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Category: Our Ideas

choosing the right web hosting provider

Reliable web hosting is essential when building a website for your business. Your website files are all stored in a remote computer server which is called a host. It works when a certain online user wants to view your website and searched for your domain name or website address into their browser. Then, their computer will connect to your website server and your website content will be delivered to their browsers.

Easy as it may seem but web hosting involves various technical processes and technologies. Thus, a web hosting provider or company is a business that has the technologies and services needed for your website or webpages to be seen on the Internet.

To help you out, here are the important factors to consider when choosing the right web hosting provider for your business:

Type of Web Host

With the prevalence of digital media, it’s much easier to get hosting services today from both local and foreign providers compared to how it is a few years back. However, before you get one for your website, you must first know the different types of hosting services that are available and what suits your business.

Here are the three different types of website hosting that you can choose from:

  • Virtual Server Hosting – This is also dubbed as a virtual private server (VPS) that is available for your web hosting needs. It is actually a virtual server that a user perceives as a dedicated or private server even though it is installed on a physical computer that runs multiple operating systems. This kind of hosting is a shared system and has lesser user traffic but provides good speed. Web contents are loaded faster in this type of hosting system.
  • Cloud Shared Hosting – This hosting system is one of the most common and usually the best option for small and medium enterprises. In this kind of hosting, the web space is being shared with multiple business entities while the maintenance and cost of the web hosting service are also being shared by the users. With this, you only get charged for the space that was allocated for you.
  • Dedicated Hosting – In this kind of hosting system, excellent performance can be guaranteed. Dedicated hosting is where a business entity leases an entire server to provide their clients with their own data center. While this type may cost more than the other two, it promises great speed and full control over the server.

Correct Bandwidth and Security

Make sure that the provider whom you are coordinating with can provide the right bandwidth and disk storage space that you require. It is also ideal to go for a provider who can also offer Security Sockets Layer or SSL Certificate that can add protection to your website from potential hackers. (Read our previous blog about why it is important for you to have an SSL Certificate.)

Customer Support

It is ideal for you to get a web hosting company that can provide you with 24/7 Technical Support. When it comes to website maintenance and making sure that your website is always up and running, your provider must have a reel time helpdesk through live chat, mail or call to resolve your queries on the dot.

Now that you have an idea on the various factors to consider when choosing the right web hosting provider, the next step is to look for the best and most reliable company that will not just cater your needs but will also exceed your expectations.

Turn to iManila and see our excellence as it happens! Experience the best web and email hosting in the Philippines with powerful features engineered to provide 99.95% uptime and availability, day-in, day-out.

Contact us now or send us an email at info@imanila.ph!

improving your website's bounce rate and average time on page

Great news! Your website is up and you’re already seeing a lot of traffic coming in. But wait, why isn’t there any engaged and invested visitors on your website?

It seems that there are more exits than those who are staying and browsing through. Well, there might be a few analytic components that you are overlooking. Truth is, most businesses are experiencing those same problems on their website, where sadly, bounce rate triumphs average time spent on your page.

The good news is, we’re here to help you! Here are a few tips and ways on how you can improve your website’s bounce rate and average time on page performance.

Work on your website’s structural issues

If you are having trouble with your high bounce rate metrics, it is ideal for you to try and put yourself from a visitor’s perspective. Make sure that there aren’t any errors like 404 pages on your website, and that all your pages load successfully without any image errors.

Improve readability of your pages

When creating a website, one of the most important things that you should look out for is your choice of font. It should be clear and readable. Avoid using dramatic or heavily stylized fonts that can be too hard to read. As your primary digital asset, your website should also feature relevant, informative and engaging content to help build your brand’s credibility.

Build trust and credibility

Adding testimonials and photos of people such as your team or customers can make your website appear a lot more trustworthy. Badges, awards, and certifications can help boost your website’s credibility even more. It makes visitors comfortable to engage on your website and establish a sense of security that they are dealing with the right people to potentially, conduct business with.

Make sure your website is easy to navigate and that CTAs are easily found

Improving your website’s bounce rate and average time on page will ultimately affect your SEO positively. Thus, you have to prioritize on enhancing the UI (User Interface) and UX (User eXperience) of your website. Take note that having a UX/UI-focused landing page will enable your website to captivate your website visitors and ensure that they will engage in what you have in store for them.

