The emergence of cloud technology has taken the world by storm and for hosting, it is no different. What exactly is the cloud and why is cloud hosting the better choice over the more traditional hosting option? We will take you through everything you need to know about cloud hosting and why you should migrate your website and emails to the cloud. 

Cloud technology 101 

Transitioning to cloud technology means moving or migrating your data, software, applications to the cloud where they can be accessed anytime and anywhere. This is a far cry from traditional means of storing your data which involve disks and drives in order to be accessed. 

The cloud has become very prominent to the point where most of the things that we interact with on a daily basis involve the cloud from storing our data online in drives, listening to music shared across multiple devices, and more. The defining characteristic of the cloud is that it is easy to access, making it extremely convenient for everybody. 

Why businesses should migrate to cloud hosting

There are many considerations for businesses to move to the cloud but one of the main reasons to do so would be to meet the ever-growing needs of customers. Companies that do not adapt to this can risk getting behind the trend and their competitors. The cloud can also help give easy solutions and offer a better environment for scaling in the future as it does not have any of the limitations traditional hosting faces. 

Benefits of cloud hosting 

• • Increased uptime of server – Hosting on the cloud can give you the maximum network uptime possible with no single point of failure. If one server is unable to take your request, any of the other servers can take its place — something that traditional hosting cannot do. 

• Better security – Cloud hosting equips businesses with an infrastructure that ensures data is secured at different levels from data, application, and physical security. Companies can rest assured that they get firewalls and backups, data isolation and storage segregation, customer identity management, and encrypted solutions. Traditional hosting lets you share your resources with other websites on the same server or get a costly private dedicated server. 

• Scalability – One of the biggest advantages of the cloud is scalability. Resources can be instantly allocated to meet the growing needs of your website. While the traditional hosting method requires physical machines which have their limits on resources, cloud hosting allows sites to add or remove resources such as storage, RAM, and bandwidth from the network of servers. 

• Backup options – Disaster recovery can be tricky with traditional hosting with just a single server. Cloud hosting is superior as they automatically back up data in their interconnected servers. 

• Cost-effective – Cloud hosting lets companies only pay for the resources that they need so there is no need to invest in any infrastructure that might not be used. This lets companies allocate their resources to more important areas. 

• Better performance – Cloud hosting benefits from the latest technology. This means that you can customize and integrate your software depending on your company’s needs. Sites hosted via cloud, in general, perform better than those hosted in a more traditional method. 

Ensure your company’s website is reaping the benefits of hosting on the cloud. Having the right kind of web hosting can help not just in your brand’s overall image but also help you achieve your business goals by having good performing and reliable business websites. iManila is a digital marketing company and one of the best web hosting providers in the Philippines with years of expertise in web hosting, email hosting, and web design and website development. Connect with us and see how we can help improve your business website today!

Do you currently have a website or are planning to create one soon for your start-up business? If so, then you’re definitely going to need cPanel! For those who are new in the online market and not familiar with this tool, cPanel is basically a popular web-based control panel that helps in your website’s management using a graphical user interface (GUI). 

Through cPanel, you can manage your website easily without the need to hire highly qualified website developers to create them for you. Moreover, compared to other website development tools, cPanel is quite easy to use and provides many beneficial features. 

With that said, however, there are still some people who tend to get confused when using cPanel. This is why the developers came up with an idea in creating a new cPanel theme, “Jupiter” which features two new main pages such as the Tools and Solutions page. Here’s a rundown of cPanel’s new features.

New Features of cPanel

The Tools Page

• Jupiter – Tools Page

To make cPanel much easier to navigate, developers thought of creating a Tools page. This is the default home page wherein all the listed cPanel’s applications have been grouped into categories. With this new update, you have the ability to click on and drag these groups to arrange them in any order. 

On the contrary, if you’re looking for additional information, all you need to do is go to the right-sidebar where General Information and Statistics panels display website and server details as well. 

• The Solutions Page

The Solutions Page was made specifically for beginners who are having trouble understanding cPanel. To help them use cPanel effectively and efficiently, the developers placed the top twenty questions users usually ask to cPanel’s Technical Support. 

