It’s the most wonderful time of the year for businesses! Your business should have a holiday marketing strategy by now. But, if you haven’t planned out one yet, don’t worry. We will help you develop your holiday marketing strategy. 

In this blog, we listed some ideas that can help you get more sales and revenue this season. Without further ado, let’s dive into it!

Start Your Marketing Campaign Early

Start as early as possible! Before December rolls around, your target market should start thinking about your brand and their holiday shopping. This is why you should always need to work on your seasonal marketing campaign early.

Before November or December, holiday marketing campaigns can already be launched. Most people buy gifts early even though there are also many consumers who are prone to last-minute shopping. Get the attention of this audience by delivering out holiday advertisements and seasonal sales ahead of time. With this strategy, you can motivate these early shoppers to purchase your product.

It’s The Most Wonderful Time of the Year for CONTENT

Since it’s important to start your holiday marketing campaign early, it is in your best interest to also plan your holiday content in advance so you can be ready to publish once the timing is right.

By reading this blog, we know you are already thinking about it and that’s a great place to start!

You should not wait until the day before a sale to send an email, and you cannot expect to rank in SEO with your content overnight. You will have a wealth of holiday content ideas once it’s time to go live when you start today.

Try to take a look back at your previous holiday content and think about what you can learn. If you had content that performed well, maybe it only needs to be revised a bit to be updated. Use a holiday content calendar to stay on top of the year’s trending keywords. Of course, there may be some items from last season that you’d prefer to forget. You can also look for content from other websites to base your content when you create a new one. One more thing, you can also change your website design to a holiday theme.

Have A Compelling Offer or Give Out A Holiday Sale

Holiday discounts can serve important purposes. It can serve to drive sales for the busiest buying season of the year. It also makes your brand more competitive, with discounts being offered by competitors, so it is necessary to offer some holiday sales and special offers. 

You can also consider whether there is something you can add that comes at little or no cost. You can either give a bundle a product or service or maybe offer a free consultation. All you need is a little imagination.

Produce Festive Ads

You can focus on creating ads that feature a holiday theme in the ad copy or graphics, if you are investing in pay-per-click advertising, For example, your ad copy may put in the text layout, “Get the perfect gift this holiday season,” to emphasize the holidays and/or put holiday decor on your graphics. You can definitely extend this strategy to your content too.

Gratitude Is Always On-Trend

The theme of gratitude extends by weaving its way through all the season’s holidays because the end of the year is an emotional time. So might as well give thanks to your potential and existing customers this season.

Holiday content trends may come and go but what will never go out of style is showing gratitude for your customers and community. Consumers always love to hear they are  appreciated or have made an impact.

You can definitely do an entire gratitude campaign. The only caveat is that your expressions of gratitude must be genuine. So get personal! Some examples are providing a special offer or discount code for your loyal customers, hosting a giveaway, shouting out your customers or members of your audience on social media or creating hand-written notes or letters in every purchase.

iManila can definitely help you with your future holiday campaigns. With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative information technology, web, and digital solutions. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, technical support, and digital marketing services needs.  Talk to us!

The holiday season is just around the corner and so are the holiday shoppers. In a survey, 85% of consumers said that online shopping is part of their holiday shopping plans. And as an online business owner, you cannot just disregard this statistic.

With that being said, is your business website ready for a high volume of website traffic and engagement? Review your web hosting plan. Everything depends on your hosting solution – performance, resources, security, control – everything!

If your e-commerce website is hosted on a dedicated server, there is no need to worry about its overall performance during the holidays. But, if it is hosted on a different server, you may want to make a switch before the holiday comes.

So, why migrate to a dedicated server? Let’s have a closer look.

Supports massive website traffic

If you have a shared web hosting plan, your website would have a hard time to deliver high quality performance when a certain number of daily visitors is reached. This is because resources are split among multiple websites in this type of solution.

Unlike with a dedicated server, even if your business website exceeds 1,000 daily unique visitors, high quality service is guaranteed.

Increases security

Expect hackers and other cyber threats to be on the prowl during the holidays. Increase your website’s security and protection by moving it to a dedicated server. This solution provides stronger security than a shared server. 

