure you have a company background or an FAQ page for your website as this is useful for visitors that are interested in your business!
Search Engine Optimization is Important!
When you built your website, did you consider good SEO? Because you definitely should have! Good design and aesthetic can come and go. But a website with a good SEO ranking ranks higher on search engines’ results pages and makes it easier for consumers to find. You should also check if your website is compatible across all devices and loads fast. There are still a dozen other factors to consider for Search Engine Optimization. (You can read our related blog: SEO and SEM: The Perfect Online Marketing Tandem)
Colors Affect Purchasing Behavior
“Color is 85% of the reason you purchased a specific product,” says Neil Patel.
All in all, don’t lose possible consumers because of a terribly designed website. Drop us a message to request for a free website audit from one of our dedicated Account Executives. We can help identify areas of your website that can be improved on! Email us at firstname.lastname@example.org or talk to us here. #iManila #WebsiteDevelopment #WebDesign #SEO
Marketing is essential to expose your brand name and stand out. With the right practices, technique, and optimization, you can definitely make the most out of your marketing budget.
Now that a lot of marketing tools like Google ads and Facebook ads are available to anyone, you’ll probably think that running your own digital marketing campaign is a piece of cake. While it’s a good thing that you can market your own product, it also poses a lot of risks. A successful campaign can be achieved through the right practices, techniques, proper optimization, and updated market insights. Doing all these while also running the whole business can compromise the other areas in your company.
Keeping your focus clear on what you do best – which is essentially running the whole business – is important. That’s why, in reality, having a digital marketing agency just might come handy. By having someone else do the marketing for you, you’ll be disburdened by tasks that will require a lot of your time. In this manner, you can pay more attention on achieving business growth holistically without doing the groundwork and avoiding the risks that might compromise your company.
To help you out, we have listed down the risks of running your own marketing campaign:
You might miss the technicalities
A marketer’s task involves a lot of time and effort. From conceptualization, crafting the copies and graphics, up to implementation, monitoring, optimization, analysis, and reporting, this has to be carefully done step-by-step in order to achieve good results. Doing all this simultaneously with your other business management tasks can really be excruciating and might also affect the results that you want to achieve. Letting an expert from an agency do the work will save you time and effort so you can focus on more important things. After all, you can always check on the progress from time to time so you can still be updated on the project. The technicalities and complexities of running digital campaigns are mostly done by those who are seasoned and experienced, hence, it will be better to ask someone who specializes in the job.
You could be less objective
Marketing specialists are trained to foresee the perspective of a business’s target audience through market insights and estimation tools. Even though you know your product really well, it may not be true that your market sees what you see. The basic understanding of your target’s preference can be hard if you cannot be objective and separate yourself from your business. It is very crucial that you know the people to target or drive your ads into, but if you already have a lot of things on your slate, then you might have no time to do enough research for this.
You could spend more or less than the ideal budget
A major risk when running your own digital campaign is that you can easily be convinced to spend more and more to get the results that you want. Or, it can also be the other way around whereas you would think that spending less is a better option. This is when both expertise and the objectivity of an expert marketer comes into practice. Since the recommendations of agencies, like iManila, are based on historical data and premium market analysis tools, you can be assured that you can get the right estimates for your campaign with the ideal budget. This will prevent your campaign from overspending or throwing away your hard-earned marketing dollars. By also acquiring the service of an expert, you can easily track and manage your return on investments and have a detailed report on what went well and how you can improve more in terms of your marketing assets.
Need help from an expert marketer? Contact iManila and see how our digital marketing services can help your business grow! #iManila #DigitalMarketing #GooglePartner
“Should I hire a web developer or should I just do it myself?”
The rise of DIY web builders is undeniable. In fact, some DIY web builders even claim that you can create your website in under just 5 minutes. This trend makes it tempting to go rogue on your website and just wing it instead of hiring professionals. Sure, it is your choice to make, and we have no problem with that. But the question is…
Which is really the right path for your website? Here are a few things you can consider when starting a website:
To be honest, hiring a web development company can be costly. After all, these are professionals who studied and honed their skills through years of experience. You simply tell them your ideas and vision and they will craft it for you, sometimes, even suggest ideas that can make your website even better.
