“Why aren’t you talking about my product?!”
It can be perplexing as to how talking about other things other than your product can help your business and it can make you wonder if it is really effective. Content marketing, in simpler terms, is story-telling. You deliver relevant and valuable content for your customers and prospective clients to help them solve their issues or answer their questions instead of using hard-sell tactics to promote your products or services.
Content marketing, perhaps, is one of the most effective ways to reach and generate quality leads and customers. Here’s how:
Help Build Brand Awareness to Your Target Audience
Let’s be honest. Some of your target markets may not know about your brand. But by providing quality and engaging content that answers to their needs, you won’t only drive relevant and targeted traffic to your site but will also get the visitors to stick around longer.
This will help your site rank higher on search engine results page, making it easier for people to visit your page to find out how your brand can help them answer their query. Relevant content can engage these leads to help build brand awareness to people that are more likely to be interested in your products.
Connect with your Audience
The more you publish quality content that educates and has quality value to your market, the more they will trust your products and services. Helping them in their challenges and inquiries that are appropriate to your brand creates stronger customer relationship. It helps you build credibility and rapport by showing them that you know your industry very well and that they can trust your services.
Help Build Customer Loyalty
Once you have built a relationship with your customers by making them feel that your brand cares about them, their purchasing decision will most likely lean towards your product compared to your competitors. When they see that you have useful and valuable content, they will follow your brand on whatever platform it is.
When content is really good, visitors will share it with their colleagues. Increasing your visibility online without having to pay for ads! Content marketing costs less than outbound marketing but it can generate up to more than 3 times the lead when done the right way.
Content marketing, in a nutshell, helps your business grow by reaching customers that are more likely to be loyal to your brand to help increase your sales without spending so much.
If you’re looking for an agency that can help you create relevant and consistent content for your brand, reach out to our team at iManila! Call us today at (02) 490 0000 or email us at [email protected]!