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Category: iNews

We can all look back and agree that a lot has happened this year. On top of health concerns, the economy was greatly affected. Businesses across the globe had to adjust and adapt to the changes brought by the pandemic.

One thing the COVID-19 affected was traditional retail as a whole. In a world that’s adapting to the online world, online shopping has become a part of our life.

Here are the reasons why holiday shopping will be different this year,

The people are now buying online.

Pandemic has brought lockdowns and social distancing that made us stay at home. The digital world has changed ever since then and brands had an opportunity to create online shops and choose different online commerce platforms that would help their business to thrive and survive.

All business owners are now focused to meet the requirements of an online shopper and, the convenience that it has brought is a huge deal in the customer’s buying behavior. A lot of business owners even launched online shops this year successfully.  It’s important to know Effective Seasonal Marketing strategies and work on them effectively to make sure that your brand doesn’t miss out.

COVID-19 has accelerated majority of the consumers’ shifts to direct-to-consumer.

According to the recent study of Yogov, 52% of DTC brands are increasing their expenditure on online ADS. The brands are in this research have seen surges in demand for household items, fashion, beauty, electronics, food, and more.

The businesses that adapted to the digital has been successful. For traditional retailers, their sales massively declined since the pandemic started. There are a lot of ways to for your business not to get left behind in the hustle and bustle of online marketing and sales campaigns over the holidays.

Every business and brand should encompass all given situations for business continuity and respond right to all types of risk the company may face. Online shopping has been ensured and is here to stay.

Fueled by a lot of changes in customer preferences and economic situations due to the pandemic and crisis this year, holiday shopping will be different this year. A lot of people have been collecting their gifts from the 10.10/11.11 sales and online sales will continuously increase this upcoming 12.12!

Unless you’re living under a rock, you will know how the ecommerce retail industry and online shopping is growing at a fast rate. One question to ask for your business is are you making the most out of the new normal way of online shopping? If not, start now and allow iManila to maximize your presence online from Web Design and Development, Apps Development, and Digital Marketing. Learn more and contact us now.

The global pandemic has accelerated online shopping. 2020 is posed to be a different year in terms of holiday shopping. Businesses will have to step up their online efforts in order to drive more sales. Following the trend is one of the best ways to keep your business afloat this holiday season. There are many e-commerce holiday season trends that are likely to have a drastic effect on online and overall sales this year.

Here are some e-commerce trends for the 2020 holiday season.

Online businesses should expect more return this year

Due to the increase in online ordering and shipping, e-commerce returns are expected to increase. Businesses should update their websites and inform their prospective consumers regarding procedures and policies. This will help to deflect inquiries and give consumers peace of mind before they purchase your product. Also, businesses should update product descriptions, and visual designs of the graphics on their e-commerce websites to help their target market understand what they are buying and prevent surprises that results in returns. It is also important to test the process of refunding payments and handling return shipments before the holiday rush.

Shoppers will look for sales

Majority of consumers wait for holiday sales before they purchase their gifts in advance. As early as October, there are many online sales for shoppers. Consumers prefer online sales as an effect of the pandemic. If you have a business online it is recommended to join holiday sales to attract more consumers to purchase your products.

Online shopping will increase this holiday season

85% of businesses believe that online sales will definitely increase this holiday season compared to previous years. Consumers these days prefer online shopping than going to the physical store. Online will be the best platform for the buyers to shop, compare prices, and read reviews of their fellow customers. According to Bazaar Voice Network, 61% of businesses expect higher purchasing through social media platforms because of the COVID-19.

Users will use UGC for gift research

According to a Bazaar Voice Network survey, July, August and September so far have a high rate of UGC interaction. UGC highlights that shoppers are engaged with customer reviews, photos, questions and answers as they search for their gift online. Businesses should consider their UGC strategy for the holiday season since purchasers look to this content prior to buying the product.

These are the e-commerce holiday trends for 2020 that businesses should keep in mind in order to stand out this coming holiday season. If you’ve never had the chance to upgrade your website, take this chance to boost your sales and marketing during the holidays in the time of Covid 19,  because many consumers prefer to purchase their needs and wants online. If you want your website to stand out this coming holiday season, iManila is equipped to help you make your website more appealing to your potential consumers. Visit us at www.imanila.ph to learn more.

We’re all in the midst of planning our marketing campaigns for this coming holiday season. This means having to update our websites with promotions and even writing more content geared towards the coming season. Though we’re still in the midst of the global pandemic – the truth is, business owners and consumers alike have stood up to these challenges with resiliency and adaptation to change.

