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Category: iNews

Facebook has been dramatically evolving, updating, and innovating since its inception. This has given many brands and advertisers the worst headaches while at the same time the best successes of their lives, as the platform grows not just to be more complex but to be highly beneficial at the same time.

In this blog, we will show you 10 of the most useful Facebook advertising tips and tricks that will positively improve your Facebook ad campaigns.  

Optimize ads for awareness instead of engagements 

While engagement ads allow you to increase your number of likes, comments, shares, etc., oftentimes it’s not aligned with your goals and most of the time impractical. Brands or advertisers who are fairly new to the field, will mistake engagements to be a sign that the ads are performing. Worst is if the client might be expecting leads, messages, etc., which is a nightmare for any strategist. What they may not know is that the ads optimized for engagements will only dictate Facebook’s machine learning to deliver the ads to people who are most likely to engage and not convert.   

On the other hand, awareness ads bring a more meaningful business outcome. This is because awareness ads are delivered to people who are most likely to remember the ads, not just engage with it. The metric that Facebook uses to measure the success of the campaign is via ad recall. 

You may, however, run these two campaigns at once. You may boost the same ad for engagements and awareness so you can get the amount of engagements that you need while also reaching people who could be your potential consumers.  

Use different ad formats 

Ad formats allow your brand to present your products the way you want it. You have the option to use a single image, carousel ad, instant experience, or collection ad formats.  

Single ad images are mostly utilized for awareness campaigns like brand awareness ads and reach ads. This is oftentimes used in engagements and page likes ads too. This ad format only requires one image but should be optimized in certain ad sizes in respect to the placements such as the feed, story, and marketplace for better performance.  

While the carousel appears to be a catalog presented in boxes, aligned horizontally, which contains your products, a collection ad on the other hand, is like a full on ad experience, where you put a banner and products are seen below it. You may click on the button below the ad so you may view the rest of the catalog. An instant experience can be both. You may customize the format based on your liking while also considering what you offer.  

Align your campaigns with your goals 

Before you select an ad campaign, you should first and foremost clear out your objective. Your goal should be aligned to your campaigns. For example, you shouldn’t run an awareness ad campaign if you are trying to get leads and inquiries. 

You should be transparent and clear about what you want to happen for the campaign. You cannot expect conversions, ad recalls, or engagements all at the same time unless you have the budget to do so. 

Use automatic placements 

Unless you know exactly who your target audiences are, you should use automatic placements. This is located on the ad set level. You may choose to do manual placements if you feel like your ad does not fit on Instagram or if you only want your ads to appear on someone’s feed. This is definitely something you can customize, but again, unless you know and have worked back and forth using those specific placements, you should instead use automatic placements.  

The main reason behind this is that you wouldn’t want to miss any opportunity along the way, especially on your first try. Trust Facebook’s algorithm to bring you the best possible results for your campaigns otherwise, run an A/B test first if you’re pressed for time.  

A/B test creatives or ad graphics  

One of the most important things you should do upon doing your first campaign is testing your creatives. Like others, this is one great factor in your overall performance. You should seek out what creatives work for your audiences and what does not. You should not feed your audiences with the same graphics that they don’t even like. Test and test until you see the results that you want.  

These are only a few of the most important things that you should consider upon setting up your first campaign. Before you delve into the setting up process, gather all our thoughts and create a media plan. Generate sales successfully using social media. If this is something too hard for you to do, get assistance from Facebook advertising experts like iManila to do the job for you. We have highly qualified and certified Facebook Media Buying professionals who you can entrust your campaigns to. With 25 years of experience in the industry and as a certified Digital Agency in the Philippines, iManila is ready to help you with your website development, hosting, digital marketing and technical support needs. Inquire now and message us today!

Technical Support

Remote Technical support has been a standard solution for small-to-medium-sized businesses for a long time now. We are all a witness to how things drastically changed over the past year. The COVID-19 pandemic has caused workers to migrate from their offices into remote working positions. Remote IT support is now more important than ever.

As the pandemic forced many companies to adopt remote work strategies, it’s worth exploring the benefits of remote IT support and how they fit into the new work-from-home environment.

  1.   Efficient problem-solving

Remote technical support makes any problem easily solved. Remote technical support technicians have higher service level standards determined in the vendor’s agreement, which assures quality and additional security to business owners.

With remote access support, companies can access the skills of an entire IT team. Additionally, they can swiftly assess and deal with any tech issues remotely that can solve your problem as fast and smoothly as possible.

  1.   Increase in Employee Productivity

Contracting remote technical support means taking out the IT issues from your hands and leaving it to the professionals. Quick issue resolution means less time waiting and finding solutions but rather, more time focusing on your assigned tasks and roles in the business. Nothing hinders productivity than a business system failure or a security breach. Providing the employees with an on-call technical support team helps them to stay fully focused on their tasks.

  1.   Reduced in-house costs

Having in-house IT support can be an expensive proposition, but pursuing a remote technical support optimizes your budget allocation for IT. Trust the expertise of the vendor and dwell on the benefits of the remote technical support with just spending an annual or monthly fee.

  1.   Quick Response Time

To solve a tech problem, one of the most common challenges faced is communicating the problem. Not everyone is tech savvy. Remote tech support can put an end to this difficulty by allowing the IT support team to enter the system remotely to identify and tackle the problem themselves.

