Reliable web hosting is essential when building a website for your business. Your website files are all stored in a remote computer server which is called a host. It works when a certain online user wants to view your website and searched for your domain name or website address into their browser. Then, their computer will connect to your website server and your website content will be delivered to their browsers.
Easy as it may seem but web hosting involves various technical processes and technologies. Thus, a web hosting provider or company is a business that has the technologies and services needed for your website or webpages to be seen on the Internet.
To help you out, here
are the important factors to consider when choosing the right web hosting
provider for your business:
of Web Host
With the prevalence
of digital media, it’s much easier to get hosting services today from both
local and foreign providers compared to how it is a few years back. However,
before you get one for your website, you must first know the different types of
hosting services that are available and what suits your business.
Here are the three
different types of website hosting that you can choose from:
Server Hosting – This is also dubbed as a virtual private server (VPS)
that is available for your web hosting needs. It is actually a virtual server
that a user perceives as a dedicated or private server even though it is
installed on a physical computer that runs multiple operating systems. This
kind of hosting is a shared system and has lesser user traffic but provides
good speed. Web contents are loaded faster in this type of hosting system.
Shared Hosting – This hosting system is one of the most common and usually
the best option for small and medium enterprises. In this kind of hosting, the
web space is being shared with multiple business entities while the maintenance
and cost of the web hosting service are also being shared by the users. With
this, you only get charged for the space that was allocated for you.
Hosting – In this kind of hosting system, excellent performance can
be guaranteed. Dedicated hosting is where a business entity leases an entire
server to provide their clients with their own data center. While this type may
cost more than the other two, it promises great speed and full control over the
Bandwidth and Security
Make sure that the
provider whom you are coordinating with can provide the right bandwidth and
disk storage space that you require. It is also ideal to go for a provider who
can also offer Security Sockets Layer or SSL Certificate that can add
protection to your website from potential hackers. (Read our previous blog
it is important for you to have an SSL Certificate.)
It is ideal for you
to get a web hosting company that can provide you with 24/7 Technical Support.
When it comes to website maintenance and making sure that your website is
always up and running, your provider must have a reel time helpdesk through
live chat, mail or call to resolve your queries on the dot.
Now that you have an
idea on the various factors to consider when choosing the right web hosting
provider, the next step is to look for the best and most reliable company that
will not just cater your needs but will also exceed your expectations.
Turn to iManila and
see our excellence as it happens! Experience the best web and email hosting in
the Philippines with powerful features engineered to provide 99.95% uptime and
availability, day-in, day-out.
Contact us now or send us an email at firstname.lastname@example.org!
news! Your website is up and you’re already seeing a lot of traffic coming in.
But wait, why isn’t there any engaged and invested visitors on your website?
seems that there are more exits than those who are staying and browsing
through. Well, there might be a few analytic components that you are
overlooking. Truth is, most businesses are experiencing those same problems on
their website, where sadly, bounce rate triumphs average time spent on your
The good news is, we’re here to help you! Here are a few tips and ways on how you can improve your website’s bounce rate and average time on page performance.
Work on your website’s structural issues
If you are having trouble with your high bounce rate metrics, it is ideal for you to try and put yourself from a visitor’s perspective. Make sure that there aren’t any errors like 404 pages on your website, and that all your pages load successfully without any image errors.
Improve readability of your pages
When creating a website, one of the most important things that you should look out for is your choice of font. It should be clear and readable. Avoid using dramatic or heavily stylized fonts that can be too hard to read. As your primary digital asset, your website should also feature relevant, informative and engaging content to help build your brand’s credibility.
Build trust and credibility
Adding testimonials and photos of people such as your team or customers can make your website appear a lot more trustworthy. Badges, awards, and certifications can help boost your website’s credibility even more. It makes visitors comfortable to engage on your website and establish a sense of security that they are dealing with the right people to potentially, conduct business with.