Design & Function
Visualize your website. Are you fine with generic themes you can find online or do you want something made custom for your brand? Using web builders give you an array of options to choose from. You can pick a theme you like and voila – you’re a step away from launching your website. However, professional web developers tailor their designs depending on how their client wants it – making it unique compared to the thousands of other websites out there! (You may also want to read: What Makes A Good Web Design!)
Another important thing to consider is the features you want to integrate into your website. Think about the features you would like your website to have. People who only want a website for their blogs often do it themselves. But, people who are starting a business or expanding their business online prefer to hire web developers as there are certain functions that are just too complicated for someone to do on their own.
Domain & Hosting
Now here’s the more complicated stuff. When building a website, you need a domain name and a hosting account to make everything work. A domain name is your website’s address on the internet, whereas, a hosting account is where your website (including files and data) is stored. You can do it all your own through research OR find a company that can package everything for you.
But, if you have the budget and aren’t fond of the idea of doing all the work yourself or just don’t have the time to create your website, you can simply just call a web development company. A lot of companies still find it best to trust the professionals, especially when it comes to building a custom website for you or your business.
iManila is a web development and web hosting company that has been in the industry for more than 20 years. Staffed with talented professionals, iManila can help build your dream website. Call us now at +632 3490 0000 or drop us an email at email@example.com.
Famous logos include McDonald’s iconic golden arch and the green mermaid found in Starbucks. However, for those new to design, it’s easy to mistake the logo to be synonymous with branding. The limitation with logos is that it’s impossible to represent everything about your brand.
Branding is a much more holistic perspective of the brand experience. It is best described in the book The Brand Gap by Marty Neumeier as “a person’s gut feeling about a product, service, or organization.”
In other words, it is the sum of all the other touchpoints that your customer experiences with your brand. Branding includes elements outside the logo itself such as the fonts, color scheme, brand style guide. These are all essential in building that one cohesive brand identity to associate your customers with. In some cases, they determine the position that your brand has in the market.
The best example for it is the global sports and footwear brand, Nike. Everybody is familiar with the swoosh icon as Nike’s signature logo. This logo embodies the feeling of speed which echoes where the name Nike comes from – the Roman goddess of victory.
Nike’s branding, however, is more than just its logo. It also includes its products, commercials, endorsements, product packaging, tagline, store design, graphics, music played in commercials and in their stores, product photography, their innovations, and more. This further illustrates that at every touchpoint you may encounter with the brand, like going to their physical store, visiting their website, or seeing their ad on TV all point to one common experience. The same can be said for a lot of other popular brands out there like McDonald’s, Starbucks, and so forth.
Okay, so branding is more than just a logo, but why should you need branding and not just logo design?
Customers experience your brand through a customer journey and that doesn’t simply include your logo existing in a vacuum. The common misconception that business owners have is that when the customers see a logo, they instantly form an emotional response with the brand which will then lead them to buy the product or service.
But how does the brand recognition process really work? When the customer sees a logo such as the McDonald’s logo, the customer might remember experiences with the brand such as eating their food, dining at the restaurant, seeing their commercials. This will then trigger the emotional and intellectual response to the customer that they know do know the brand. Then this then leads them to make the purchase.
The bottom line here is, logos and branding go hand in hand. A well-crafted brand is not only defined by a beautifully designed logo. What makes it successful is the intent in creating a cohesive, pleasing and memorable experience for your customers.
Don’t know where to start? Leave it to the experts! Let iManila be your trusted partner when it comes to logo design and branding. With many years of experience in the industry, iManila can help you with your branding needs to help grow your business. Feel free to drop a message or send us an email at firstname.lastname@example.org to kick start your brand journey with us!