Once you go to this page, all you need to do is click any of these questions and it will take you to cPanel’s public documentation to help you find a solution to your issue. However, if you haven’t found the answer you are looking for, you can also look for links, video tutorials, forums, or visit the cPanel University to know more.

Other Features To Look Out For in Jupiter!

• Guided Solutions

Due to the large number of features that cPanel offers, it is quite easy to get lost while using it. For this reason, developers are also working on creating a “Guided Solutions” feature to help those who are not familiar with using cPanel. This will introduce key features within cPanel, allowing people to deal with some of the platform’s more advanced tools.

• Customization

Another thing you definitely need to look out for this 2021 is the “Customization” feature that cPanel’s developers are working on! This tool gives hosting providers an easier way to customize color palettes and to change logos, without relying on complicated style overrides and custom CSS. Here are some examples of what’s coming next with this feature:

• Upload custom logos
• Change the color palette
• Add common questions to the help section
• Add resource links
• Link their own documentation and videos

Give cPanel a Try!

cPanel offers any person the confidence and control of running a successful online presence with its simple yet extremely powerful interface.

If you still have any questions regarding web hosting and website development or how to manage your online platform, then let us help! Here at iManila, our hosting and development solutions are engineered for powerful and reliable performance online. From shared and dedicated hosting to web design and development, you can rely on our solutions whenever or wherever. Connect with us and see how we can help improve your website. 

For other technical support issues, visit our Help Center available 24/7 at https://imanila.ph/help/.

It’s the most wonderful time of the year! If you’re in the retail business, the Christmas season has always traditionally been the best time to boost your sales. Not only is Christmas usually the time of the year for consumer spending, but it’s also the time when consumers feel the most generous.

If you’re looking for ways to sell your product or services during this time of year, then you’re in the right place! Here in this blog, we will be providing you with several ways to boost your holiday marketing:

Give discounts and coupons

One of the best ways to attract customers during the BER months is by providing them with irresistible offers. So, make sure to think about what your offer will be and how you want to relay the message to the people. Some examples of the discounts and coupons that you can use include:

• Free shipping
• 50% off
• 20% Cashback
• Freebies
• Limited time offers
• Mega sale (10.10, 11.11, 12.12)

Provide them with a solution

While selling your product may be the main objective, it is important to market your product by means of showing consumers the kind of solution your product can provide. This will help establish trust and eventually help you gain loyal customers in the long run. For this reason, we recommend understanding how you can offer tips and tricks that will simplify the daily life of your customers, or offer a solution to their problems. Some examples you can try include:

• For toy stores, you can write a blog about “Ten skills your child learns while playing board games with their friends.” 
• For fitness establishments, you can write a blog on “How to maintain your weight during the holiday season”. 
• On the contrary, if you own a coffee shop, you can write about “How to add a little holiday twist to your latte at home”.

Choose your platform

The most important thing you need to remember is that you cannot advertise your brand anywhere online since it requires you to pay tons of money. This is why if you’re on a budget, you need to pick your platform wisely. 

Regardless if it’s print or online, you need to assess where your customers usually spend their time and promote there. At the end of the day, it all really depends on your industry and the location of your target customers.  Here are some examples you can try:

• If your business is inside the mall, it may help to target your ads to people who frequently visit that mall or live nearby. You can advertise using Facebook ads and use the mall as a point of interest as well.
• Additionally, if you are a fashion brand that has a physical store but also sells online, you can offer special online-only sales via email marketing, social media marketing, or SMS advertisements.

Know your target market

If you’re planning to sell your products or services online, it is important to take into account customers that are interested in what you’re offering. To gain revenue during this time of year, make sure to ask these questions to yourself:

• Who do I want to sell my products and services to? 
• Are the buyers composed of office workers or civilians who are simply looking for something that can help them during this season?
• What are companies looking for during the BER months?
• Which age group fits our products/services?

Change your branding and design

You may not be aware of this, but people actually tend to be more visual than text-based. This is why you always need to make sure that your design incorporates a great high-quality photo that will go with your message. 