For instance, distributed denial of service (DDoS) has been on the rise for years. It refers to a cyber threat that floods a site with fake traffic in order to shut down a server. If you’re using a shared server, you don’t stand a chance against DDoS resulting in downtime during the holidays. However, with a dedicated server you get to enjoy DDoS protection and the capability to add more protection as needed.

This is also highly recommended for those business websites that deal with sensitive, large amounts of private data.

Improves page loading speed

Slow page-loading time can be frustrating. If your page takes longer than three seconds to load, expect holiday shoppers to abandon you. Plus, it could harm your search engine optimization (SEO), making it hard for potential customers to find you.

But, the good news is that you can optimize your page loading speed by migrating to a dedicated server. Again, since the server is exclusive for your use alone, therefore, all the resources are for your own consumption too.

Provides huge storage capacity

In a shared web hosting solution the storage is limited since the server’s storage is shared to multiple websites. Unlike with a dedicated server, the storage is all yours. You will be needing all that storage for the holidays. Imagine, holiday content, promotions, shoppers’ data, web design – all of these take a huge storage space.

Gives you peace of mind during the holidays

As an entrepreneur, you’ll be worrying about a lot of things this holiday season – inventory, marketing campaigns, sales, and others. By having a dedicated server, you can cross out your business website’s performance on the list. You’ll have the assurance that your website will perform at its best, working for your advantage during the holiday season.

Gear up for the holiday season. Keep up with the demands of the occasion than be sorry later on. Upgrade your hosting plan now to a dedicated server with iManila!

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative information technology, web, and digital solutions. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, technical support, and digital marketing services needs.  Talk to us!

Christmas is just around the corner and a lot of people have already started spreading Christmas spirits through their websites. How about you? If you haven’t done any preparation yet for your site, don’t worry, you still have time to make some quick changes.

To make the process a bit faster, we have prepared some web design tips to make your website merry during the holidays.  So, let’s get started!

 

Consider holiday color scheme

Try adjusting the colors of your current web design to come up with a shade associated with the holidays without losing your branding. For example, if your brand color is red, you may adjust it to a burgundy red, maroon, or crimson. If it’s blue, try the shade cyan cobalt blue and maybe add some touches of silver. Play with your website’s color scheme and you’ll find how your website can easily carry a unique holiday theme.

Choose eye-catching CTAs

Call To Actions (CTAs) that are holiday inspired are a great way to gather online customers in the Christmas shopping spirit. CTAs like “sweet treats from us to yours”, “12 days of surprises”, “‘tis the season to glam up” and such will definitely catch your website visitors’ attention.

Just as well, don’t forget to put importance in the proper placement of your CTAs on your business website. Put it on your homepage where people can immediately see it. You may also insert it on other high-traffic subpages of your site if you want.

Add creative banners or pop-ups

While some may call it a “call to action”, banners or pop-ups are a good addition to your site. It allows your business website to have more space for images and links. You could use this to highlight special holiday offers or a link to your holiday catalog. It’s great for extra emphasis.

Switch your fonts

For a holiday themed web design, consider choosing unique font designs that are often used during holiday greetings or on holiday decorations. In that way, you can also lift the spirit of the holiday to your consumers. Consider cursive fonts, which is a very popular choice among e-commerce websites.

Update your business logo

You can change your logo by adding some holiday decorations into it. You can either change it into a holiday themed color or add a Santa Claus hat. This is to show your consumers that you are celebrating the holidays with them.

Include holiday offers

Add some holiday offers to your business website. May it be a holiday item, a christmas card, or holiday gift wrappers, it would be a great addition to your site. Just make sure that it is still in line with the brand or product that you are originally selling.

Add holiday themed photos

For the final web design tip, add holiday themed photos. Since you already changed your website color, fonts, and so on, use Christmas themed photos as well. In this way, it will look more put together.

We hope that these web design tips help you redesign your website for the holidays. You can always continually edit your website to accommodate for specific holidays ahead. Don’t forget to create quick changes to your social media pages as well to lift up the spirit of Christmas.

Need help redesigning your website? Talk to the experts of iManila!

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative information technology, web, and digital solutions. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, technical support, and digital marketing services needs.  Talk to us!