But one thing’s for sure – that one of the most successful strategies that many businesses have adapted this year is a strong online presence through their website and through various digital marketing strategies. Companies who have adapted early even before the pandemic are now reaping the benefits of not having to stop operations despite the pandemic.

For those who are only starting to think about their Christmas strategies, this blog is for you! Here, we’ll share some tips on how to get your website holiday ready for this coming season!

Tip 1: Create a Calendar for Marketing Plan and Execution

Creating a cohesive calendar for your digital marketing plan should be implemented – this will track both you and your customers’ progress and to guarantee that you are ready for the holiday season.

In plotting the calendar, highlight important dates then work your way backward to leave enough room for other execution. Along with plotting comes planning your creatives in advance. What creative direction will you use for your ad visuals? For your email marketing? What about other promotions? Then provide a specific amount on how much marketing Dollars you would want to spend and which channels you want to spend it on. Doing this will give you a clear goal that will help you to stay focused and deliver the best campaigns targeting different consumers.

Tip 2: Be in the know for the Latest eCommerce Trends

In the past years, eCommerce websites have emerged at the top with many consumers preferring to purchase online directly on a company’s website. In the recent months (and we’re predicting in the years to come) many small businesses would venture to eCommerce to increase their reach and to virtually make it easier for consumers to purchase their products.

For a few tactical ideas that you can try to boost more traffic to and engagement to your online store, look for trending products to add to your store using Google trends and also look for “most popular” search in the biggest eCommerce platform. Another is opting for using hashtags to your products and tapping influencers to get social love and maximum online presence.

Tip 3: Plan Your SEO Strategy

SEO may be a slower burn than paid advertising when it comes to generating traffic for a website, but trust us, it helps to maintain strong digital presence in the long run. It takes time to build presence with SEO through keyword-rich web pages and well-written content. That’s why integrating a blog page with written articles can help customers search on google on specific topics they want.

Create blogs that will increase internal linking within your pages. This will be able to let your customers explore your website fully.

Tip 4: Design & Implement an Engaging Website Experience

Visualize yourself as a customer, what would you like to see, receive or check when looking at your website for information, products or services? Have a clear goal of what your website looks like for easier navigation – from design elements to site layout, to call-to-action and more. Remember that poor web design can cost your business.

For more design tips and better customer experience, have a personalized approach website message with top bar notification messages, pop-ups and more according to time, location, number of previous visits and more. ay also consider writing dedicated messages for new and returning customers. Remember that

Tip 5: Ensure the Website & Online Store ar­e Optimized for Fast-Loading

This is quite critical yet needs to be run in a smooth and no-glitch process. Always make sure that your homepage loads quickly as it affects the bottom line of your business. Keep your homepage clean from any widgets, like photo or product galleries, Facebook Messenger, Google Maps, YouTube iframes, etc. You can place them anywhere else on the website – but just don’t bombard your website with unnecessary widgets.

In this day and age, having a fast-loading website is a PLUS. Slow website loading not only increases your website’s bounce rate but it digresses consumers away from having a great shopping experience on your website.

Tip 6: Create a Loyalty Plan

This technique works wonders all the time: give someone something like loyalty points, which makes them more likely to do something for you in return — like share a commodity or service with their friends. A loyalty plan can be in any form as everyone will follow the same basic principle.

Tip 7: Budget, Create & Optimize Digital Ads & Social Campaigns

The holiday season is truly a time for preparing a budget only for this season. Be ready to optimize your digital ads and social campaigns. Don’t get left behind and make use of the effective seasonal marketing strategies. In order to successfully implement a campaign, track both impressions and clicks of ads, email blasts and social media campaigns results from different user groups to adjust effectively in the coming months.

Tip 8: Let Customers Contact You Easily

It is very important to be alert to your customer’s needs and issues and be ready to address every website or marketing conversation with your customers. Even though we miss the face-to-face experience of going to a store and speaking with an actual person, it’s always good practice to communicate via online messaging.

To have clear and smooth transactions with customers, suggest personalized rules that show contact forms during off-hours or an alternative off-hours phone number.

Tip 9: Turn Curious Shoppers into Repeat Customers

All retailers love new customers who are curious to know what your product is all about. But the key here is to turning them into repeat buyers who love and who will endorse your product. In order to generate more repeat customers into your website, let your customers experience being important when they visit by giving them gift vouchers. This will encourage them to shop more and return as frequent as they want.