Since it is the Christmas season, we recommend incorporating marketing materials that look festive while still retaining your branding aesthetic and accents. Moreover, if you want to go the extra mile to advertise your brand, you can also create limited editions of your products that incorporate the Christmas theme. Keep in mind that it is up to your branding aesthetic to see what fits well with your current design.

Happy BER months everyone!

Christmas is just around the corner, so it is important to always be prepared and ahead of your competitors. What are you waiting for? Make the best out of this season by planning early and offering something irresistible to your consumers today!

Here at iManila, we create various digital marketing strategies that can support your business objectives – whether that means driving awareness, generating leads, or increasing sales.

With 25 years of experience in the industry, iManila is committed to providing our clients with innovative digital solutions. We are a full-service website development and digital marketing agency ready to help you with your web design, hosting, and digital marketing needs. Inquire now and message us today!

These days, there are numerous ways to reach your customers through digital marketing. However, one of the most direct methods is through email marketing. Running email marketing campaigns has its own challenges but when done correctly, can give you the most loyal followers which may prove to be income-generating for your organization. Below we’ve outlined some email marketing tips digital marketers should know in order to add to their marketing arsenal and in order to create meaningful and well-converting campaigns.

Have a Good Call-to-Action Button

At the heart of every email is the call-to-action (CTA) button. The goal is to get customers to open and click your email in order to generate traffic to your landing page. Multiple CTAs can be a detriment and confuse readers from the real message that you are getting across, so having a singular powerful CTA can help drive better traffic to your website. 

A good email is one that guides the readers to eventually click on the CTA, teasing the different benefits of going to your landing page. Make sure that the message you are displaying in your email is the same as what is displayed on your landing page. Having a corresponding message can help make whatever you are offering more resonant to your readers. 

Encourage replies through a strong subject line and personalization 

Marketing today is more engaging than ever. Emails are not exempt from this as they can also be the starting point of conversation between a potential customer. You can encourage this by starting off with a strong and enticing subject line. What are you promising your reader? How can you make your email stand out in your reader’s inbox? 

Refrain from sounding robotic and impersonal. Much of effective marketing relies on that connection that you make with your potential customer. Try to personalize your email and make it sound like it is coming from a real person and work on your tone of voice. Personalization also matters in the content of your email, catering the message and content to what your segment or demographic may find most appealing. Are you using the tools that let you use your reader’s name? Are you sending out emails at the most optimal times? These are all personalization considerations for your email marketing strategy. 

Send test emails 

Think of this step as a way of proofreading your email before you send it to your actual recipients. Use this time to ensure everything is in order. Do they look the same way? Are they working across various email platforms? Is it optimized for mobile users? These are things you can check when sending test emails in order to make sure the actual email is at its best. 

Monitor analytics 

In order to gauge the effectiveness of a campaign, you turn to what the data says. These can bring a lot of insights to your campaign. For those using Google Analytics in their websites, you can integrate your data by tagging your emails with the campaign codes, giving you more insight into how visitors are getting to your landing page. Here are some of the most important metrics in email marketing: 

• Open rate – How many people open your email versus those that receive it. This tells you whether your subject line is enough to draw their attention. 
• Click rate – How many people actually clicked on your links or CTA versus those that opened it. This tells you if your content is compelling enough for readers to take the next step into your landing page. 
• Unsubscribe rate – This tells you if your message is resonating with your audience. High rates can mean that your mailing list could be the wrong target market. 

Despite having been one of the older channels of marketing, email marketing has continued to evolve with the trends. Creating meaningful engagement with customers is key to building that trust with them and turning them into customers. If you are looking to grow your business through email marketing, working alongside a digital marketing company can help bridge that gap faster. iManila is a digital marketing agency in the Philippines that is dedicated to helping businesses achieve their goals through their marketing expertise. 

Schedule a consultation with us and see how we can work together.

With 25 years of experience in the industry, iManila is committed to providing our clients with innovative digital solutions. We are a full-service website development and digital marketing agency ready to help you with your web design, hosting, and digital marketing needs. Inquire now and message us today!