To learn more, contact us at +632 490 0000 or visit our website at https://imanila.ph/.

seo and sem perfect marketing tandem

The continuous rise of mobile and online users all over the world has definitely led to more and more companies venturing into digital marketing.

With its fast-paced growth comes constant (and sometimes abrupt) changes in algorithms and features, in which most business owners can’t help but be lost in a sea of digital platforms, strategies, and skills required to run an effective marketing campaign.

Among the most important aspects of digital marketing is Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

While these two generally share the same goal of directing visitors to your website, it is essential to note the differences in running each type of campaigns.

To walk you through SEO and SEM, here are some basic insights to differentiate the two:

While there are identifiable differences between the two, companies, especially those with new websites are highly advised to do both at the same time. Running an integrated SEO and SEM campaign provides businesses an opportunity to build visibility and direct traffic to their website faster and more efficiently, which can later on, potentially generate more sales or conversions.

Need a hand in running SEO and SEM campaigns?

Let iManila be your partner in running effective SEO and SEM strategies for your brand. As one of the leading full-service web and digital marketing agencies in the Philippines, iManila has successfully delivered and is continuously running effective SEO-SEM campaigns for both local and international clients, and has, in the process, received the prestigious Google Partner badge.

To learn more about our digital marketing services, contact us through our website at www.imanila.ph.

5 industries that will benefit from digital marketing

Digital Marketing has changed the game for brands especially when it comes to building awareness and brand recall with their target audience. Likewise, the competition in the digital age for valuable and relevant content to achieve high engagement rate has been high and rough. That’s why, when the competition is this high, we turn to numbers to determine the effectivity of digital marketing campaigns.

Only a few brands can nail the trifecta of digital marketing that is consistent quality content, high engagement rate, and great ROI. Here are 5 industries that are acing their digital marketing game with great ROIs

Food and Fitness

The #1 motto of the food and fitness industry is probably “Real People, Real Results”. Nothing screams quality and credibility like customer testimonials and reviews, which the Food and Fitness industry is very good at. More and more restaurants, meal plan brands, fitness brands are turning to digital to show how great their products and services are. And content creation comes almost too easy for them as their customers are too most likely to do about 50% of the job for them- through user-generated content.

Legal

More and more traditional companies are turning to digital marketing to gain more clients. One perfect example is the legal industry. Aside from attracting more clients online through digital campaigns, some legal firms have also turned to e-commerce for faster delivery of their services. Simply drafted documents like Affidavits, Leases, and Contracts can now be “ordered” online. Exciting times indeed!

Retail

A lot of big retail companies are closing their physical stores and have started to migrate to e-commerce. E-commerce brands are increasing rapidly and every day they are adding more value to their brands. Especially with the rise of content creators like Instagram Influencers and Youtubers, the retail industry has become more aggressive with their digital marketing efforts. Most retail brands will team up with famous and established online personalities with a big following. E-commerce retail brands have managed to combine affordability with fast fashion, along with the convenience of e-commerce shopping and more and more people are getting on board every day.

Healthcare

Just like the legal industry, other traditional companies in the healthcare industries have also started to venture into digital. According to a Deloitte study, 52% of consumers search for information online for treatment options for their health concerns. (www.medium.com) Whether it’s individual practitioners or healthcare companies, you can easily find them online.

Media and Entertainment

One of the biggest shifts from traditional to digital is the Media Entertainment industry. In TV for example, more consumers are subscribing to streaming services instead getting cable TV. When you go online, you’ll immediately see tons of ads- whether it’s about selling and promoting a product or service, a movie, a person, and more. Media practitioners are starting to realise the power of online advertising, with its various advantages from being cheaper than traditional advertising, higher audience reach, and measurable results and insights that they can access anytime.  

Shifting to digital can be tricky especially if you don’t have the right people to do it for you. iManila can help you achieve your goals with valuable and relevant digital marketing strategies. Call us at (02) 4900000 or email us at info@imanila.ph and let us know how we can help you.

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