Most IT problems have simple solutions: patches, updates, or configuration changes. With remote technical support services, businesses have a simple way to resolve these basic issues quickly. One of the key benefits of a remote IT tech support service is that help desk agents can take control of the user’s system, check for issues, and apply support solutions as needed, 100% remotely.

  1.   Ease for Work-From-Home support

Companies across the country have adopted the WFH setup. Unfortunately, tech support issues are often encountered while the employee is out of the office. Remote technical support can provide the support the employees need on their work computer no matter the location and fix the IT issue remotely.

The benefits of Remote technical support aren’t limited to just on service – they affect every aspect of work productivity and employee management. Even after the pandemic settles down, most businesses will still opt for the work-from-home setup.

There you have it. Get familiar with the benefits of remote IT support as you choose your options, and seek solutions that will help prepare your business to succeed in the new normal, that is remote work.

With 25 years of experience in the digital industry, iManila can provide your business with solutions to help with common software and hardware issues across all devices whether on a desktop, laptop, or mobile. Contact us for remote technical services, hosting, web, and  digital marketing solutions.

Web Hosting

iManila aims to always provide you with the best technical support services and we are reaching out today to ensure that you have the right information regarding our web hosting solution’s scope of support.

As you may know, web hosting solutions are by default self-managed solutions where you can host your website, applications or email. While iManila takes responsibility of the server’s accessibility and availability, with a self-managed hosting solution, the responsibility of managing a server or securing and managing data, hosted applications or websites as well as the settings of your account configurations, rests with the client, the owner.

Below are some clarifications regarding our scope of work:

Shared Hosting 

iManila takes responsibility for:

  • the shared hosting solution’s accessibility and availability, security and reliability
  • maintaining the cloud infrastructure

Client’s responsibilities include:

  • securing and managing their data, hosted application or website;
  • setting their account configurations inside their Shared hosting account via cPanel access.

Self-managed Hosting Solution 

A self-managed Hosting Solution gives clients complete control where they have their own server, and manage it themselves, their way.

iManila takes responsibility for:

  • the server’s accessibility and availability for self-managed servers;

Client’s responsibilities include:

  • managing the server;
  • installing any software given their full root and administrator access.

Managed Hosting Solution 

A Managed Hosting Solution is where iManila takes full responsibility of managing the server from server updates, and patches, monitoring and OS management. However, depending on the client account’s scope of support, managing the client’s hosting application or website may fall on a separate support engagement.

For more information on our service terms and conditions, you may visit our website at https://imanila.ph/terms-and-conditions/. For inquiries regarding your account’s scope of support, you may email our support team at [email protected].

Website

How to Simplify Your Website?

The general theme and content of your website are very important, however, it always doesn’t have to be complex. Simplifying your web design can be done by taking small and easy steps. Simple tasks like focusing on putting the important website elements, removing the unnecessary things, reducing the number of pages your site has, getting more content, and using the right number of colors are just some small steps you can take to simplify your website. 

The simpler your website gets, the more user-friendly it will become. For most businesses, simplicity is the key to a sleek, user-friendly website. It will be easier to use and navigate around your website if you cut down on additional elements. But sometimes it’s difficult to figure out what to cut and what to keep. Here are a few easy tips from the pros on how to simplify your web design or website in general. 

Identify the Most Important Elements 

This is the most important and the easiest step. Many websites have the most important information about their company on the homepage, mixed with a lot  of unimportant features, like social media feeds, irrelevant photos, and even outdated ads. Strip down to the bare minimum of what you want clients to see once they land on your website and get rid of all the other clutter. Put only the most important content on your homepage.

Use the 80/20 Rule 

The 80/20 is 20% of your website content will go towards 80% of your site’s value. Consider what brings the most value to your site – whether it be your online store, or signup forms. Putting these features front and center and eliminating or redistributing other elements can provide the user with a distraction-free page where they won’t be tempted to click away from items that are on sale or that signup form that they’ve been hovering their cursor over.

Reduce the Number of Pages 

One way to simplify your web design is to narrow down your website pages. This gives users the time to focus on the important parts of your site. It also creates a cleaner and more organized experience. Review your website and remove the unnecessary pages that you know you really don’t need or merge pages that cover similar topics. 

Stick to a Limited Color Scheme 

Choosing the right colors is crucial when it comes to website design. It can be easy to go crazy with lots of bright colors, but a crazy color scheme can actually be very distracting to  your website’s users. Limiting yourself to a color scheme of only two to three colors is a great way to simplify your website’s design. One trick to expand the colors of your website is to use different shades of the same colors to provide subtlety and texture. 

Get Your Call to Action Above the Fold 

Research shows that most people spend more time above the fold of your website. This is one of the most important parts of your website that helps drive more traffic to your site. Whatever is displayed in this sweet spot is what every visitor to your homepage will see first. Make sure that you put a lot of rich content in this part of the website, including any call to action such as “call us today!” or “Check out our store!”. 

In this digital age, a well-designed website is not only about aesthetics, but more for overall user experience. At iManila, we create highly-functional and beautifully designed websites that can support your business objectives – whether that means driving awareness, generating leads or increasing sales. With 25 years of experience in the industry, iManila is committed to providing our clients with innovative digital solutions. We are a full-service website development and digital marketing agency ready to help you with your website design and development, hosting, and digital marketing needs. Let’s talk and we’ll help you keep your website relevant and up to date. 

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