With the growing popularity of Facebook nowadays, it is no surprise that many businesses utilize this platform for online advertising. If you’re one of those people who are planning to invest in social media advertising specifically in Facebook Ads but don’t know where to start, then you’re in the right place! 

In this blog, we listed various types of Facebook Ads to help you decide what’s perfect for your business! Read to know more.

Types of Facebook ads

Stories ads

Stories ads are a type of digital marketing that shows up when users are watching stories rather than scrolling through their news feed. Since stories are trending right now, this is actually a great way to promote your products. To make it effective, your image or videos must appear in a vertical format so that they can work properly.

Messenger ads

Messenger ads are a great option for businesses that want to add a personal touch to their products and services. They usually appear in users’ chat tabs as well as in between messenger stories. When using this type of ad, you can edit the messenger chat and redirect them to their preferred destination. It can either redirect to your website, app, or a direct message with your Facebook page.

Augmented reality ads

If you want something different and want to give a unique experience to your audience, then Augmented reality ads are definitely a great option to use. In this ad, users have the ability to view your products from new angles and virtually explore the products. Overall, this gives your audience a realistic shopping experience.

Image ads

As the name suggests, image ads use photos to advertise products and services. It allow marketers to use boosted posts or create dedicated ads for Facebook image ads and a call to action.  Take note that Facebook recommends keeping the words to less than 20% of the image. Too many words may be distracting for users. As a result, it could lead to the rejection of your ad.

Video ads

Video ads are one of the most popular Facebook ads that are used today as it tends to be more engaging and informative. This is perfect for start-up businesses to use since it is highly engaging and effective to use. Currently, more than 1.25 billion people consume video on the platform each month. To make this type of ad effective, all you need to do is follow your video requirements, including Facebook ad sizes, aspect ratio, and video length.

Instant Experience ads

This is another type of ad that gives users a unique experience. Basically, Instant Experience Ads feature a full-screen, multimedia ad that delivers rich content experiences to audiences. Compared to other social media ads in this list, it has a lot of capabilities that allow users to view images, watch videos, swipe through carousels, click through to tagged products, and even tilt to pan for unique angles. Overall, this is a highly engaging Facebook ad type and leverages a combination of assets to give your audience an immersive user experience.

Poll ads

If you’re a start-up business or planning to launch a new campaign and want to know the interests of your audience, Poll ads are the way to go! This type of ad gives marketers the ability to survey their targeted audience with a question, offering them two answers to choose from. This is an effective ad for boosting engagement with your existing audience, as well as generating brand awareness among new potential customers.

Slideshow ads

Slideshow ads are a great option to use if your team is simply looking to repurpose ad assets you already have. What happens here is Facebook takes your image ads and puts the files together in a slideshow video format. This can help you leverage the power of video without needing an extra budget for videos, which can be costly.

Collection ads

If you have a commerce platform for your business and want to turn Facebook users into online buyers, then collection ads might work for you. It features a main image or video, as well as three smaller images that showcase your other products underneath. Moreover, once they click this ad, it can redirect them to the actual commerce website to purchase the product.

Carousel ads

Similar to collection ads, it lets marketers feature images to advertise their products. The only difference is that carousel ads can feature up to 10 images or videos. What’s great about this is that every image or video can have a unique link, so this is a great Facebook ad type if you’re promoting a product collection.

Lead ads

Lead ads are beneficial for business owners who are looking to grow their email database and potential customers. With this social media ad, digital marketers can create a survey form that the audience can fill out and submit a form. Moreover, lead ads auto-populate most of the fields in the survey so people can fill it out easily. As a result, it reduces friction, which makes them more likely to complete the signup form.

Dynamic ads

Dynamic ads is a type of social media marketing strategy that connects your store’s product catalog with your Facebook. Compared to other ads here in this list, the ads they see are personalized and relevant to their personal interests. With this ad, you can create carousel ads for different categories and show them to users who’ve visited pages within the corresponding category.

Now that you know all the options, invest in a digital marketing agency now, and let us help you achieve your facebook advertising goals!

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. iManila is a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, technical support, and digital marketing services needs. 

Work together with top advertising and digital marketing agencies in the Philippines like iManila and make your brand goals become reality. Talk to us!