Make sure your website is easy to navigate and that CTAs are easily found
website’s bounce rate and average time on page will ultimately affect your SEO
positively. Thus, you have to prioritize on enhancing the UI (User Interface)
and UX (User eXperience) of your website. Take note that having a UX/UI-focused
landing page will enable your website to captivate your website visitors and
ensure that they will engage in what you have in store for them.
learn more, contact us at +632 490 0000 or visit our website at https://imanila.ph/.
The continuous rise of mobile and online users all over the world has definitely led to more and more companies venturing into digital marketing.
With its fast-paced growth comes constant (and sometimes abrupt) changes in algorithms and features, in which most business owners can’t help but be lost in a sea of digital platforms, strategies, and skills required to run an effective marketing campaign.
Among the most important aspects of digital marketing is Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
While these two generally share the same goal of directing visitors to your website, it is essential to note the differences in running each type of campaigns.
To walk you through SEO and SEM, here are some basic insights to differentiate the two:
While there are identifiable differences between the two, companies, especially those with new websites are highly advised to do both at the same time. Running an integrated SEO and SEM campaign provides businesses an opportunity to build visibility and direct traffic to their website faster and more efficiently, which can later on, potentially generate more sales or conversions.
Need a hand in running SEO and SEM campaigns?
Let iManila be your partner in running effective SEO and SEM strategies for your brand. As one of the leading full-service web and digital marketing agencies in the Philippines, iManila has successfully delivered and is continuously running effective SEO-SEM campaigns for both local and international clients, and has, in the process, received the prestigious Google Partner badge.
To learn more about our digital marketing services, contact us through our website at www.imanila.ph.
Digital Marketing has changed the game for brands especially when it comes to building awareness and brand recall with their target audience. Likewise, the competition in the digital age for valuable and relevant content to achieve high engagement rate has been high and rough. That’s why, when the competition is this high, we turn to numbers to determine the effectivity of digital marketing campaigns.
Only a few brands can nail the trifecta of digital marketing that is consistent quality content, high engagement rate, and great ROI. Here are 5 industries that are acing their digital marketing game with great ROIs
Food and Fitness
The #1 motto of the food and fitness industry is
probably “Real People, Real Results”. Nothing screams quality and credibility
like customer testimonials and reviews, which the Food and Fitness industry is
very good at. More and more restaurants, meal plan brands, fitness brands are
turning to digital to show how great their products and services are. And
content creation comes almost too easy for them as their customers are too most likely to do about 50% of the job for them- through user-generated content.
More and more traditional companies are turning
to digital marketing to gain more clients. One perfect example is the legal
industry. Aside from attracting more clients online through digital campaigns,
some legal firms have also turned to e-commerce for faster delivery of their
services. Simply drafted documents like Affidavits, Leases, and Contracts can
now be “ordered” online. Exciting times indeed!
A lot of big retail companies are closing their
physical stores and have started to migrate to e-commerce. E-commerce brands
are increasing rapidly and every day they are adding more value to their
brands. Especially with the rise of content creators like Instagram Influencers
and Youtubers, the retail industry has become more aggressive with their
digital marketing efforts. Most retail brands will team up with famous and
established online personalities with a big following. E-commerce retail brands
have managed to combine affordability with fast fashion, along with the
convenience of e-commerce shopping and more and more people are getting on board
Just like the legal industry, other traditional companies in the healthcare industries have also started to venture into digital. According to a Deloitte study, 52% of consumers search for information online for treatment options for their health concerns. (www.medium.com) Whether it’s individual practitioners or healthcare companies, you can easily find them online.
Media and Entertainment
One of the biggest shifts from traditional to
digital is the Media Entertainment industry. In TV for example, more consumers
are subscribing to streaming services instead getting cable TV.
When you go online, you’ll immediately see tons of ads- whether it’s about
selling and promoting a product or service, a movie, a person, and more. Media
practitioners are starting to realise the power of online advertising, with its various advantages
from being cheaper than traditional advertising, higher
audience reach, and measurable
results and insights that they can access anytime.
Shifting to digital can be tricky especially if
you don’t have the right people to do it for you. iManila can help you achieve
your goals with valuable and relevant digital marketing strategies. Call us at
(02) 4900000 or email us at email@example.com and let us know how we can help you.