Just as well, target your digital campaigns towards customers who have purchased from or visited your website before. This will remind them of your product and naturally if they were happy with their first visit or purchase – most likely they will make a repeat purchase!

Tip 10: Persistently Create Valuable Content

Managing a website is truly a challenge, but with proper navigation and original content, you’re keeping your website unique and fresh to everyone who visits.

Keep in mind that your audience should be excited to hear from and engage with your business. It’s also vital to be interactive whenever possible — create competitions, hold special promos, etc. One other tip is to create content that is always up-to-date and in line with current events and holidays. This keeps readers on their toes knowing that content is made with the right circumstances in mind and that each content is new and fresh!

The holiday season is fast approaching. Don’t let your business get left behind during this Christmas season. A website with a great design is crucial especially in this day and age. iManila can create an exceptional yet easy to navigate website that will convert curious customers into repeat buyers. Learn more by contacting us now!

The pandemic has turned the whole business world upside down. People staying indoors and being more cautious has significantly limited operations of many establishments. While many retail merchants have been affected by this turn, it doesn’t mean your business should too.

Luckily, there are many tools and solutions available at our disposal to still connect with consumers and stay relevant even when meeting physically has become difficult. With the holidays coming up, what businesses can do is to gear up on their online marketing presence to interact with their prospective customers. The holiday season is still much anticipated by both buyers and sellers alike so here are some useful strategies for your business to keep up with the changing times.

Boost your eCommerce (it’s never too late) 

If you had previously not thought of launching an eCommerce site or platform, then now is absolutely the best time to do so. Research shows that mid-April saw a rise in online shopping orders by 146%, while in February the online conversion rates were only at 8.8%. This shows that even at the early stages of the pandemic, consumers were already adapting online to mitigate the risks of traditional shopping. Adobe’s study shows that 78% of customers still plan to spend the same amount of money for the holidays and even more.

If you were not convinced by online shopping then, then these numbers should convince you, given the positive outlook for many online merchants even at a time of the pandemic. It’s never too late to join the eCommerce bandwagon

Get with the Times, Encourage Contactless Transactions 

Appealing to what is the norm can win you over some customers. Social distancing has now become a norm for many people, along with minimizing as much travelling and contact as possible. Seeing businesses do the same shows customers that you don’t just mean business but that you are also sensitive about what they need. Successful online sellers have been encouraging their customers to purchase online to help customers feel safe. While this calls for greater effort on the part of the businesses, it is something that will pay off.

If you plan to capture a younger target market, Gen Z are actually the widest adopters of contactless activities. Ads that target this younger crowd make it more likely for them to take advantage of this type of transaction.

Have Your Brand in Multiple Channels 

Studies have shown that many channels affect customers while they are in their customer journey from researching all the way to purchasing. In this day and age, one channel is not enough. A key takeaway here is knowing how each of your channels can work together to help customers in their journey. They may go to your Facebook or Instagram account and check your posts and customer reviews, but it is through your eCommerce website that they close and make the deal.

60% of all e-commerce visits have been through mobile, so that is another factor to consider. Is your website mobile-friendly? Do you have social media presence that any customer can just look up with their phones?

Exploring many channels is great in also being able to expand your brand’s reach. Know your different audiences on Facebook, Instagram, your website, and so on.

Plan Special Holiday Promotions 

There is nothing more enticing than a special offer. Some tactics such as limited sales, promo codes, free samples, e-gift cards, or early access, are ones you can use for your business to catch the eye of many new customers. This is also great in creating touchpoints with existing customers and showing them that you are offering them something new and valuable.

You can time your campaigns with dates customers already associate with promotions such as November 11 or December 12. This can show your customers that you are going with the times, since customers may already be ready to spend during these times.

In Conclusion

Don’t let your business get left behind in the hustle and bustle of online marketing and sales campaigns over the holidays. Think of this as a great opportunity for your business to explore new territory and hopefully find a place to stay even during these uncertain times. A takeaway with all these strategies is to be open and flexible so that even when challenges such as a pandemic arises, your business is still rolling with the times. There is no true one-size-fits-all solution to each business as each one is unique, so being willing to try and adapt is one trait that all businesses should have in order to survive. Jumping right into digital marketing can be scary, but it doesn’t have to be, especially with the right partner such as iManila. Learn how we can work together when it comes to crafting you an effective holiday online campaign.

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